Key Takeaways
- Cov tub ntxhais hluas tab tom tig tawm ntawm kev pabcuam streaming hauv kev nyiam hauv kev tshaj xov xwm thiab kev ua si, raws li kev tshawb fawb tshiab.
- Ib tus kws tshaj lij qhia qhov hloov pauv ntawm kev tshaj tawm mus rau "kev txhim kho loj" tsis ntev los no hauv kev lag luam gaming.
- Cov neeg soj ntsuam hais tias kev tshaj xov xwm, kev tshaj tawm, thiab kev ua si yuav plam ua ke nyob rau yav tom ntej.
Cov tub ntxhais hluas tab tom tso TV tej thaj chaw deb kom pom kev lom zem hauv online uas muaj kev sib raug zoo thiab sib tham, cov kws tshaj lij hais.
Cov neeg siv hnub nyoog qis dua 18 xyoo tab tom tig tawm ntawm cov kev pabcuam streaming hauv kev nyiam ntawm kev sib raug zoo thiab kev ua si, raws li kev tshawb fawb tshiab los ntawm Deloitte. Yuav luag ib nrab ntawm Asmeskas cov neeg teb hais tias lawv saib ntau tus neeg siv cov ntsiab lus tsim dua li lawv tau ua rau lub hlis dhau los, thiab ib nrab hais tias lawv ib txwm siv sijhawm saib nws ntau dua li lawv tau npaj.
"Qhov kev thov rov hais dua ntawm kev tshaj xov xwm thiab kev ua si yog qhov pom tseeb; nws yog qhov chaw lawv cov phooj ywg nyob, thiab nws yog qhov lawv sib txuas lus," Mike Metzler, tus thawj coj loj ntawm kev lag luam digital ntawm Conviva, uas saib xyuas kev tshaj tawm xov xwm, hais rau Lifewire hauv email xam phaj. "Koj muaj tag nrho cov me nyuam tam sim no uas tsis sib txuas lus los ntawm cov ntawv nyeem; lawv siv Snapchat. Cov me nyuam tib yam saib dai tawm thiab ua si Fortnite ua ke [tib yam] raws li kev dai ntawm tus neeg."
Sib Koom Online
Deloitte qhov kev tshawb fawb tau qhia tias cov kev pabcuam streaming tawm tsam kom nyiam thiab khaws cov neeg siv khoom uas tau dhau los ua neeg paub txog kev nrhiav cov ntsiab lus uas lawv xav tau thiab tswj cov nqi lawv them. Qhov no yog qhov tseeb tshwj xeeb rau cov tub ntxhais hluas uas tau loj hlob nrog smartphones, social media, thiab video games thiab nyiam kev lom zem kev paub uas muaj kev sib raug zoo thiab sib tham.
"Lub vev xaib thiab txhua yam nws muab tsis yog qhov chaw lossis qhov chaw uas peb qee zaum mus ntsib," Kevin Westcott, tus lwm thawj coj, Deloitte LLP thiab Asmeskas thev naus laus zis, xov xwm, thiab tus thawj coj hauv xov tooj, tau hais hauv xov xwm tshaj tawm. "Nws tau dhau los ua ib feem tseem ceeb ntawm peb lub neej, thiab cov tub ntxhais hluas tiam tshiab tau hloov kho tshwj xeeb rau qhov tsis meej pem ntawm qhov kev paub tiag tiag thiab virtual. Txog tam sim no, streaming video, social media, thiab gaming tau ua tiav zoo, tab sis kev hloov pauv tus cwj pwm yog taw qhia rau nthwv dej tom ntej. digital entertainment."
TikTok, Snapchat, Instagram, thiab YouTube yog qhov chaw cov tub ntxhais hluas siv lawv lub sijhawm niaj hnub no, thiab txhua lub platform siv rau lub hom phiaj sib txawv, Metzler tau hais.
"TikTok yog rau kev lom zem luv luv uas koj tuaj yeem khaws thiab teeb tsa, Snapchat yog kev sib txuas lus nrog phooj ywg, Instagram yog rau sau lawv lub neej, thiab YouTube yog rau cov ntsiab lus video ntev dua," nws ntxiv.
Aaron Thomas, tus Gen Z Cov Ntsiab Lus Tsim thiab Tus Kws Tshaj Lij Xov Xwm ntawm Kev Tshawb Fawb Kev Lag Luam, tau hais hauv kev xam phaj email tias tau muaj "kev txhim kho loj" tsis ntev los no hauv kev lag luam gaming. Kev tso tawm ntawm PS5, Xbox Series X, thiab Nintendo Hloov OLED consoles tau ua rau muaj kev txaus siab rau kev ua si, nws ntxiv.
"Qhov no tau ua rau muaj kev dhia loj hauv kev thov rau cov tub ntxhais hluas nyiam gamers thiab kuj tau pab kev lag luam tau txais txiaj ntsig zoo los ntawm cov tub ntxhais hluas," Thomas hais. "Nrog kev ua si rau txhua tus neeg muaj hnub nyoog thiab cov dab neeg sib txawv lossis lub hom phiaj ua kom tiav, qhov no yuav txhawb cov tub ntxhais hluas kom khaws lub ncoo thiab ua si rau hauv lub ntiaj teb tej yam yees siv no."
Kev lom zem yav tom ntej
Nyob rau yav tom ntej, kev tshaj xov xwm, kev tshaj tawm, thiab kev ua si yuav plam ua ke, Metzler tau hais. Yog vim li cas Netflix tab tom yuav game studios, WWE yog nyob streaming WrestleMania cov xwm txheej ntawm TikTok, thiab kev tshaj xov xwm yog thawj qhov chaw streaming platforms mus txhawb cov ntsiab lus streaming tshiab.
Daim ntawv tshaj tawm tsis ntev los no los ntawm Conviva pom tias cov neeg uas tshaj tawm ntau dua kuj muaj kev cuam tshuam ntau dua hauv kev tshaj xov xwm. Cov tuam txhab streaming yuav txuas ntxiv nqis peev ntau hauv social media platforms.
"Koj tseem yuav pom kev nqis peev tseem ceeb los ntawm streaming platforms tsim tawm cov zej zog ntawm kev sib raug zoo uas tsis yog tsom rau ib cheeb tsam tshwj xeeb lossis TV yeeb yam tab sis yog kev nyiam sib koom," Metzler tau hais. "Netflix's Twitter account @strongblacklead, @NetflixGeeked, @Uppercut yog cov piv txwv zoo."
Nyob rau hauv Conviva's Content Discovery tsab ntawv ceeb toom, "saib cov yeeb yaj kiab" nyob rau ntawm cov haujlwm saum toj kawg nkaus hauv kev sib raug zoo, nrog ze li peb ntawm tsib tus neeg siv social media hais tias lawv saib tsawg kawg ib feeb ntawm video hauv ib lub lim tiam thiab ib nrab hais. lawv saib daim video tag.
"Tab sis xyoo 2022, peb tuaj yeem cia siab tias yuav pom cov yeeb yaj kiab ntev dua li peb muaj yav dhau los," Metzler tau hais."Koj tuaj yeem pom cov piv txwv ntawm qhov no twb tau tshwm sim lawm vim TikTok txuas ntxiv lawv cov video txwv rau uploads rau 10 feeb, thiab nws yog vim li cas koj pom YouTube pib tshaj tawm cov yeeb yaj kiab pub dawb txhawb nqa TV thawj zaug."
