Nrog lub iPhone zoo li nyob txhua qhov chaw thiab nrov nrog ntau tus neeg, tej zaum koj yuav tau nug koj tus kheej: Muaj pes tsawg iPhones tau muag thoob ntiaj teb, txhua lub sijhawm?
Measures of Success
Thaum nws qhia tus thawj iPhone, Steve Jobs tau hais tias Apple lub hom phiaj rau thawj xyoo ntawm iPhone yog txhawm rau ntes 1% ntawm kev lag luam xov tooj thoob ntiaj teb. Lub tuam txhab ua tiav lub hom phiaj thiab tam sim no sawv ntawm qhov chaw ntawm 20% thiab 40% ntawm kev ua lag luam, nyob ntawm seb lub teb chaws twg koj tab tom saib.
Tshaj tawm kev lag luam tag nrho kuj tsis yog qhov tseem ceeb ntawm kev ua tiav. Apple, tshwj xeeb, txaus siab rau lub lag luam high-end, high-profit, high-nqi smartphone lag luam. Hauv cheeb tsam ntawd, lub tuam txhab muaj kev vam meej ntau dua. Apple khwv tau yuav luag 80% ntawm cov txiaj ntsig thoob ntiaj teb ntawm cov xov tooj smartphones hauv 2016. Qhov ntawd txhais tau tias feem ntau lwm cov tuam txhab smartphone tau poob nyiajntawm txhua lub xov tooj lawv muag!
Tag nrho cov muag khoom hauv qab no suav nrog txhua tus qauv iPhone (pib nrog tus thawj ntawm iPhone XS thiab XR) thiab yog raws li Apple cov lus tshaj tawm. Raws li qhov tshwm sim, cov lej yog kwv yees.
Cov ntaub ntawv muag khoom tau teev tseg hauv tsab xov xwm no yuav yog cov ntaub ntawv muag khoom kawg uas peb yuav muaj rau ib ntus. Qhov ntawd yog vim Apple tau tso tseg tsis muab cov ntaub ntawv muag rau pej xeem rau iPhone, txij li lub Kaum Ib Hlis 2018. Qee txoj hauv kev, qhov no tsis yog qhov txawv txav: ntau ntawm nws cov neeg sib tw, xws li Amazon thiab Google, tsis muab cov ncauj lus kom ntxaws txog kev muag khoom. rau lawv cov khoom zoo tshaj plaws. Hauv lwm txoj kev, txawm li cas los xij, qhov no yog qhov hloov pauv loj. Peb tam sim no yuav muaj cov ntaub ntawv tsawg dua ntawm Apple cov khoom nrov tshaj plaws, uas tseem yog ib qho ntawm cov khoom siv thev naus laus zis tseem ceeb tshaj plaws hauv ntiaj teb. Peb mam li pom tias Apple puas tau pib tshaj tawm cov duab muag iPhone dua. Yog tias ua tau, peb yuav hloov kho cov kab lus no.
Cumulative thoob ntiaj teb kev muag iPhone, Txhua Lub Sijhawm
| Date | Event | Tag nrho Muag |
|---|---|---|
| Nov. Kaum ib hlis 1, 2018 |
Apple tshaj tawm nws yuav stop tshaj tawm cov duab muag iPhone |
|
| Nov. Kaum ib hlis 1, 2018 | 2.2 billion | |
| Oct. Kaum ib hlis 26, 2018 | iPhone XR tso tawm | |
| Sept. Hlis ntuj nqeg 21, 2018 | iPhone XS thiab XS Max tso tawm | |
| May 1, 2018 | 2.12 billion | |
| Nov. Kaum ib hlis 3, 2017 | iPhone X tso | |
| Nov. Kaum ib hlis 2, 2017 | 2 billion | |
| Sept. Hlis ntuj nqeg 22, 2017 | iPhone 8 & 8 Plus tso tawm | |
| March 2017 | 1.16 billion | |
| Sept. Kaum ib hlis 16, 2016 | iPhone 7 & 7 Plus tso | |
| July 27, 2016 | 1 billion | |
| Lub Peb Hlis 31, 2016 | iPhone SE tso | |
| Sept. Kaum ib hlis 9, 2015 | iPhone 6S & 6S Plus tshaj tawm | |
| Oct. 2015 | 773.8 lab | |
| March 2015 | 700 lab | |
| Oct. 2014 | 551.3 lab | |
| Sept. Kaum ib hlis 9, 2014 | iPhone 6 & 6 Plus tshaj tawm | |
| June 2014 | 500 lab | |
| Jan. 2014 | 472.3 lab | |
| Nov. 2013 | 421 lab | |
| Sept. Kaum ib hlis 20, 2013 | iPhone 5S & 5C tso tawm | |
| Jan. 2013 | 319 lab | |
| Sept. Kaum ib hlis 21, 2012 | iPhone 5 tso | |
| Jan. 2012 | 319 lab | |
| Oct. Kaum ib hlis 11, 2011 | iPhone 4S tso | |
| March 2011 | 108 lab | |
| Jan. 2011 | 90 lab | |
| Oct. 2010 | 59.7 lab | |
| Lub Rau Hli 24, 2010 | iPhone 4 tso | |
| Plaub Hlis 2010 | 50 lab | |
| Jan. 2010 | 42.4 lab | |
| Oct. 2009 | 26.4 lab | |
| June 19, 2009 | iPhone 3GS tso | |
| Jan. 2009 | 17.3 lab | |
| July 2008 | iPhone 3G tso | |
| Jan. 2008 | 3.7 lab | |
| June 2007 | Original iPhone tso |
Puas yog Apple mus txog Peak iPhone?
