Key Takeaways
- Spotify pib nws cov podcast subscription service ib lub lim tiam tom qab Apple.
- Podcasting yog kev lag luam loj heev rau kev lag luam loj.
- Cov neeg tsim khoom muaj txiaj ntsig thiab tau txais txiaj ntsig zoo dua.
Spotify tsuas yog cia cov neeg tsim khoom muab cov podcast them nyiaj ncaj qha rau lawv cov neeg mloog, ib yam li Apple tau ua lub lim tiam dhau los.
Txog tsis ntev los no, podcasting tau yooj yim. Cov neeg tsim khoom tuaj yeem muab cov yeeb yam pub dawb, coj nyiaj los pauv rau hauv kev nthuav qhia tus neeg txhawb nqa nyeem, lossis teeb tsa qhov kev pabcuam them nyiaj uas siv cov kev pabcuam xws li Memberful. Tab sis, lub lim tiam dhau los, Apple tau ntxiv qhov kev xaiv tshiab: them nyiaj subscriptions, tshwj xeeb rau Apple's Podcasts app. Tam sim no, Spotify tau ntxiv qhov kev xaiv zoo sib xws, tsuas yog nrog txoj hauv kev zoo dua rau cov neeg tsim podcast. Zoo li cov hnab looj tes tawm tuaj.
"Kuv pom podcasting yog ib qho kev tsim kho tshiab zoo tshaj plaws hauv internet hauv kaum xyoo dhau los," podcaster Aaron Bossig hais rau Lifewire ntawm email.
"Ib qho tseem ceeb hauv qab nws yog qhov podcasting tiag tiag tsis yog los ntawm ib lub tuam txhab-tag nrho ib qho yuav tsum tau pib yog qee qhov chaw cia thiab RSS pub,"
Apple Pib Nws
Rau xyoo, podcasting trundled nrog tsis muaj kev txaus siab los ntawm cov neeg ua si loj. Apple tuav lub npe qhib podcast uas dhau los ua tus qauv de-facto, tab sis tsis muaj dab tsi los ua kom tau nyiaj podcasting.
Ntau qhov kev pib ua lag luam tau tuaj thiab nyob, txawm tias sim rau kev faib tawm tshwj xeeb lossis tsim kev tshaj tawm xov xwm uas txuas nrog cov neeg txhawb nqa thiab cov tsim.
Thiab tsis tau, qhov chaw tseem qhib thiab nkag mus tau. Txhua tus tuaj yeem sau cov podcast, upload nws rau hauv internet, thiab ntxiv nws pub rau podcast directory. Tsis muaj YouTube ntawm podcasts. Tab sis qhov ntawd tej zaum yuav hloov.
Apple Vs. Spotify
Apple qhov kev pabcuam ua haujlwm tsuas yog hauv nws lub Podcasts app, tam sim no tsuas muaj nyob ntawm Apple cov khoom siv xwb. Cov neeg tsim khoom yuav tsum muab lawv lub suab qub, uas Apple ntxiv nws tus kheej DRM txheej los tiv thaiv kev luam tawm.
Apple ntxig nws tus kheej ntawm podcaster thiab tus mloog, txiav tawm kev sib raug zoo ntawm ob leeg. Rau qhov no, nws yuav siv 30% txiav ntawm kev tso npe rau thawj xyoo, poob rau 15% tom qab ntawd.
Ib qho tseem ceeb hauv qab nws yog qhov podcasting tiag tiag tsis yog los ntawm ib lub tuam txhab-tag nrho ib qho yuav tsum tau pib yog qee qhov chaw cia thiab RSS pub.
Spotify cov phiaj xwm them nyiaj tshiab tso cai rau podcasters them $ 2.99, $4.99, lossis $7.99 ib hlis. Koj tuaj yeem mloog cov ntu them nyiaj hauv Spotify app, lossis koj tuaj yeem sau npe rau lawv hauv podcast app ntawm koj xaiv ntawm RSS pub-ib yam li cov podcast ib txwm muaj. Spotify tsis siv nyiaj rau thawj ob xyoos, thiab tom qab ntawd siv 5%.
Tab sis tom qab ntawd nws nyuaj. Cov neeg siv Spotify tsis tuaj yeem sau npe yuav them nyiaj podcasts hauv app. Tsis muaj "subscribe" khawm. Qhov ntawd yog qhov tseeb tiag vim tias Apple txiav ib qho kev yuav khoom hauv iPhone apps.
