Key Takeaways
- Apple tau siv ntau yam ntawm kev ceev ntiag tug ntawm nws cov khoom siv, uas tau ua pov thawj tias muaj txiaj ntsig zoo rau ntau tus neeg siv.
- Apple qhov hloov kho kev ceev ntiag tug nta tau ua rau ntau lub tuam txhab thev naus laus zis daws teeb meem kev ceev ntiag tug, yog li nthuav dav cov kev xaiv uas cov neeg siv muaj.
- Thaum qee tus hu rau kev thawb rau kev ceev ntiag tug kev lag luam tawm tswv yim, tsis muaj qhov tsis lees paub qhov tseeb uas nws tau muaj rau tag nrho lub ntiaj teb thev naus laus zis.
Txawm hais tias koj chalk nws mus txog kev lag luam-hais lus lossis saib xyuas tus neeg siv khoom tiag tiag, Apple txoj kev thawb rau cov neeg siv khoom ntiag tug zoo dua yog qhov yeej loj rau cov neeg siv khoom hauv txhua qhov chaw ntawm tech.
Nyob rau hauv ob xyoos dhau los, kev thawb rau cov neeg siv khoom ntiag tug tau hloov pauv tseem ceeb, nrog cov tuam txhab xws li Apple paving txoj hauv kev los ntawm kev muab cov kev xaiv zoo dua, muaj zog dua rau cov neeg siv khoom. Cov yam ntxwv zoo li App Tracking Transparency, xa ntawv ntiag tug, thiab tus kheej relay system yog tag nrho cov piv txwv zoo ntawm Apple ua haujlwm li cas los ua kom cov neeg siv khoom ntiag tug ua kom hnyav thoob plaws tag nrho nws cov khoom siv.
Qhov kev thawb no, cov kws tshaj lij hais tias, yog qhov tseem ceeb vim tias nws yuam lwm lub tuam txhab thev naus laus zis ua raws li kev nplua lossis kev pheej hmoo poob qab ntawm cov neeg siv khoom xav.
"Qhov twg Apple mus, lwm qhov kev lag luam ua raws," Eric Florence, tus kws tshuaj ntsuam xyuas cybersecurity nrog SecurityTech, tau piav qhia hauv email. "Apple tej zaum yuav tsis yog thawj zaug lossis ib txwm ua tau zoo tshaj plaws ntawm qhov lawv ua, tab sis lawv ib txwm yog cov uas tau txais kev saib xyuas ntau tshaj plaws. Tam sim no tias Apple tab tom daws teeb meem kev ceev ntiag tug, lwm lub tuam txhab yuav raug yuam ua ib yam. Lawv yuav ua raws Apple cov thawj coj lossis lwm tus neeg siv khoom yuav pom."
Nkauj Ntsuag
Txawm hais tias tus neeg siv khoom ntiag tug tam sim no tau dhau los ua qhov loj ntawm cov pej xeem, cov kev tshawb fawb twb tau qhia tias Apple qhov kev txav mus los tau txais kev ntseeg siab rau cov neeg siv khoom. Raws li kev tshawb fawb los ntawm Axway, 74% ntawm cov neeg Amelikas xav tias Apple thiab lwm tus yuav tsum thaiv cov neeg tshaj tawm los ntawm kev taug qab lawv cov haujlwm thiab qhov nyiam hauv web.
"Tam sim no Apple tab tom daws teeb meem kev ceev ntiag tug, lwm lub tuam txhab yuav raug yuam kom ua ib yam. Lawv yuav ua raws Apple tus thawj coj lossis lwm tus neeg siv yuav pom."
Qhov no yog qhov txiaj ntsig tseem ceeb ntawm Apple's App Tracking Transparency, thiab Google tau ua raws nrog cov kev tshaj tawm zoo sib xws uas tso cai rau cov neeg siv xaiv tawm ntawm kev tshaj tawm tus kheej. Ntawm chav kawm, muaj ib tug downside rau nws. Txij li thaum cov tuam txhab xws li Google feem ntau ua lawv cov nyiaj tau los ntawm kev muag cov ntawv tshaj tawm rau cov neeg tshaj tawm, tau muaj kev thawb tawm tsam qhov kev txav mus los.
