Key Takeaways
- Spotify lub neej yav tom ntej yog nyob ntawm podcasting.
- Spotify yog ob qho tib si lub platform thiab tus tshaj tawm-qhov twg haum rau lub sijhawm ntawd.
-
Podcasts pheej yig dua li daim ntawv tso cai suab paj nruag rau streaming.
Thaum Spotify them Joe Rogan $ 100 lab los hloov nws lub podcast rau hauv lub suab streaming yeeb yam, nws pib lub countdown ntawm lub foob pob tawg. Thiab lub foob pob ntawd tam sim no nyob rau hauv nruab nrab ntawm ib qho kev tawg-mo.
Rogan tuaj yeem lossis tsis tuaj yeem yog tus neeg ua haujlwm Spotify, tab sis ntawm tus ntsuj plig, nws yog. Lub tuam txhab Swedish suab paj nruag-streaming them nws los tsim cov yeeb yaj kiab. Thiab qhov ntawd yog qhov teeb meem. Yog tias Spotify, Tidal, lossis Apple Music tshaj tawm cov suab paj nruag los ntawm cov neeg ua yeeb yam tsis zoo, tsis muaj leej twg thuam lub platform xa khoom. Lawv tsuas yog cov kav dej uas cov av xa tuaj. Tab sis Rogan tsis yog tsuas yog them los ntawm Spotify kom ua raws nraim li nws tau ua-nws kuj yog lawv tus thawj podcaster. Thiab nws tau muab tag nrho cov haujlwm ua rau muaj kev pheej hmoo.
"Vim li cas nws ua qhov no tsis txawv ntawm vim li cas Netflix ua cov ntsiab lus tseem ceeb-nws pheej yig dua li them cov nqi ntawv tso cai mus tas li rau cov studio loj," kab lis kev cai blogger thiab podcaster Brian Penny hais rau Lifewire ntawm email.
Vim li cas Podcasts?
Vim li cas Spotify, lub suab paj nruag-streaming app, txawm nyob hauv qhov chaw podcast? Nws yog hais txog cov nqi ntawv tso cai. Peb pheej hnov cov suab paj nruag me me tau them los ntawm Spotify, tab sis cov nqi rov ua dua tseem ntau dhau. Los ntawm diluting nws cov neeg siv khoom mloog nrog cov ntsiab lus qub, Spotify txo cov sij hawm lawv siv streaming suab paj nruag.
"Nws pheej yig dua li them tus nqi ntawv tso cai mus tas li rau cov studios loj."
Lwm qhov zoo ntawm cov suab paj nruag hauv tsev yog tias lawv tuaj yeem tsim tshwj xeeb. Feem ntau cov suab paj nruag muaj nyob rau hauv feem ntau streaming platforms, nrog qhov khib blip rau ib qho kev tso tawm tshwj xeeb. Tab sis yog tias Spotify tuaj yeem ua rau nws cov podcast muaj zog txaus, ces nws muaj lwm yam platforms tsis ua. Ib zaug ntxiv, ib yam li Netflix thiab lwm cov kev pabcuam video-streaming.
'Siab' hais lus
Thiab yog vim li cas Spotify tiv thaiv Rogan. Los ntawm kev txhawb nqa nws, Spotify yog implicitly txhawb cov ntaub ntawv tsis tseeb.
Nyob rau lub lim tiam no, Spotify CEO Daniel Ek tau hais lus 15 feeb rau cov neeg ua haujlwm, sim ua qhov teeb meem no ua ib qho kev hais lus dawb. Qhov kev sib cav ntawd tuaj yeem tuav rau qee yam xws li Apple's podcast directory, uas yog ntau dua lossis tsawg dua cov npe qhib ntawm txhua qhov muaj podcasts, nkag tau los ntawm ib qho thiab txhua lub podcast app. Tab sis nyob rau hauv rooj plaub ntawm Rogan, Spotify tsis yog ib yam ntawm nruab nrab platform. Nws yog tus thawj tswj hwm thiab txhawb nqa. Yog li ntawd, nws puas yuav tsum muaj lub luag haujlwm rau nws cov kev xav?
