Key Takeaways
- Apple tam sim no thawb nws App Taug Kev Pom Kev Pom Zoo raws li iOS 14.5 qhov kev tso tawm tuaj ze dua.
- Lub ATT lub moj khaum yuav hloov pauv li cas apps sau cov ntaub ntawv tus neeg siv.
- Cov kws tshaj lij hais tias cov kev hloov pauv no pab qhia txog qhov tseem ceeb ntawm kev tiv thaiv koj cov ntaub ntawv online: paub txog dab tsi ntawm ceg txheem ntseeg.
Cov kws tshaj lij hais tias Apple's App Tracking Transparency lub moj khaum tshiab tsis yog tsim los txwv cov neeg tshaj tawm los ntawm kev taug qab koj; nws tsuas yog hloov pauv kev taug qab ua haujlwm li cas.
Apple tau txais ntau qhov kev sib tw ua tsaug rau ntau qhov kev thawb kom zoo dua rau cov neeg siv kev ceev ntiag tug dhau ob peb qhov kev rov ua dua tshiab ntawm iOS. Ib qho ntawm cov kev hloov pauv tseem ceeb tshaj plaws uas lub tuam txhab tau tsim kho yog qhov kev qhia tag nrho ntawm nws cov App Tracking Transparency (ATT) lub moj khaum.
Thaum ATT qhov system tso cai rau koj xaiv tawm ntawm kev cia cov neeg tsim tawm app taug qab koj hla ntau lub apps, cov kws tshaj lij hais tias nws tsis yog qhov kawg rau kev taug qab ntawm iOS. Hloov chaw, Apple tab tom hloov li cas cov neeg tshaj tawm taug qab koj thaum tseem tiv thaiv koj cov ntaub ntawv ntiag tug.
"Tus tshiab App Tracking Transparency nta hauv iOS 14.5 xav tau cov apps kom tau txais kev tso cai ua ntej taug qab cov neeg siv hla lwm cov apps thiab cov vev xaib siv tus lej IDFA," Ray Walsh, tus kws tshaj lij ntiag tug ntawm ProPrivacy, piav qhia hauv email.
"Qhov no ua rau muaj kev nce qib ntawm kev ceev ntiag tug rau cov neeg siv, thiab muaj peev xwm xaiv tawm ntawm [tus neeg] taug qab txij li lub sijhawm lawv nruab ib lub app."
Tsis Tau Tuag Ntawm Kev Tshaj Tawm Hauv Xov Tooj
Yog tias qhov kev xav ntawm cov neeg tshaj tawm taug qab koj qhov kev txav mus los ntawm ntau lub apps muaj kev txhawj xeeb, ces ATT lub hauv paus tuaj yeem yog cov lus teb rau cov kev txhawj xeeb.
ATT xav kom txhua tus tsim tawm app kom tau txais kev tso cai meej los ntawm cov neeg siv thawj zaug lawv tso ib qho app uas xav taug qab lawv. Yog tias koj xaiv tso cai taug qab, cov neeg tshaj tawm yuav pom cov ntaub ntawv ncaj qha ntsig txog txoj kev koj siv lwm cov apps. Yog tias koj xaiv xaiv tawm ntawm kev taug qab, cov tuam txhab tseem tuaj yeem taug qab koj, tab sis tsuas yog muaj cov ntaub ntawv dav dav.
Qhov txiaj ntsig zoo tshaj plaws ntawm 'Transparency' feature tsuas yog qhia cov neeg siv khoom txog txoj hauv kev uas cov ntawv thov tau ua lag luam cov ntaub ntawv tus kheej.
"Apple tau tsim lwm txoj hauv kev tiv thaiv kev ceev ntiag tug uas tso cai rau cov tsim tawm app taug qab qhov zaus ntawm kev teeb tsa app tom qab raug tshaj tawm rau cov app ntawd siv nws SKAdNetwork," Walsh hais rau peb.
