Key Takeaways
- Instagram yuav txav deb ntawm kev sib koom duab los tsom rau tus tsim, yees duab, khw, thiab xa xov.
- Nws yog ib qho kev txav uas yuav pab tau lub social platform kom nrawm nrog cov neeg sib tw nrov xws li TikTok thiab YouTube.
- Cov kws tshaj lij hais tias cov kws yees duab yuav txuas ntxiv muaj kev xaiv rau kev sib qhia duab ntawm lub app thiab ntawm lwm lub platforms.
Ua raws li Instagram cov lus tshaj tawm lub lim tiam dhau los tias lub app yuav txav deb ntawm kev sib koom duab, qee tus kws yees duab tau tso tseg xav tsis thoob qhov lawv sawv ntsug-tab sis cov kws tshaj lij cov ntsiab lus hais tias lawv muaj ntau txoj hauv kev.
Txawm hais tias qhov kev hloov pauv yav tom ntej tsis yog qhov txaus ntshai tiag tiag-lub platform tau ua haujlwm nrhiav txoj hauv kev tshiab los koom nrog cov khw muag khoom, video, thiab ntau dua rau xyoo-kev txhob txwm hloov pauv ntawm cov duab yuav xav kom cov neeg siv hloov lawv txoj hauv kev.
"Lub platform yuav hloov mus ntxiv," Austen Tosone, tus kws tshaj lij kev zam thiab cov ntsiab lus zoo nkauj tsim thiab blogger nyob hauv New York City, hais rau Lifewire hauv xov tooj. "Yog tias cov neeg tsim khoom xav sawv tawm thiab ua kom lub platform ua haujlwm rau lawv, nws yog nyob rau hauv lawv txoj kev txaus siab los hloov kho."
Txhob Cia Nrog Kev Sib Tw
Tosone tau hais tias Instagram qhov hloov pauv mus rau kev lom zem yog qhov yuav ua rau muaj kev sib tw nrog cov neeg sib tw zoo li TikTok thiab YouTube, ib qho taw qhia Adam Mosseri hais txog hauv nws cov lus tshaj tawm video.
"[Instagram] pom tseeb pom kev hem los ntawm ntau lub platform thiab tawm los nrog lwm txoj hauv kev," Tosone hais. "IGTV tau tsim los sib tw nrog YouTube; Kuv xav tias cov reels pom tseeb tau hais kom sib tw nrog TikTok; dab neeg yeej dhau Snapchat."
Txawm hais tias nws zoo siab txog qee qhov ntawm lub platform uas yuav los tom ntej, Tosone tau qhia txog kev tshwj tseg txog lub tuam txhab tus qauv ntawm kev siv lwm lub platform 'cov yam ntxwv thiab nws txoj kev tswj hwm.
"Kuv xav tias nws yog qhov nthuav vim tias, hauv ib txoj hauv kev, koj tuaj yeem saib nws li, 'Zoo, cov no yog cov qauv, qhov no yog cov neeg nyiam tam sim no, yog li peb yuav hloov mus rau lawv, '" Tosone hais. "Tab sis kuj, thaum koj yog ib lub tuam txhab nrog tag nrho cov peev txheej thiab lub zog ntawm Instagram, nws tuaj yeem xav tias me ntsis txawv ntawm qhov kev nkag siab ntawd."
Lub platform yuav txuas ntxiv mus. Yog tias cov neeg tsim khoom xav sawv tawm thiab ua kom lub platform ua haujlwm rau lawv, nws yog qhov txaus siab los hloov kho ib yam.
Tus kws yees duab yuav tsum tau rov qab
Ib txoj hauv kev cov kws yees duab tuaj yeem cuam tshuam nrog kev hloov pauv yam tsis tau tawm hauv lub platform, Tosone tau hais tias, yog ua kom hloov me ntsis rau cov ntsiab lus uas lawv tau tshaj tawm thiab nws hom.
Rau cov kws yees duab npaj yuav nyob twj ywm hauv Instagram, Tostone tau hais kom siv lub app's Reels nta los tsim cov yeeb yaj kiab luv luv qhia cov duab siv cov apps xws li InShot lossis ntxiv cov ntawv sau rau cov duab nrog Canva.
"Yog tias cov kws yees duab xav ua nws ib kauj ruam ntxiv ntawm Instagram, ib qho yooj yim ua yuav yog los qhia txog cov xwm txheej tom qab thiab cov txheej txheem," Tosone hais.
Nrhiav Lwm Txoj Haujlwm
Txawm hais tias Instagram tseem yuav yog qhov chaw nyiam tshaj tawm cov duab txawm tias yuav hloov pauv tam sim no, Tosone hais tias kev sib txawv platforms tuaj yeem yog qhov ntse rau cov kws yees duab.
"Qhov no tsis yog hais tias cov duab tseem yuav tsis ua haujlwm zoo ntawm Instagram," Tosone hais. "Tab sis yog tias lub platform qhia koj tias lawv tab tom mus rau qhov sib txawv thiab ua rau lawv lub siab xav tau tiag tiag, nws yog qhov tsim nyog yuav tsum tau sau tseg."
Raws li lwm txoj hauv kev, Tosone pom zoo cov kws yees duab siv Pinterest los qhia lawv txoj haujlwm, tshwj xeeb, vim qhov ntev ntawm txhua tus ncej dhau sijhawm.
"Yog tias koj xav txog lub neej ntawm koj cov ntsiab lus ntawm Instagram, piv txwv li, feem ntau ntawm cov ntsiab lus ntawd yeej tsis pom lossis tau txais kev ua si hauv algorithm tom qab 24 txog 48 teev," Tosone hais.
Vim Instagram tsis muaj peev xwm tshawb nrhiav, Tosone tau hais tias cov ntsiab lus feem ntau ploj ntawm lub platform tom qab lub sijhawm ntawd. Ntawm Pinterest, txawm li cas los xij, nws tseem raug tshawb pom nyob rau lub sijhawm dhau los ntawm kev tshawb nrhiav lub platform.
"Qhov zoo ntawm Pinterest yog qhov kuv pom cov ntsiab lus, tshwj xeeb, muaj lub neej ntev dua; ntawm tsawg kawg peb mus rau plaub lub hlis," Tosone hais.
Lwm txoj hauv kev, raws li Tosone, yog pib SEO-zoo blog siv lub platform zoo li WordPress lossis Squarespace. Ntxiv nrog rau kev xaiv kho kom haum, nws hais tias qhov ntev ntawm cov ntawv blog hauv kev tshawb fawb xyaw tuaj yeem muab koj cov ntsiab lus pom tau ntau xyoo.
Txawm tias cov kws yees duab xaiv los nyob hauv Instagram, Tosone tau hais tias nws tseem ceeb heev rau kev qhia cov ntsiab lus hla ntau lub platform.
"Nws yog ib qho tseem ceeb heev rau txhua tus tsim kom tsis txhob muaj ib lub platform uas lawv tshaj tawm rau," Tosone hais. "Muaj lub vev xaib tshawb nrhiav, zoo li blog lossis YouTube channel, yog qhov zoo kawg nkaus, thiab muaj peev xwm ntxiv cov ntsiab lus thiab tshaj tawm rau lwm lub platform uas koj nyiam yog tej zaum qhov zoo tshaj plaws ntawm txhua yam."
