Key Takeaways
- Txoj Cai Kev Pabcuam Digital yuav txwv qee yam, tab sis tsis yog tag nrho, tsom mus rau kev tshaj tawm.
- Txoj cai lij choj tseem tsom rau kev hais lus ntxub thiab cov khoom cuav.
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European Parliament tsuas tau pom zoo tsab cai lij choj txog tam sim no.
Cov European Parliament tau pom zoo tsab cai lij choj los txwv cov phiaj xwm tshaj tawm, tab sis nws tsis zoo li nws suab.
Txoj Kev Pabcuam Digital (DSA) txwv tsis pub siv qee cov ntaub ntawv rhiab rau kev tshaj tawm. Nws kuj tseem tso cai rau cov neeg siv xaiv tawm ntawm kev taug qab thiab tuaj yeem yuam cov platforms xws li Facebook thiab Twitter kom tshem tawm cov ntsiab lus tsis raug cai, hais lus ntxub, thiab ntau dua. Cov qauv no tau pom zoo nrog 530 pov npav rau, 78 tawm tsam, thiab 80 tus neeg tsis pom zoo, uas yog ze rau qhov av qeeg raws li koj tuaj yeem cia siab. Txawm li cas los xij, cov kws tshaj lij kev lag luam thiab cov kws tshaj lij hais tias cov kev cai lij choj tau hais dhau mus, thiab tsis deb txaus.
"Txoj Cai Kev Pabcuam Digital, uas tau pib xyoo 2020, tsis txwv kev tshaj tawm tawm ncaj qha. Nws txwv tsis pub tshaj tawm lub hom phiaj raws li 'rhiab' cov ntaub ntawv xws li kev sib deev, kev ntseeg, thiab haiv neeg, " Matt Voda, CEO ntawm lub tuam txhab lag luam online OptiMine, hais rau Lifewire ntawm email. "Yog li, nws yog ib qho tseem ceeb ntawm kev ceev ntiag tug, tab sis tsuas yog mus deb ntawm kev taug qab thiab tsom mus rau qhov pom."
Bad Ads
Kev lag luam tshaj tawm tau siv kev soj ntsuam kev tshaj tawm rau ntau xyoo thiab zoo li xav tias muaj cai txuas ntxiv, tab sis qhov ntawd tsis tau txhais hais tias nws yuav tsum. Tus kws tshaj lij thev naus laus zis John Gruber piv rau kev lag luam tshaj tawm qhov kev tawm tsam rau "pawn khw foob kom tub ceev xwm tsis txhob cuam tshuam rau nthwv dej ntawm kev nyiag khoom."
Tab sis thaum kawg tus dej ntws. Txoj cai lij choj no yog pib ntawm kev tswj hwm cov kev coj ua tsis zoo ntawm cov tuam txhab tshaj tawm xws li Google thiab Facebook, thiab siv qee qhov kev tswj hwm ntawm cov kev sib raug zoo twg tuaj yeem tshaj tawm. Tam sim no, cov tuam txhab loj hauv Asmeskas no ua txhua yam lawv nyiam, nyob qhov twg hauv ntiaj teb, thiab feem ntau tsis quav ntsej txog qhov tshwm sim. Txawm tias raug nplua billions los tsis yog qhov loj rau cov behemoths.
Txoj Cai Kev Pabcuam Digital, uas tau pib xyoo 2020, tsis txwv cov phiaj xwm tshaj tawm.
Los ntawm kev mus tom qab ad-targeting thev naus laus zis nws tus kheej, Tebchaws Europe tuaj yeem txiav tawm cov kev ceev ntiag tug-kev coj ua phem ntawm lub hauv paus. Qhov ntawd yog txoj kev xav lawm.