The SKAdNetwork Walsh tau hais tias yog daim ntawv thov programming interface (API) uas tso cai rau cov neeg tshaj tawm pom cov ntaub ntawv hloov pauv yam tsis tau nthuav tawm cov neeg siv qib lossis cov ntaub ntawv tshwj xeeb. Nws ntsuas tus naj npawb ntawm cov nias thiab cov kev xav los ntawm kev tshaj tawm rau cov ntawv thov no, thiab muab cov neeg tshaj tawm cov ntsiab lus dav dav ntawm qhov kev ua tiav cov phiaj xwm no.
Apple pib qhia nws hauv 2018, tab sis lub kaw lus yeej tsis tau txais kev pom zoo. Tam sim no hais tias Apple tab tom thawb lub ATT lub hauv paus, ntau tus neeg tsim khoom yuav pom lawv tus kheej tso siab rau SKAdNetwork kom ua raws li kev txheeb xyuas ib puag ncig lawv cov ntawv thov.
Qhov tag nrho ntawm qhov no cuam tshuam li cas rau kev tshaj tawm xov tooj ntawm tes tseem tsis paub meej, tab sis tsis muaj qhov txo qis qhov txiaj ntsig qhov kev txav no tuaj yeem ua rau cov neeg siv ntiag tug ntawm Apple cov khoom siv.
Surface-Level Changes
Txawm hais tias feem ntau ntawm qhov kev hloov pauv tom qab ntawm qhov kev tshaj tawm kev tshaj tawm kev ntsuas yuav tsis tas yuav yog pem hauv ntej thiab nruab nrab rau cov neeg siv, nws yog ib qho tseem ceeb kom nkag siab tag nrho ntawm qhov ATT lub moj khaum coj mus rau lub rooj. Nyob rau sab saum toj ntawm cov kev hloov pauv no, ATT kuj qhia txog "cov ntawv qhia zaub mov" rau cov ntawv thov.
"Apple tam sim no xav kom txhua tus tsim tawm app muab 'daim ntawv qhia zaub mov' uas muab cov ntaub ntawv rau cov neeg siv txog nws txoj kev ceev ntiag tug, suav nrog cov ntaub ntawv kev coj ua ntawm lwm tus neeg koom tes uas lawv cov cai lawv koom ua ke rau hauv app," Walsh piav qhia.
Cov neeg siv twb tuaj yeem pom cov ntawv sau no ntawm ntau daim ntawv thov hauv App Store, thiab cov no yuav txuas ntxiv yog ib feem tseem ceeb ntawm Apple qhov kev hloov ceev ntiag tug tshiab. Lawv piav qhia txog ntau hom ntaub ntawv siv los taug qab koj, nrog rau cov ntaub ntawv uas lub app tuaj yeem sau thiab txuas rau koj tus kheej.
Nws yog ib feem tseem ceeb ntawm kev xaiv tawm, raws li kev paub tseeb tias lub app tuaj yeem taug qab tuaj yeem pab koj txiav txim siab seb puas ntseeg nws.
Apple qhov kev hloov pauv tsis pub lwm tus paub thiab kev thawb ntawm ATT tuaj yeem cuam tshuam me ntsis thaum nws los txog li cas cov tshaj tawm xov tooj ntawm tes taug qab koj thiab lawv cov phiaj xwm kev ua tiav. Txawm li cas los xij, Rob Shavell, tus thawj coj thiab tus tsim ntawm DeleteMe, lub tuam txhab tsom mus rau kev ceev ntiag tug, hais tias qee tus neeg tshaj tawm twb tab tom nrhiav txoj hauv kev nyob ib puag ncig cov cai tshiab, thiab kev tiv thaiv cov ntaub ntawv yuav cuam tshuam rau kev kawm.
"Qhov txiaj ntsig zoo tshaj plaws ntawm 'Transparency' feature yuav tsuas yog qhia cov neeg siv khoom txog txoj hauv kev uas cov ntawv thov ua lag luam cov ntaub ntawv tus kheej. Cov qib tiag tiag ntawm kev ceev ntiag tug yuav tsis zoo li tau cog lus tseg," Shavell hais rau Lifewire hauv email.
