Key Takeaways
- Kev tshaj xov xwm platforms tab tom tsim cov cuab yeej suab tshiab tom qab qhov nrov ntawm Clubhouse.
- Twitter thiab Facebook npaj yuav nthuav tawm lawv lub suab sib tham sai sai no.
- Cov kws tshaj lij hais tias lub suab nrov vim nws muab kev so ntawm Zoom qaug zog.
Kev tshaj tawm hauv xov xwm tau ntseeg tias lawv cov neeg siv xav tau ntau lub suab, tab sis cov hnub ploj mus thaum qhov ntawd txhais tau tias khaws lub xov tooj thiab khaws kev sib tham mus.
Tus caw-tsuas yog iPhone app Clubhouse tau txuas ntxiv nws txoj kev kav raws li cov menyuam yaus txias hauv nroog, txhawb nqa cov qub qub apps xws li Facebook thiab Twitter kom tso lawv tus kheej lub suab sib tham. Lub caij no, Facebook tseem npaj yuav nthuav tawm cov cuab yeej tshiab los tsim cov suab clips thiab mloog podcasts hauv app.
"Lwm lub platform yuav tsum tshawb nrhiav cov qauv tshiab kom cov neeg siv," Pamela Rutledge, tus thawj coj ntawm Media Psychology Research Center, hais rau Lifewire hauv email. "Tib neeg tsis yog hom loyal, lawv muaj kev loyal."
Facebook thiab Twitter tus kheej Suab Sib Tham
Clubhouse lub interface cais cov suab sib tham rau hauv chav, qhov twg cov neeg saib xyuas tswj lub koom haum thiab tuaj yeem caw cov neeg mloog "ntawm theem" yog tias lawv xav hais lus. Ib yam li ntawd, ntau tus neeg xaiv los zaum rov qab mloog yam tsis muaj kev ntxhov siab los pab txhawb.
Lwm lub platform yuav tsum tshawb nrhiav cov qauv tshiab kom cov neeg siv.
Qhov kev vam meej ntawm qhov teeb tsa no tau ua rau lwm lub vev xaib social media los tsim lawv tus kheej lub suab sib tham. Facebook hais tias nws tab tom sim cov yam ntxwv hauv Facebook thiab Messenger hu ua Live Audio Rooms, uas nws xav tias yuav nthuav tawm thaum lub caij ntuj sov. Cov no yuav tso cai rau cov phooj ywg thiab pab pawg los tsim cov suab sib tham hauv nruab nrab ntawm cov ncauj lus sib txawv.
Twitter tseem tab tom sim cov cuab yeej rau pej xeem, nyob sib tham suab hu ua Spaces uas tuaj yeem tshaj tawm ntxov li lub hlis no. Cov tswv tsev tsim txhua qhov chaw, tso cai rau 11 tus neeg tham ib zaug, raws li cov ntaub ntawv nplooj ntawv feature.
Qhov no ua rau muaj kev vam meej ntawm lwm cov apps uas tau tsim kho tshiab li cas peb sib sau ua ke sib tham, tso cai rau cov neeg tsis paub thiab cov phooj ywg sib tham kom muaj kev sib tham ntau dua los ntawm kev sib xyaw ua ke ntawm suab, video, thiab ntawv.
"Audio chats like Discord and House Party muab txoj hauv kev kom tsis yog tsuas yog pom cov duab zoo li qub thiab nyeem cov ntawv sau, tab sis kom muaj peev xwm sib cuam tshuam nyob thiab muaj qhov chaw ntiag tug los dai tawm (thiab ua kom ntse dua) sab nraud ntawm ntau qhov kev tshaj tawm pej xeem ntawm lwm qhov chaw social media (xws li Instagram), " Linda Charmaraman, tus thawj coj ntawm Youth, Media & Wellbeing Research Lab ntawm Wellesley College, hais rau Lifewire hauv email.
Tawm ntawm Kev Xav, Nyob Rau Cov Neeg Muaj Peev Xwm
Ib feem ntawm Clubhouse qhov kev nyiam yog vim muaj neeg muaj npe xws li Kevin Hart thiab Elon Musk siv lub app los tuav kev sib tham ncaj ncees. Ib yam li ntawd, Facebook hais tias nws yuav caw cov neeg pej xeem xws li Seattle Seahawks quarterback Russell Wilson los siv nws Cov Chav Suab Nyob los tham nrog lwm tus neeg muaj koob npe, muaj hwj chim, thiab kiv cua.
Facebook tseem hais tias nws ua haujlwm nrog "tus naj npawb ntawm cov neeg tsim" los tsim cov yam ntxwv tshiab hu ua Soundbites, suav nrog kev ua neej tsis taus ntawm Lolo Spencer. Nws hais tias qhov no hu ua "kev tawm suab tshiab" ntawm cov suab luv luv yuav tso cai rau tib neeg sau cov lus tso dag, paj huam, thiab lwm yam lus piav qhia los qhia.
