Key Takeaways
- Kev txawj ntse txawj ntse tau nce ntxiv los ua kev tshaj tawm rau cov neeg siv internet.
- Ib tsab ntawv tsis ntev los no thov siv AI rau kev tshaj tawm yog "kev lom zem" zej zog.
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Qee tus kws tshaj lij hais tias siv AI rau kev tshaj tawm yuav tsum tau tswj hwm.
Artificial txawj ntse (AI) tej zaum yuav tsom koj los ntawm kev tshaj tawm hauv internet.
Cov tuam txhab lag luam tau nce siv AI los ua khoom siv tes ua thiab tsom kev tshaj tawm rau cov neeg siv. Ib tsab ntawv tshiab hauv Atlantic tau sib cav tias kev siv AI rau kev tshaj tawm yog "kev lom zem" zej zog, thiab qee tus kws tshaj lij pom zoo tias muaj laj thawj rau kev txhawj xeeb.
"Cov ntaub ntawv nkag mus rau hauv cov neeg tsis raug txhais tes tuaj yeem ua rau tus kheej raug mob rau tib neeg tiag," AI tus kws tshaj lij Sameer Maskey hais rau Lifewire hauv kev xam phaj email.
Kev tswj lub siab?
Ayad Akhtar, tus kws ua yeeb yam tau txais txiaj ntsig Pulitzer, tsis ntev los no tau tawm tsam kev coj ua ntawm AI tshaj tawm hauv nws tsab ntawv hauv Atlantic, qhia txog yam peb nyiam tsis yog rau peb lawm tab sis tau xaiv rau peb kom cov tuam txhab tau txais txiaj ntsig.
Kev lag luam tshaj tawm siv AI txhawm rau tsom cov neeg siv khoom zoo dua, Heena Purohit, tus thawj coj ntawm IBM Watson cov kev pabcuam AI, hais rau Lifewire. Kev tshaj tawm yog tus kheej siv cov ntaub ntawv neeg siv xws li pej xeem, kev txaus siab, kev yuav keeb kwm, lossis cov qauv coj los txheeb xyuas cov tshaj tawm cuam tshuam rau tus neeg siv. AI kuj tseem siv cov qauv paub los ntawm kev sib txuas los ntawm cov ntaub ntawv los txheeb xyuas cov neeg tuaj saib rau kev tshaj tawm.
"Hauv kev lag luam thev naus laus zis tshaj tawm, AI tsis yog lo lus buzz xwb," Purohit tau hais. "Rau ntau tus neeg muab kev pabcuam AdTech, cov ntaub ntawv lossis kev nkag siab ntau ntxiv tsim kom muaj kev sib tw zoo dua."
Purohit tau hais tias AI cov tuam txhab tshaj tawm tau nkag siab txog qhov teeb meem ntawm cov ntaub ntawv ntiag tug.
"Cov neeg siv xav tau lub sijhawm los tswj lawv cov ntaub ntawv khaws thiab siv li cas," Purohit ntxiv. "Peb tab tom pom cov tuam txhab hloov pauv tus cwj pwm ntawm cov neeg siv khoom hloov pauv no. Los ntawm cov browsers loj thaiv cov ncuav qab zib thib peb rau cov tuam txhab smartphone xws li Apple qhia meej meej kom cov neeg siv xaiv los sib koom cov ntaub ntawv, cov kev hloov no yuav ua kom yooj yim rau cov neeg siv tswj lawv cov ntaub ntawv."
Puas yog Txoj Cai Teb?
Qee cov neeg soj ntsuam hais tias kev siv AI rau kev tshaj tawm yuav tsum raug tswj hwm. Txawm li cas los xij, tag nrho kev lag luam tshaj tawm twb tau tswj hwm los ntawm ntau lub tseem fwv txoj cai, suav nrog FTC Txoj Cai ntawm 1914, uas txwv tsis pub tshaj tawm tsis ncaj ncees thiab dag ntxias, sau tseg Will Griffin, tus thawj coj ncaj ncees ntawm AI tuam txhab Hypergiant, hauv email sib tham nrog Lifewire.
"Raws li qhov nrawm ntawm kev qhia AI thev naus laus zis rau hauv kev tshaj tawm nrawm dua, hloov tib neeg kev txiav txim siab nrog algorithms ua rau muaj lus nug txog yuav ua li cas cov kev cai qub no yuav tsum siv rau hauv cov ntsiab lus thev naus laus zis niaj hnub no," nws hais."Txoj cai ntxiv yog qhov kev zam tsis tau; tib lo lus nug yog qhov kev puas tsuaj ntau npaum li cas yuav ua rau lub sijhawm no."
Cov ntaub ntawv nkag mus rau hauv cov neeg tsis ncaj ncees tuaj yeem ua rau tus kheej raug mob rau tib neeg tiag.
Emad Hasan, CEO ntawm Retina AI thiab yav dhau los tus thawj coj ntawm kev txheeb xyuas cov ntaub ntawv ntawm Facebook thiab Paypal, tau hu rau cov kev cai uas muab "qib qhov pom tseeb ntawm vim li cas qee tus neeg pom qee yam kev tshaj tawm." Nws hais rau Lifewire tias "nws yuav tsum yooj yim rau kev xaiv tawm ntawm kev tshaj tawm uas tsis xav tias cuam tshuam."
AI tshaj tawm thev naus laus zis muaj kev lag luam rau cov neeg siv, Maskey hais rau Lifewire. Yog tias cov neeg siv tab tom nrhiav cov ntaub ntawv ntawm ib qho kev pabcuam tshwj xeeb, hais cov khw txiav plaub hau lossis cov khw noj mov hauv ib qho chaw tshwj xeeb, lawv yuav raug tsom los ntawm kev tshaj tawm los ntawm cov neeg muag khoom muab cov kev pabcuam hais hauv lawv cov zej zog uas nyiam.
"Qhov no yog ib qho piv txwv ntawm AI zoo tshaj tawm thev naus laus zis ua kom muaj kev paub txog cov neeg siv khoom ntau dua," Maskey hais.
Ntawm qhov tod tes, qhov kev poob qis ntawm kev siv AI yog cov neeg siv tuaj yeem deluged nrog kev tshaj tawm. AI tshaj tawm kuj tau nug txog cov ntaub ntawv ntiag tug ntawm cov neeg siv, Maskey hais.
"Tom qab tag nrho, tsis yog txhua lub tuam txhab siv AI-powered advertising technologies yog ua raws li cov txheej txheem ntawm cov txheej txheem thiab cov lus qhia nyob ib ncig ntawm ntau npaum li cas thiab hom kev sib sau cov ntaub ntawv yog kev ncaj ncees," nws hais ntxiv.
Yog li, ua li cas koj thiaj paub yog tias AI tshaj tawm tsom rau koj? Nws feem ntau nyuaj rau kev ntes, tab sis nyeem cov lus thiab cov xwm txheej ntawm cov vev xaib koj siv yog qhov pib zoo.
"AI hauv kev tshaj tawm yog txhua yam raws li cov ntaub ntawv," Maskey hais. "Qhov ntau cov neeg siv khoom thiab cov neeg siv siv zog los nkag siab qhov twg lawv tuaj yeem ua lub luag haujlwm tseem ceeb hauv kev tswj hwm cov ntaub ntawv ntawm lawv tus cwj pwm thiab kev hloov pauv, qhov tsawg dua lawv muaj kev cuam tshuam tsis zoo."