Txawm hais tias iPhone txoj kev vam meej zoo kawg li xyoo kaum xyoo dhau los, nws txoj kev loj hlob zoo li yuav qeeb. Qhov no tau ua rau qee cov neeg soj ntsuam qhia tias peb tau mus txog "iPhone ncov," txhais tau hais tias iPhone tau ua tiav nws qhov kev lag luam siab tshaj plaws thiab yuav txo qis ntawm no.
Tsis tas yuav hais, Apple tsis ntseeg qhov ntawd (lossis, tsawg kawg, tsis xav ntseeg nws). Txhawm rau tiv thaiv lub xov tooj kev muag khoom los ntawm stagnating, lub tuam txhab tau ua ntau yam kev tawm tswv yim nrog nws cov khoom.
Ua ntej, nws tso tawm iPhone SE, nrog nws lub vijtsam 4-nti, txhawm rau nthuav dav iPhone cov lag luam sib koom. Apple pom tias coob tus ntawm nws cov neeg siv tam sim no tsis tau hloov kho rau cov qauv iPhone loj dua thiab hauv ntiaj teb tsim 4-nti xov tooj yog nrov tshwj xeeb. Txhawm rau kom Apple kom loj hlob qhov loj ntawm lub lag luam iPhone, nws yuav tsum tau yeej ntau dua ntawm cov neeg siv hauv kev tsim lub teb chaws xws li Is Nrias teb thiab Tuam Tshoj. Lub SE, nrog nws lub vijtsam me thiab tus nqi qis, tau tsim los ua qhov ntawd.
Tsis tas li ntawd, lub tuam txhab tau thawb qhov kawg ntawm iPhone kab ntau dua, nrog cov kev hloov tshiab tshiab xws li Face ID lub ntsej muag lees paub qhov system thiab ze li ntawm ntug-rau-ntug npo, ob qho tib si tau qhia ntawm iPhone X thiab Tom qab ntawd tau txhim kho nrog iPhone XS thiab XR.
Kev muag khoom poob mus ntxiv
Cov kev txav no tsis tau ua pov thawj tias txaus, txawm li cas los xij, thiab kev muag iPhone tau pib swb. Qhov tseeb, CEO Tim Cook tau tshaj tawm tsab ntawv tshaj tawm thaum ntxov 2019 tias kev muag iPhone tau qis dua li lub tuam txhab xav tau.
Qhov laj thawj ntawm qhov kev muag khoom no yog qhov nyuaj thiab suav nrog cov nqi se ntawm cov khoom tsim hauv Suav teb (xws li iPhone) uas tawm ntawm Apple txoj kev tswj hwm, tab sis ntau tus neeg soj ntsuam tau txhawj xeeb tias kaum xyoo ntawm kev muag khoom iPhone yuav los txog thaum kawg..
Xav kawm ntxiv txog keeb kwm kev muag khoom ntawm lwm cov khoom Apple loj? Tshawb xyuas Qhov no yog Tus lej ntawm iPods Muag Txhua Lub Sijhawm thiab iPad Muag Txhua Lub Sijhawm Dab Tsi?
