Key Takeaways
- Lub Xya Hli, streaming overtook cable thawj zaug.
- Tshaj tawm TV tseem suav txog 22% ntawm qhov peb saib.
- Kev ua si yog qhov kawg loj tshaj plaws khaws kab saum toj
Stream tau dhau los ua txoj hauv kev nrov tshaj plaws los saib TV thiab tsos lub hli dhau los, ua ntej tshaj tawm thiab xov tooj.
Prime Video, Hulu, Netflix thiab YouTube txhua tus tau nce siab thaum Lub Xya Hli, raws li cov duab los ntawm Nielsen, ua tsaug rau cov yeeb yaj kiab zoo li Stranger Things thiab Terminal List. Tsis yog tag nrho cov no yog "tshiab media" tab sis. Peb kuj kwj ntau ntawm cov apps los ntawm cov tuam txhab cable xws li Comcast. Streaming suav txog 34.8% ntawm kev saib tawm tsam 34.4% rau cable thiab 21.6% rau kev tshaj tawm. Tab sis nws yog tus lej xov tooj tseem noj qab haus huv uas yuav kwv yees lub neej yav tom ntej ntawm streaming. Ntawd yog, cable thiab tshaj huab cua xa khoom yuav nyob ib puag ncig rau lub sijhawm ntev tuaj.
"Kev ua kis las nyob thiab cov neeg laus yog tib yam uas ua rau cable TV ciaj sia, thiab yog vim li cas rau ob qho tib si yooj yim," Andrew Selepak, tus kws tshaj lij xov xwm hauv University of Florida, hais rau Lifewire ntawm email.
Kev yooj yim
Streaming TV yog qhov yooj yim hauv ib txoj hauv kev - koj tuaj yeem saib txhua yam koj nyiam, thaum twg koj xav tau. Tab sis nws kuj tuaj yeem ua rau mob. Streaming apps yog txhob txwm tsim los ua kom cov yam ntxwv yooj yim tshaj plaws siv thiab feem ntau koj yuav pom koj tus kheej sim nco ntsoov seb nws yog Prime Video lossis Apple TV + uas muaj qhov yeeb yam raws li phau ntawv comic uas koj nyiam.
Cable thiab tshaj tawm muaj lwm yam yooj yim-simplicity.
"Cable TV yog hais txog kev yooj yim, koj tsuas yog qhib lub TV thiab hloov mus rau xov xwm channel, network, kis las kis las, huab cua channel, lossis lwm qhov tshwj xeeb channel muab los ntawm koj tus kws kho mob cable," hais Selepak. "Cov kab txiav yuav tsum tau rov qab los ntawm cov apps rau xov xwm, huab cua, kev ua si, lossis kev lom zem, thiab tsis tshua muaj koj pom kev tshaj tawm hauv xov xwm txawm tias nws yog kis las lossis xov xwm."
Tab sis qhov no hloov pauv. Apple nyuam qhuav yuav txoj cai los qhia Major League Baseball ua si rau hnub Friday hmo ntuj, thiab NFL tej zaum yuav yog tom ntej. Lub caij no, lub luag haujlwm ntawm cable rau cov xov xwm tiag tiag tau hloov pauv rau ntau tus neeg hluas los ntawm Twitter thiab YouTube. Thiab cable tej zaum yuav muaj teeb meem tuav nws cov kev sib tw kis las tam sim no uas streaming yog rub ua ntej ntawm cov neeg saib. Tom qab tag nrho, MLB, NFL, thiab football (kev ncaws pob) cov neeg tuav txoj cai thoob ntiaj teb txaus siab muag rau cov chaw muag khoom nrog cov nyiaj ntau tshaj, uas sib npaug rau cov neeg saib feem ntau.
Same qub
TV yog qhov sib txawv rau cov neeg sib txawv. Koj tuaj yeem tso Netflix app ntawm koj lub iPad, saib yeeb yaj kiab, thiab qhov ntawd yog nws. Tej zaum koj tsis muaj TV teeb hauv tsev. Lwm tus neeg tsuas yog tawm hauv TV txhua hnub, ib hom keeb kwm yav dhau los ua rau lub suab ntsiag to thiab ua rau lawv lub tuam txhab, zoo li peb tau ua nrog xov tooj cua ua ntej.
"Rau qhov nruab nrab Joe Schmo, tsis yog tag nrho yuav hloov pauv. Cov yeeb yam uas yog lub hauv paus ntawm cable tau thiab maj mam txav mus rau streaming, thiab nyob rau hauv ib xyoo caum cov yeeb yam yuav tsum tsis muaj nyob nrog qhov kawg ntawm cable, los yog tau noj los ntawm ib qho ntawm ntau cov kev pab cuam streaming, "tus kws ua yeeb yaj kiab Austin Lugo hais. Lifewire ntawm email.
Koj tuaj yeem tso tawm qhov kev pabcuam streaming khiav, ib yam li TV niaj hnub, thiab Netflix txawm tias muaj kev xaiv suab nkaus xwb koj tuaj yeem ua nws yam tsis tau nkim tag nrho cov video bandwidth thaum koj tsis nyob hauv chav. Lugo xav tias ntau tus neeg tsuas yog siv streaming zoo li lawv siv cable.
Nyob rau hauv ib xyoo caum cov yeeb yam yuav tsum tsis muaj nyob nrog qhov kawg ntawm cable, los yog tau noj los ntawm ib qho ntawm ntau streaming kev pab cuam.
"Qhov kawg ntawm cable yog nyob ze, tab sis AVOD [ad-raws li video ntawm kev thov] streaming cov kev pabcuam yuav ua nws qhov chaw. Yog li, nyob rau hauv ntau txoj kev, cable yuav nyob twj ywm. Nws daim ntawv yuav kho, thiab nws yuav technically streaming, tab sis rau cov pej xeem, qhov sib txawv yuav me ntsis rau tsis muaj, "said Lugo.
Thaum kawg, nws tsuas yog hais txog nqe thiab yooj yim xwb. Raws li cov tuam txhab cable txav lawv tus kheej TV qhia mus rau streaming apps, thiab zoo nkauj npaum li cas txhua txhua TV muag niaj hnub no muaj streaming nta tsim nyob rau hauv, txoj kev xa khoom yuav tsis ua rau ntau qhov sib txawv rau cov neeg saib.
Thiab ntau ntawm peb muaj kev pabcuam hauv internet los ntawm peb cov tuam txhab cable, cov kab tau txawm tias qhov muag plooj. Yog koj saib. TV qhia, ntawm koj lub TV, thiab koj them koj lub tuam txhab cable kom tau txais nws, nws ua qhov txawv li cas, raws nraim?