"Yog tias koj ntseeg tias 'kev ceev ntiag tug' kuj suav nrog kev thaiv kev tshaj tawm uas tau tsom raws li kev taug qab cov neeg siv khoom' kev coj cwj pwm hauv online, nyiam, lossis lwm yam kev ua hauv online, DSA tsis tiv thaiv ib qho ntawm qhov ntawd," Voda hais. "Piv txwv li, yog tias koj tab tom tshawb nrhiav cov ntaub ntawv online txog 'hloov txoj haujlwm; thiab tom qab ntawd koj tau txais kev tshaj tawm cov phiaj xwm ntawm koj lub tuam txhab laptop txog 'hloov txoj haujlwm,' cov ntaub ntawv ntiag tug (thiab rhiab heev) cov ntaub ntawv thiab cov phiaj xwm tshaj tawm yuav tseem yog qhov kev ua si ncaj ncees hauv qab no. cov cai tshiab."
Tau deb, Tsis tau deb txaus
Nws pom meej tias peb xav tau txoj cai los tso cov thev naus laus zis loj ntawm txoj hlua khi es tsis txhob muaj dab tsi-mus-hauv-tus-lub-lub-npe-ntawm-tus cwj pwm hloov tshiab mus txog tam sim no. Qhov nyuaj yog ua nws. Kev ncav cuag ntawm cov tuam txhab no loj heev uas cov cai hauv zos feem ntau plam tawm. Hloov chaw ntawm cov kev cai me me, kev tsom xam ntau dua, DSA sim kho ntau dhau ib zaug thiab xaus rau qhov tsis meej pem.
"Qhov teeb meem, thiab qhov twg cov tuam txhab thev naus laus zis yuav nrhiav kev tawm tsam daim nqi tshiab, yog tsoomfwv ua haujlwm zoo li cov saws dua scalpels," Andrew Selepak, tus kws tshaj lij hauv social media ntawm University of Florida, hais rau Lifewire ntawm email.
"Peb xav tau kev tswj hwm thev naus laus zis ntau dua, tab sis daim ntawv thov tau nthuav dav dhau," Selepak txuas ntxiv. "Cov ntawv thov yuav txwv tsis pub cov tuam txhab thev naus laus zis los ntawm kev siv cov ntaub ntawv rhiab zoo li kev nyiam kev sib deev lossis kev ntseeg rau cov phiaj xwm tshaj tawm. Tab sis qhov no tuaj yeem txhais tau tias cov pab pawg xws li Catholic Charities yuav tsis muaj peev xwm tsim kev tshaj tawm tsom rau Catholic parishioners, lossis GLADD tsis tuaj yeem siv cov phiaj xwm tshaj tawm kom ncav cuag cov hluas. cov neeg muab kev pab."
Thaum ib tug nkag mus tob rau hauv daim nqi daim ntawv thov, nws pib saib me ntsis disjointed. Vim li cas cov phiaj xwm tshaj tawm lumped nrog kev tswj hwm ntawm kev hais lus ntxub, piv txwv li? Nws yuav luag zoo li cov neeg tsim cai lij choj suav nrog kev siv thev naus laus zis yog ib qho teeb meem nkaus xwb es tsis muaj ntau yam teeb meem uas cuam tshuam txhua yam hauv lub neej.
"Cov ntawv thov tseem yuav xav kom cov tuam txhab thev naus laus zis tshem tawm cov lus ntxub ntxaug," hais Selepak. "Tab sis leej twg yuav txiav txim siab dab tsi ua rau kev hais lus ntxub ntxaug? Cov tuam txhab thev naus laus zis? Ib lub tebchaws? European Parliament? Yuav hais lus ntxub ntxaug raug txwv los ntawm cov cai hauv zos, tso cai rau cov ntsiab lus sib txawv hauv ntau lub tebchaws, lossis cov tuam txhab thev naus laus zis yuav tsum ua raws li kev hais lus ntxub ntxaug. txoj cai nyob qhov twg hauv ntiaj teb no?"
Tseem muaj ntau cov lus nug los teb ua ntej daim nqi yuav raug cai, tab sis tsawg kawg qhov no yog qhov pib. Thiab zoo nkauj heev ntawm qhov ntawd.
