Key Takeaways
- Wendy's tab tom hloov mus rau qhov kev hloov pauv los ntawm kev qhib nws thawj lub khw virtual.
- Nws yog ib feem ntawm kev loj hlob los ntawm cov khw muag khoom thiab cov khw noj mov kom koom nrog kev thov hauv metaverse, sau los ntawm cov chaw sib koom virtual.
- Tam sim no cov khw noj mov hauv metaverse yog ntau txog kev lag luam ntau dua li muab txhua yam muaj txiaj ntsig rau cov neeg siv khoom.
Yuav sai sai no koj yuav tuaj yeem xaj zaub mov hauv metaverse txawm tias koj yuav tsis tuaj yeem noj qhov tiag tam sim.
Wendy's tab tom hloov mus rau qhov kev hloov pauv los ntawm kev qhib nws thawj lub khw virtual. Cov khoom noj ceev ceev yuav muaj nyob ntawm Meta's Horizon Worlds VR platform. Nws yog ib feem ntawm kev loj hlob los ntawm cov khw muag khoom thiab cov khw noj mov kom koom nrog qhov kev thov hauv metaverse, sau los ntawm cov chaw sib koom virtual.
"Koj tsis tuaj yeem saj hauv Metaverse, tab sis koj tuaj yeem siv koj cov kev xav thiab kev xav, thiab qhov no yog qee yam uas cov tuam txhab tau ua rau ntau xyoo los txuas nrog cov neeg siv khoom," Jason Yim, CEO ntawm Trigger XR, lub koom haum sib xyaw qhov tseeb, hais rau Lifewire hauv kev xam phaj email.
Zoo siab txais tos rau Wendyverse
Lub tsev noj mov tshiab Wendy yog ntau txog kev ua lag luam ntau dua li kev noj zaub mov tiag tiag. Hauv Wendyverse Town Square Central, yuav muaj lub tsev noj mov virtual ntawm Wendy, tab sis koj tsis tuaj yeem xaj cov khoom noj.
Tab sis cov neeg siv uas koom nrog hauv kev ua si virtual tuaj yeem tau qhab nia Sausage lossis Bacon, Qe & Cheese Biscuit rau $ 1 hauv app lossis hauv tsev noj mov rau lub sijhawm txwv.
"Tau xyoo, peb tau ntsib peb cov kiv cua hauv txoj kev npaj txhij txog thiab qhov chaw nrog peb txoj hauv kev tshwj xeeb rau kev tshaj tawm, kev ua si, thiab kev koom tes," Carl Loredo, tus thawj coj ua lag luam rau Lub Tuam Txhab Wendy, tau hais hauv xov xwm. tso tawm."Peb zoo siab los coj qhov no mus rau qib tom ntej los ntawm kev tshaj tawm Wendyverse hauv Meta's Horizon Worlds thiab coj qhov tshiab tag nrho ntawm kev nkag mus rau peb cov kiv cua. Qhov tseeb yog thawj zaug, Wendyverse txuas rau qhov zoo tshaj plaws ntawm hnub no nrog tag kis los qhia. nce rau peb cov kiv cua thoob plaws ntiaj teb - nrog Frosty thiab kib hauv tes."
Jackie Walker, tus thawj coj loj ntawm kev pab tswv yim digital Publicis Sapient, tau hais hauv email tias cov khoom lag luam tau nqis peev rau qhov tshiab tshiab los ntawm kev txav mus rau qhov kev hloov pauv. Kev tshawb fawb Gartner tsis ntev los no tau qhia tias tsuas yog 27% ntawm cov neeg siv khoom hauv Asmeskas tau paub zoo txog cov metaverse lossis qee qhov kev paub tab sis tsis ntseeg txaus los piav qhia rau lwm tus. "Yog li rau cov lag luam loj xws li Wendy's, qhov tseeb yog tias qhov no yog ib feem me me ntawm lawv cov neeg siv khoom," Walker hais.
Lub Nkoj Los Ntawm Metaverse Restaurants
Ntxiv rau Wendy's, ntau lub npe khoom noj tau tshawb nrhiav txoj hauv kev kom nkag mus rau hauv qhov sib txawv loj. Tseem tsis tau muaj kev pom zoo ntawm qhov chaw zoo tshaj plaws kom tau raws li cov neeg siv khoom hauv metaverse, yog li thaum Wendy's tab tom qhib rau cov neeg siv khoom nrog Quest 2 headsets, lwm lub npe tau siv ntau lub platforms.
Walker tau hais tias Chipotle tej zaum yuav yog qhov tseem ceeb tshaj plaws rau lawv qhov kev nkag mus rau Roblox, retro 1993 Chipotle qhov chaw cov neeg siv khoom tuaj yeem yob lawv cov burritos rau hauv kev paub txiaj, uas tuaj yeem txhiv tau cov khoom noj Chipotle tiag. Chipotle tau lees tias yog thawj lub lag luam tso cai rau qhov kev sib pauv ntawm kev paub txog cov khoom noj tiag tiag, thawj zaug ua zaub mov virtual, thiab thawj zaug tso tawm cov khoom noj khoom haus tiag tiag los ntawm cov zej zog metaverse.
Walker tau hais tias ntau lub lag luam tau foob qhov tsis txaus ntseeg ntawm patents los tiv thaiv lawv cov npe thiab cov khoom muaj nqis hauv metaverse. "Panera, McDonald's, Yum's KFC, Pizza Hut, thiab Taco Tswb tau tag nrho cov ntaub ntawv patents los xyuas kom meej cov tswv cuab thiab tswj hwm lawv cov hom lag luam thiab cov khoom muaj nqis nyob rau hauv metaverse," Walker sau tseg. "Cia li xav tau ntau dua los ntawm cov npe no hauv lub hlis tom ntej.”
Cov dej num tseem ceeb uas cov neeg siv metaverse tau tsom mus rau tam sim no yog kev ua si, kev tsim cov ntsiab lus, thiab kev sib raug zoo.
Tab sis Nicolas Avila, Globant Tus Thawj Saib Xyuas Kev Lag Luam Hauv North America, tau hais tias cov qoob loo tam sim no ntawm cov khw noj mov hauv metaverse yog ntau dua txog kev ua lag luam ntau dua li muab txhua yam muaj txiaj ntsig rau cov neeg siv khoom.
"Cov dej num tseem ceeb uas cov neeg siv metaverse tau tsom mus rau tam sim no yog kev ua si, kev tsim cov ntsiab lus, thiab kev sib raug zoo," Avila tau hais. "Yog li thaum, tau kawg, tsis muaj kev noj mov hauv metaverse, nws tseem yog qhov chaw sib cuam tshuam nrog lwm tus neeg hauv kev ua si, lom zem, thiab tshiab."
Fairlane Raymundo, tus thawj coj ntawm kev tsim kho tshiab ntawm RayCo Media, tus neeg lag luam digital, tau hais tias yav tom ntej, cov hom lag luam yuav tsis yog siv cov metaverse los tshaj tawm lawv cov khoom thiab cov kev pabcuam tam sim no. Hloov chaw, lawv "tuaj yeem tsim kev lag luam tshiab lossis hom lag luam."
Tab sis Raymundo hais tias nws nyob ntawm lub laj kab txog seb nws puas yuav noj burger virtual. "Qhov ntawd nyob ntawm seb muaj pes tsawg calories qhov kev zov me nyuam yuav thauj khoom ntawm kuv tus Avatar," Raymundo hais.