"Yog lawm, vim lawv ntiav thiab them nws," Joshua T. Bergen, tus kws tshaj lij xov xwm, tus tsim khoom, tus tswv tsev, thiab podcaster, hais rau Lifewire ntawm email. "Los ntawm ua li ntawd, txhais tau tias lawv ntseeg nws."
Raws li Ek, ua ntej qhov kev cog lus tshwj xeeb, Joe Rogan Kev Paub (JRE) twb yog qhov tshawb nrhiav tshaj plaws-rau podcast ntawm Spotify, txawm tias tseem tsis tau muaj nyob rau ntawd. Nws hais tias JRE muaj ntawv tso cai, tsis yog luam tawm, cov ntsiab lus, thiab yog li ntawd Spotify tsis "tsis muaj tswv yim tswj" ntawm qhov yeeb yam. Thiab tseem, Spotify tau tshem tawm ntau lub sijhawm JRE vim lawv ua txhaum nws txoj cai. Yog li nws zoo li muaj qee theem ntawm kev tswj hwm, tom qab tag nrho.
Qhov kev ntxhov siab no yuav tsis muaj tsawg dua. Txawm hais tias qhov teeb meem ntawm Rogan cov ntaub ntawv tsis raug tuaj yeem cuam tshuam, Spotify yuav raug liam mus ntxiv rau qhov tsis sib haum xeeb podcasts nws tshaj tawm.
Podcasting tseem yog ib feem me me ntawm Spotify kev lag luam tag nrho, tab sis nws loj hlob, thiab vim tias lub tuam txhab tuaj yeem tso cov tshaj tawm hauv podcasts, nws yog cov nyiaj tau los loj heev. Tshwj xeeb tshaj yog vim Spotify tsis tuaj yeem nce nws cov nqi streaming txhua hli. Nws zoo nkaus li tias podcasts yuav, ntawm qee lub sijhawm, dhau los ua tus neeg tau txais txiaj ntsig loj ntawm Spotify, thiab yog vim li cas nws yuav tsum tuav Rogan tsis muaj teeb meem dab tsi. Nws yog qhov kos loj rau lub platform, thiab thaum cov neeg siv tau kos npe los mloog ib lub podcast hauv Spotify app, vim li cas ho tsis mloog tag nrho koj cov podcasts hauv Spotify?
Podcasters yuav tsum ceev faj. Cov npe loj xws li Rogan yuav txuas ntxiv tau nyiaj ntau, tab sis Spotify tseem tab tom loj hlob nws tus kheej podcasts.
"Lawv tuav txoj haujlwm tsim kom nrawm thiab them nyiaj ntau ntawm 20-xyoo-laus cov neeg nyiam podcasters los ntawm qhov kev zov me nyuam los tsim cov kev ua yeeb yaj kiab nyob ib txwm muaj, zoo li True Crime Tuesdays. Ua li ntawd, lawv tau them qee yam xws li $ 5k / hli rau cov neeg tsim kom kaw lawv rau hauv cov ntawv cog lus tshwj xeeb, "hais tias Penny.
"Spotify yog qhov pib sau nyiaj tsawg kawg nkaus ua haujlwm tawm ntawm cov neeg uas xav ua tus zoo tshaj Joe Rogen," nws hais ntxiv. "Nws yuav ua rau muaj kev ntxhov siab ntau rau cov neeg tsim khoom kom tso cai rau lawv tus IP muaj tswv yim thaum tsim cov neeg tuaj saib uas Spotify vam tias yuav nyob hauv tsev."
Ib yam li nrog cov kws ntaus suab paj nruag, nws zoo li Spotify tau tawm los rhuav tshem cov podcasters, ib yam nkaus.
