Key Takeaways
- Yik Yak rov qab los ua app plaub xyoos tom qab nws kaw.
- Cov kws tshaj lij hais tias cov apps thiab platforms tuaj yeem rov qab los ntawm kev kis tus kab mob, tshem tawm cov teeb meem yav dhau los, thiab them nyiaj rau qhov nostalgia.
- Cov apps qub tau ua tshiab tseem muaj teeb meem los daws, tshwj xeeb yog tias tej yam hloov pauv txij li lawv tau nyob online kawg.
Apps thiab platforms yav dhau los muaj peev xwm ua kom rov qab los rau tam sim no, tab sis cov kws tshaj lij hais tias nws yuav tsum ua kom raug.
Lub toj ntxas digital ntawm cov apps uas ib zaug nrov tau sau rau lub ntsej muag nrog cov piv txwv zoo li Vine, Meerkat, Myspace, thiab lwm yam. Tau kawg, ua ib qho app nrov hauv xyoo 2012 siv cov txheej txheem sib txawv ntawm cov thev naus laus zis thiab cov yam ntxwv ntau dua li tau nrov hauv xyoo 2021, tab sis kev kho tshiab lub platform qub rau cov neeg siv niaj hnub no tuaj yeem coj koj cov qub apps nyiam rov qab los rau lub neej.
"Nyob rau hauv lub hnub nyoog ntawm kev ua-overs thiab version tshiab, txhua yam rov qab tuaj yeem ua tau," Arvind Patil, tus tsim lag luam ntawm Selectra, hauv kev sib tham email nrog Lifewire. "Qhov no tau hais, nws tseem yog qhov tseeb tias nws yuav tsum muaj kev siv dag zog los tsim kho cov txheej txheem thev naus laus zis thiab rov ua kom muaj kev txaus siab rau pej xeem."
Yik Yak Comes Back
Ib qho piv txwv ntawm yav dhau los app tuag rov qab los rau txoj sia yog Yik Yak. Lub app pib nrov hauv xyoo 2013 ua tsaug rau nws cov lus qhia tsis qhia npe, tshwj xeeb tshaj yog nyob rau hauv tsev kawm ntawv qib siab. Hmoov tsis zoo, nws thaum kawg kaw hauv 2017 vim muaj kev thab plaub ntau dhau, kev thab plaub, thiab kev hem thawj ntawm lub platform, tab sis lub app cog lus tias yuav txawv lub sijhawm no.
Lub tuam txhab tau hais tias nws qhov tseem ceeb tshiab yuav tawm tsam kev thab plaub thiab kev hais lus ntxub ntxaug ntawm nws lub platform. Lub Zej Zog Guardrails kho tshiab txwv tsis pub cov neeg siv los tshaj tawm cov lus thab plaub lossis siv kev hais lus ntxub ntxaug, ua hem, lossis sib qhia lwm tus cov ntaub ntawv ntiag tug. Cov neeg siv uas ua txhaum txoj cai no txawm ib zaug yuav raug txwv tam sim ntawd los ntawm Yik Yak.
Thiab txog tam sim no, lub app rov qab los tau ua pov thawj tias muaj txiaj ntsig zoo. Raws li cov ntaub ntawv los ntawm Sensor Tower, qhov rov pib dua app pom txog 107, 000 kev teeb tsa hauv thawj ob hnub. Tsis tas li ntawd, thaum Yik Yak rov pib dua thaum Lub Yim Hli 16, nws tau txheeb tus lej 66 ntawm cov apps dawb iPhone saum toj kawg nkaus ntawm US App Store, thiab tam sim no nws tau nce mus txog 18.
Nkauj Viral Again
Cov kws tshaj lij hais tias ntau qhov tsim nyog catalysts yuav tsum tshwm sim kom muaj kev vam meej rov tshwm sim, ib qho ntawm lawv yog virality.
"Rau ib qho app kom rov qab mus rau pej xeem qhov muag thiab pom cov neeg siv ntau dua, lub app yuav tsum tshwm sim thiab cuam tshuam ib zaug ntxiv," David Batchelor, tus kws ua lag luam thiab tus tsim ntawm DialMyCalls, tau hais hauv email sib tham nrog Lifewire."Qhov no tuaj yeem ua tiav los ntawm ntau txoj hauv kev-piv txwv li, yog tias cov neeg tuaj saib lub hom phiaj pom tus thawj coj xav lossis tus muaj feem cuam tshuam siv lub app."
Batchelor ntxiv tias cov apps tuaj yeem ua tiav ib zaug ntxiv yog tias lawv txhim kho cov neeg siv kev paub lossis kev cuam tshuam thiab tshem tawm cov teeb meem yav dhau los, raws li Yik Yak tau cog lus tias yuav ua rau nws rov tso dua.
Lwm qhov laj thawj loj heev apps thiab platforms tuaj yeem rov qab los yog vim kev xav txog. "Apps zoo li Yik Yak, thiab lwm yam., ntes cov pej xeem tam sim ntawd, tshwj xeeb tshaj yog cov hluas," Patil ntxiv.
"Thaum kev txhawb siab, nco tau rov qab los, thiab cov tub ntxhais hluas, uas tam sim no yog cov laus, yuav muaj tseeb txhim kho lawv thiab qhia cov tub ntxhais hluas rau lawv, thiab."
Same Challenges
Txawm li cas los xij, cov teeb meem ntawm lub platform yav dhau los tseem tuaj yeem rov qab los haunt nws txawm tias tom qab nws tau muab lub neej tshiab. Andrew Selepak, tus kws tshaj lij kev tshaj xov xwm hauv University of Florida, tau hais tias muaj laj thawj vim li cas cov chaw no kaw thawj qhov chaw.
"Social media tu siab yog tag nrho ntawm trolls, thab plaub, thiab ntxub cov lus, thiab Yik Yak nrog nws tsis qhia npe thiab siv cov tub ntxhais kawm theem siab thiab tsev kawm qib siab yog qhov tseem ceeb ntawm qhov tsaus ntuj ntawm kev sib raug zoo, thiab qhov ntawd yog nyob rau hauv 2017, "Selepak tau hais hauv kev xam phaj email nrog Lifewire.
Yik Yak tau mob siab rau raug txwv los ntawm tsev kawm ntawv qib siab thiab txawm tias muaj kev hem thawj ntawm kev tua tsev kawm ntawv hauv app, vim nws qhov xwm txheej tsis qhia npe tso cai rau cov neeg siv los ua siab tawv hauv lawv cov ntawv.
Ib lub vev xaib kev sib raug zoo uas tso cai rau peb tawm tsis qhia npe tuaj yeem ua qhov khoob uas peb tsis muaj tam sim no, tab sis Selepak tau hais tias nws tuaj yeem hloov mus rau qhov kub ntxhov ntawm cov ntaub ntawv tsis tseeb, kev hem, thiab npau taws rau lwm tus, raws li peb muaj. pom hauv social media tag nrho xyoo dhau los.
"Raws li lub ntiaj teb tseem kub hnyiab, zoo siab txais tos rau 2021 Yik Yak. Peb yuav pom tias koj ua rau xyoo 2022," nws hais.