Ib feem ntawm Clubhouse qhov kev thov rov hais dua yog tias nws muab lub rooj sib tham rau cov neeg muaj feem cuam tshuam los koom nrog kev sib tham nrog lwm tus neeg uas xav tau lub ntsiab lus, xws li kev tsim cov nyiaj tau los lossis kev yees duab. Qhov kev xav paub no ua rau muaj kev ywj pheej, lossis kev nkag siab tias peb tuaj yeem pom ib tus neeg nyiam lossis paub zoo, Rutledge hais.
"Clubhouse zoo li lub tshuab loj loj," Rutledge tau hais, hais txog nws qhov kev thov kom pom cov neeg nyiam. "Raws li cov twv txiaj yuam pov paub, qhov txiaj ntsig zoo tshaj plaws ntawm kev hloov pauv tus cwj pwm yog qhov khoom plig uas tsis tuaj yeem twv tau. Koj yeej tsis paub tias koj yuav pom leej twg, tab sis cov neeg siv nrov thaum ntxov tau tsim qee qhov kev cia siab, lossis tsawg kawg kev ntshaw, uas koj yuav khiav mus rau cov neeg muaj hwj chim. Yog li, zoo dua. qhia kom paub."
Peb tau siv ntau lub suab hauv online
Clubhouse qhov kev nyiam yog ib qho tseem ceeb txhawb nqa lwm lub vev xaib kev sib raug zoo los nqis peev hauv cov cuab yeej suab tshiab, tab sis cov duab kuj taw qhia rau tib neeg siv suab hauv online ntau dua.
Raws li Edison Kev Tshawb Fawb Kev Tshawb Fawb tau tshaj tawm thaum Lub Peb Hlis, cov ntaub ntawv 62% ntawm Asmeskas cov neeg muaj hnub nyoog 12 thiab laus dua tam sim no mloog cov suab hauv online txhua lub lim tiam. Txoj kev tshawb no tseem qhia tau hais tias kev mloog podcast thiab kev siv tus neeg hais lus ntse kuj tseem nce ntxiv.
"Ntawm Facebook, peb tau pom qhov txuas ntxiv ntawm lub suab ntawm peb lub platform, los ntawm kev hu mus rau suab lus ntawm WhatsApp thiab Messenger," social media platform tau hais nyob rau lub Plaub Hlis 19 tshaj tawm. Ntxiv rau nws cov suab tawm tshiab, Facebook tseem yuav suav nrog lub peev xwm los mloog podcasts ncaj qha hauv app.
Yuav ua li cas rau lub suab?
Yog li, cov kev sib tham tshiab no puas yuav nrov nrog cov neeg siv khoom vim lawv tsis tshua muaj tshwj xeeb thiab muaj nyob rau ntau lub platform? Lub sijhawm yuav qhia, tab sis lub suab muaj qhov txiaj ntsig tseem ceeb-nws tuaj yeem txaus siab yam tsis tau saib ntawm lub vijtsam.
"Raws li peb ua haujlwm ntau, lub sijhawm dhau los ua qhov muaj txiaj ntsig zoo," tus neeg ua lag luam serial Gary Vaynerchuk tau sau rau hauv blog tshaj tawm txog Clubhouse qhov chaw. "Yog li ntawd, thaum koj tab tom saib ib daim vis dis aus, uas ua rau koj lub sijhawm ua haujlwm. Suab, lub sijhawm no, yog qhov tsis txaus ntseeg."
Tib neeg tsis muaj npe ncaj ncees, lawv muaj kev ntseeg siab.
Xav txog qhov nce hauv Zoom qaug zog los ntawm qhov zoo li tsis muaj kev sib tham hauv video tau tshwm sim los ntawm kev sib kis, qhov kev tshuaj ntsuam tawg uas lub suab muab rau peb tuaj yeem yog ib qho cuab tam. Kev sib tham hauv suab yog qhov zoo nruab nrab nruab nrab ntawm cov chav sib tham tsis yog tus kheej, cov ntawv nyeem thiab hu xov tooj tuaj yeem ua rau peb muaj qhov kev xav tsis zoo ntawm kev nyob hauv lub tshuab ntsuas txhua lub sijhawm.
"Zoom nrog koj lub koob yees duab tawm, koj tsis tas yuav txhuam koj cov plaub hau lossis hloov tawm ntawm koj cov PJs, tab sis koj tseem tau txais txiaj ntsig zoo ntawm lub suab, uas xa cov kev xav uas cov ntawv tsis muaj," Rutledge hais. "Qhov tseeb, tsis muaj kev cuam tshuam ntawm video, koj hnov ntau ntau hauv lub suab, uas tsim kom muaj kev sib raug zoo thiab kev sib raug zoo."
