Key Takeaways
- Apple qhov kev pabcuam hwm tshiab podcast muaj ib-nias them subscriptions.
- Apple siv nws li ib txwm 30% txiav.
- Podcasters yuav poob lawv txoj kev sib raug zoo nrog lawv cov neeg tuaj saib.
Lub Tsib Hlis, Apple yuav tuav cov podcasting, muab tus nqi tshiab, them cov kev pabcuam kom cov neeg mloog tuaj yeem them cov podcasters ncaj qha- rho tawm Apple qhov 30% txiav.
Apple Podcasts Subscriptions tshiab txoj kev npaj yuav ua haujlwm hauv Apple tus kheej Podcasts app thiab los nrog cov cuab yeej nthuav dav.
Podcast creators yuav tuaj yeem pom muaj pes tsawg tus neeg mloog siv kev tshuaj ntsuam xyuas, thiab cov neeg mloog tuaj yeem sau npe rau cov podcasts them nyiaj nrog ib nyem-ib yam li yuav ib qho app. Tab sis qhov no puas txaus los tawm tsam cov neeg tsim tawm deb ntawm ntau qhov qhib-thiab pheej yig dua-kev xaiv xws li Patreon?
"Cov neeg mloog mob siab nrhiav txoj hauv kev los muab rov qab, koom nrog, thiab hnov," podcast tus tswv Whitney Lauritsen hais rau Lifewire ntawm email. "Cov uas tos ntsoov rau txhua ntu pom muaj txiaj ntsig ntau, tshwj xeeb tshaj yog nyob rau hauv ib qho yeeb yam zoo li kuv uas tso tawm peb ntu hauv ib lub lim tiam ntawm lub sijhawm tsis tu ncua."
Kev txiav
them nyiaj podcast subscriptions yog xov xwm zoo. Tam sim no, yog tias tus neeg mloog xav txhawb lawv cov yeeb yam nyiam, lawv yuav tsum tau siv zog ua li ntawd. Podcasts tuaj yeem them rau ntawm Patreon lossis siv cov podcasters 'tus kheej tsim kev tso npe hauv tsev, feem ntau suav nrog qee yam xws li Memberful.
Nws ua haujlwm zoo rau cov neeg txawj ntse, txhawb nqa cov neeg mloog, tab sis nws tsis suav nrog txhua yam kev yuav khoom.
Apple qhov zoo dua yog qhov yooj yim ntawm kev siv. Ntau tus neeg uas muaj Apple ID twb muaj daim npav rho nyiaj siv tau txuas mus rau lawv tus account. Thiab peb txhua tus tau siv los kov me ntsis "yuav" lossis "subscribe" khawm hauv apps thiab App Store.
Patreon yuav siv li ntawm 5% thiab 12% ntawm tus tsim cov nyiaj tau los, thiab Tus Tswv Cuab them 4.9% lossis 10%, nyob ntawm koj txoj kev npaj.
Piv rau qhov ntawd, Apple qhov kev txiav 30% (poob rau 15% tom qab ib xyoos, nyob rau hauv txoj kab nrog nws lwm cov phiaj xwm kev tso npe) zoo li siab, tab sis rau podcaster, 70% ntawm qee yam yog ntau tshaj 90-100. % ntawm tsis muaj dab tsi.
Cov neeg siv khoom sib raug zoo
Qhov kev poob qis tshaj plaws ntawm App Store yog cov neeg muag khoom tsis paub dab tsi txog cov neeg yuav khoom. Yog tias koj siv Patreon, koj tuaj yeem xa koj cov neeg mloog ncaj qha. Yog tias koj tswj hwm koj tus kheej cov phiaj xwm kev tso npe, koj tau txais email chaw nyob rau txhua tus neeg siv npe.
Rau cov neeg tsim indie, qhov kev sib cuag no tseem ceeb heev. Apple's podcast analytics muab rau koj txhua yam ntawm cov ntaub ntawv hais txog cov neeg siv npe, tab sis nws zoo nkaus li tias cov ntsiab lus ntawm cov neeg mloog tau raug kaw ib yam li ib txwm muaj.
"Cov neeg siv khoom tseem tsis tau pom muaj kev txaus siab rau kev them nyiaj rau podcasts," Adam Corey, tus tsim ntawm Podable podcast muag platform, hais rau Lifewire ntawm email.
"Xwb, lawv tau qhib ntau dua rau cov platforms uas txhawb nqa lawv cov ntsiab lus nyiam, xws li Patreon. Cov qauv txhawb nqa ncaj qha no tso cai rau cov neeg tsim cov ntsiab lus tshiab los koom nrog thiab muab nqi zog rau lawv cov neeg tuaj saib, xws li caw mus nyob. Cov xwm txheej, ntawv xov xwm, thiab cov rooj sab laj ntiag tug."
Lwm qhov tsis zoo rau ob tus neeg mloog thiab cov podcasters yog tias txhua qhov no tshwm sim hauv Apple's Podcasts app. Qhov ntawd yog qhov txiaj ntsig tseem ceeb rau Apple, tab sis cov xov xwm tsis zoo yog tias koj xav mloog siv lwm tus podcast player lossis hauv cov khoom siv hauv Android.
Raws li tau hais, podcasters tuaj yeem yob lawv tus kheej cov npe tau yooj yim. Qhov nyuaj yog khaws cov neeg them nyiaj.
"Kuv tau siv Patreon txij li xyoo 2015 thiab tsis muaj hmoo ntau," Lauritsen hais. "Nws siv sijhawm ib ntus kom nws ntes tau, thiab kuv cov neeg tuaj saib tsis zoo li qhov xav tau los pab txhawb nqa. Nws nyuaj rau kev qhia tus nqi."
Cov lus nug nug
Txawm hais tias Eddie Cue txhais li cas hauv Apple cov ntawv tshaj tawm, Apple tsis tau tsim cov podcasts. Tab sis nws tuav cov npe qhib ntawm podcasts, uas yog siv dawb rau lwm tus tsim tawm podcast app.
Nrog rau kev txav mus rau qhov xauv nkag, kev tso npe raws li podcasts, qee qhov kev txhawj xeeb tias Apple yuav kaw lossis hobble cov peev txheej tseem ceeb no. Tab sis twb muaj tsawg kawg yog ib qho kev xaiv, nrhiav tau los ntawm qhov tseeb inventor ntawm podcasting, ex MTV VJ Adas Curry.
"Ib qho nthuav tseeb uas cov pej xeem tsis paub txog (tsis tau) yog ib txoj haujlwm tshiab hu ua Podcast Index txhawb nqa los ntawm Adas Curry (tus tsim tawm ntawm podcasting!), " Alberto Betella, co-founder ntawm podcasting service RSS. com, hais rau Lifewire ntawm email.
"Txoj haujlwm no nyuam qhuav qhia txog tus qauv tshiab los tso cai micropayments rau txhua qhov podcasts."
Podcast Index twb muaj ntau dua 3 lab podcasts hauv nws qhov ntsuas thiab tau txais kev txhawb nqa los ntawm cov npe tsim nyog ntawm podcast apps. Yog tias Apple txiav tawm kev nkag mus rau nws cov npe, ces Curry qhov kev pabcuam tau muab tso rau hauv.
Ib yam uas paub tseeb yog tias podcasting kub tam sim no, thiab nws hloov pauv sai. Them subscriptions yog qhov tseem ceeb los ua kom indie podcasts muaj kev ruaj ntseg, thiab Apple yog qhov tshwj xeeb hauv kev ua kom qhov no yooj yim thiab siv tau. Podcasters yuav tau txiav txim siab seb qhov xauv nkag puas tsim nyog.