Txawm li cas los xij, Shawn Ryan, tus lwm thawj ntawm lub zeem muag thiab lub tswv yim hauv chaw ua haujlwm ntawm tus thawj coj thev naus laus zis thiab kev tsim kho tshiab ntawm Axway, hais tias yog tus nqi rau kev tso tus neeg siv khoom ua ntej.
"Apple qhov kev txiav txim siab cuam tshuam, yog, tab sis peb kuj tuaj yeem saib nws yog yuam kev txiav txim siab zoo txog kev sib txuas lus cov ntaub ntawv siv. Thiab qhov ntawd yog qhov zoo rau kev tsim kev ntseeg siab, tsim kom muaj kev paub zoo dua rau cov neeg siv khoom," nws piav qhia.
Kev ntseeg siab nrog cov neeg siv khoom yog qhov tseem ceeb thaum koj nyob hauv lub ntiaj teb uas nws zoo li cov neeg tshaj tawm ib txwm saib thiab mloog koj. Txawm hais tias qhov no tsis yog qhov tsim nyog, tus nqi ntawm cov ntaub ntawv uas cov neeg tshaj tawm tuaj yeem taug qab tau yooj yim yog qhov tseem ceeb heev los daws. Yog lawm, nws tuaj yeem ua rau qee qhov kev hloov pauv loj hauv kev tshaj tawm ua haujlwm li cas, tab sis zoo dua cov neeg siv khoom ntiag tug yuav tsum yog lub hom phiaj rau txhua lub tuam txhab thev naus laus zis thaum kawg.
Tsim ib txojsia
Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Apple tsis yog tib tus thawb kev ceev ntiag tug xwb, tab sis nws yog tus thawj coj hauv thaj chaw. Thaum lub tuam txhab yog ib qho ntawm thawj zaug pib muab tus nqi ntawm cov neeg siv khoom cov ntaub ntawv tau sau ua ntej thiab nruab nrab, lwm tus tau ua lawv txoj haujlwm los pab txhim kho cov neeg siv khoom.
Google tau pab tsim lub tswv yim ntawm daim ntawv qhia txog kev ceev ntiag tug, uas qhia txog yuav ua li cas cov ntaub ntawv siv los ntawm cov apps thiab lwm cov ntsiab lus hauv koj lub xov tooj thiab tso cai rau koj pom cov apps twg koj yuav tsum tau tswj kom zoo dua. Cov chaw nyob email ntiag tug kuj tau muab cov email zais zoo sib xws rau Mail Privacy feature tshiab los rau iOS 15. Qhov laj thawj uas Apple kev koom tes tseem ceeb, txawm li cas los xij, yog vim lub tuam txhab muaj kev tswj hwm ntawm kev lag luam thev naus laus zis.
Apple tshaj tawm tshaj 1 billion active iPhones nyob rau hauv lub ntiaj teb no nyob ze rau thaum pib ntawm 2021. Tseeb, qhov ntawd yog nyob rau hauv lub 2.5 billion Android xov tooj uas Google tshaj tawm nyob rau hauv 2017. Tab sis qhov ntawd ua rau Apple lub iOS no thib ob-loj tshaj xov tooj operating system ntawm lub ntiaj chaw thiab ib qho uas ntau tus neeg vam khom txhua hnub vim yog Apple txoj haujlwm ntawm kev ceev ntiag tug.
"Cov yam ntxwv uas Apple tab tom qhia yog qhov loj thiab txais tos, tab sis qhov kev xav thiab lub ntsiab lus qab lawv txhais tau ntau dua vim tias nws yuav thawb tag nrho lub xov tooj kev lag luam rau hauv txoj kev tshiab, nyab xeeb dua," Florence hais rau peb.