Muaj nuj nqis thiab tsis siv nyiaj
Podcasting yog qhov tseem ceeb, ib feem vim nws tseem siv tsis tau. Piv nrog rau lub network loj, tus neeg tsim khoom xav tau cov nyiaj tau los me me kom ua tiav thiab khwv tau nyob. Muaj nyiaj ntau yuav tsum tau ua, tshwj xeeb tshaj yog rau leej twg monopolizes lub lag luam, YouTube-style.
"Qhov kev thov rov hais dua yog qhov tseeb," hais tias Bossig. "Los ntawm kev ua rau lawv tus kheej ua tus neeg saib xyuas rau podcasting, lawv tau txais txiaj ntsig los ntawm kev khwv nyiaj ntau lab teev ntawm cov ntsiab lus tsim los ntawm ntau lab tus podcasters."
Sib npaug underexploited yog tus mloog. Peb tsuas tuaj yeem nyeem ntau Facebook thiab Twitter xov xwm hauv ib hnub, tsuas yog saib ntau Instagrams thiab TikToks. Tab sis peb tuaj yeem mloog podcasts thaum peb ua lwm yam haujlwm.
Koj tuaj yeem mloog thaum koj taug kev, tsav tsheb, khiav, ntxuav tais diav, lossis txiav nyom. Cov chaw no tsis tuaj yeem ncav cuag nrog cov lus-thiab-cov duab-raws li kev tshaj xov xwm. Nws yog thaj chaw nkauj xwb, siav rau kev siv.
"Podcasting tiag tiag yog kev tsim kho tshiab los ntawm xov tooj cua. Nws yog ib yam uas peb tuaj yeem muaj nyob hauv tsev thiab txawm tias ua haujlwm ntau rau," tus kws tshaj lij nyiaj txiag thiab thev naus laus zis Will Stewart hais rau Lifewire ntawm email.
"Yog li, txawm tias nws ua haujlwm nyob ib puag ncig hauv tsev lossis tsuas yog txhais tau tias kev kawm yam tsis muaj lub vijtsam, tso rau hauv podcast tsuas yog ua rau cov neeg tuaj saib coob dua hauv ntiaj teb kev sib kis no."
Wiser Creators
Thiab tib lub sijhawm, cov neeg tsim podcast yog tus cawm seej."Ob yam tseem ceeb tau tshwm sim hauv 12 lub hlis dhau los," Stewart hais. "Ua ntej, qhov nce ntawm tus tsim kev lag luam thiab nws qhov kev lees paub tiag tiag los ntawm cov thev naus laus zis loj uas cov neeg tsim khoom yog cov tsav tsheb siv tiag tiag-tsis yog cov tshaj tawm, hom, thiab lwm yam."
"Qhov thib ob yog tias cov neeg siv khoom tau siv ntau heev los yuav, them nyiaj, thiab tso npe rau cov khoom hauv online los ntawm cov lag luam thiab cov tsim lawv tus kheej."
Podcasting tiag tiag yog kev tsim kho tshiab los ntawm xov tooj cua. Nws yog ib yam uas peb tuaj yeem muaj nyob hauv tsev thiab txawm tias ua haujlwm ntau rau.
Qhov no ua rau cov neeg tsim khoom muaj zog rau tam sim no. Cov kev pabcuam xws li Patreon, Memberful, thiab Substack cia cov neeg siv them tus tsim ncaj qha rau lawv txoj haujlwm. Thiab, tshwj xeeb tshaj yog, ob qho tib si Apple thiab Spotify tau kho lawv cov phiaj xwm them nyiaj nyob ib puag ncig tus tsim.
Tsis zoo li kev tsim suab paj nruag, uas xav kom cov kws ntaus suab paj nruag mus dhau ib tus neeg nruab nrab, zoo li daim ntawv teev npe, txhawm rau kom tau teev npe ntawm Spotify thiab Apple Music, podcasters tuaj yeem sau npe ncaj qha, teeb tsa lawv tus nqi, thiab nyob twj ywm.
"Kuv xav tias cov tswv yim niaj hnub no muaj tswv yim dua li cov tswv yim yav dhau los," Patrick Hill, tus tsim ntawm indie streaming service Disctopia, hais rau Lifewire ntawm email.
"Yog li tsuav yog muaj cov platforms uas txaus siab muab txoj hauv kev tsim kom tau nyiaj rau lawv cov ntsiab lus, Kuv tsis xav tias peb yuav pom qee qhov kev ntshaw ntawm cov tuam txhab uas peb pom hauv qee yam xws li kev lag luam suab paj nruag."
