Key Takeaways
- Qee ntawm Netflix cov yeeb yam yav tom ntej yuav raug tso tawm rau lub sijhawm txhua lub limtiam es tsis yog tag nrho ib zaug.
- Cov kws tshaj lij hais tias ntau dhau ntawm cov ntsiab lus thiab cov kev pabcuam thiab qhov xav tau rau lub platform kom cov neeg siv khoom tau hloov pauv peb tus cwj pwm saib.
- Binge-saib tseem tuav qhov chaw hauv ntiaj teb streaming thiab yuav tsis ploj mus sai sai.
Netflix tau tshaj tawm ntau dua ntawm nws cov yeeb yam thawj zaug ntawm lub sijhawm saib txhua lub limtiam, thiab cov kws tshaj lij hais tias nws yog lub cim ntawm lub sijhawm.
Peb feem coob tau saib tag nrho ib hnub nkaus xwb, xav tsis thoob tias lub sijhawm mus qhov twg. Nyob rau sab ntxeev, peb kuj tau cia siab tias peb cov yeeb yaj kiab TV nyiam tshaj tawm rau ntawm nws lub sijhawm teem sijhawm hmo ntuj. Binge-saib thiab saib cov yeeb yaj kiab txhua lub limtiam thaum lawv tawm mus tas li yog ob txoj hauv kev sib txawv uas peb haus peb cov yeeb yam hnub no.
"Peb txhua tus muaj tus cwj pwm saib sib txawv, thiab tsis muaj cov lus teb raug lossis tsis yog, tab sis kuv kuj xav tias peb txhua tus neeg coob dua li peb tau ua," Dan Rayburn, tus kws tshuaj ntsuam ntawm lub tuam txhab tshawb fawb Frost & Sullivan, hais rau Lifewire hauv xov tooj. "Tam sim no muaj ntau cov ntsiab lus ntau dhau, txawm tias koj tau sau npe txhua yam koj xav saib, koj yuav tsis pom nws tag nrho."
Nyob zoo os?
Thaum Netflix qhov kev pabcuam streaming tau tshwm sim hauv xyoo 2007, cov neeg siv khoom nyiam qhov tseeb lawv tuaj yeem saib lawv cov yeeb yam nyiam 'lub caij nyoog tag nrho hauv ib qho zaum. Tam sim no, qhov kev pabcuam streaming tau pib siv ntau dua ib zaug hauv ib lub limtiam qhia hauv hom kab ntawv tsis tu ncua.
Cov yeeb yaj kiab tshiab tshaj tawm yuav raug tso tawm hauv ib lub lim tiam suav nrog Lub Vajvoog thiab Kub Kub Ua Haujlwm, tab sis lwm yam Netflix qhia zoo li The Great British Baking Show thiab Rhythm + Flow kuj tau tso tawm txoj kev no.
Netflix hais tias nws yog "kev sim nrog cov ntawv tso tawm [ntawm qhov kev sib tw tshiab txhua lub limtiam] yog li koj muaj sijhawm los faib thiab ua zaub mov rau txhua kauj ruam ntawm kev sib tw thaum nws nthuav tawm."
Peb txhua tus nyias muaj nyias tus cwj pwm saib, thiab tsis muaj lus teb yog lossis tsis yog, tab sis kuv kuj xav tias peb txhua tus neeg coob dua li peb tau ua.
Tab sis Netflix tsis yog tib lub streaming platform txav deb ntawm qhov kev sib tw saib binge. Disney+ tau tso tawm ntu ntawm The Mandalorian thiab WandaVision txhua lub lim tiam es tsis yog txhua lub sijhawm, thiab Apple TV + tau ua tib yam nrog The Morning Show.
Thaum nws los txog rau nws, cov kws tshaj lij hais tias lub platform loj yog vim li cas thiaj li hloov mus deb ntawm binging yog kom cov neeg siv khoom.
"Kuv tus kheej xav tias [kev tuav pov hwm] yog ib feem ntawm vim li cas cov tuam txhab ua nws," Rayburn tau hais. "Rau cov koob nrov nrov, koj tuaj yeem binge-saib nws tag nrho, tom qab ntawd tshem tawm lub platform."
Qee qhov zoo rau kev tshaj tawm txhua lub limtiam rau cov kev pabcuam streaming suav nrog kev txaus siab hauv kev ua yeeb yam (los ntawm ua rau koj dai nrog kev xav tsis thoob), nrog rau kev sib tham hauv zej zog ntau dua (xws li nyob-tweeting).
"Kev cia siab tias tos rau lub lim tiam tom ntej no tseem muaj qhov zoo nkauj ntawm nws tus kheej," Michelle Davies, tus tsim thiab tus thawj tswj hwm ntawm Qhov Zoo Tshaj Plaws Qhia Txog Lub Neej thiab tus kws qhia lub neej, hais rau Lifewire hauv kev xam phaj email.
"Piv txwv li, piv txwv li, cov suab nrov uas nyob ib puag ncig Game of Thrones ntu tom ntej. Qhov kev sib koom siab zoo siab uas los ntawm kev tos rau dab tsi tom ntej ua rau saib cov yeeb yaj kiab ntawd muaj kev paub ntau dua."
Dab tsi txog Binge-Saib?
Tseem, qee tus neeg nyiam saib binge-saib, thiab txawm tias romanticize ua tiav tag nrho cov yeeb yaj kiab hauv ib qho zaum.
"Qee lub TV yeeb yaj kiab tsuas yog tsim kom muaj txiaj ntsig zoo los ua binge saib tsim nyog, cliffhangers thiab tag nrho," Davies hais."Kev txaus siab ntawm kev saib xyuas peb cov cim tsis tu ncua dhau los ntawm lawv qhov kev tawm tsam tsis tseeb yog qhov kev xav zoo uas nyuaj rau kev tawm tsam."
Tseem muaj kev nkag siab ntawm kev ua tiav hauv kev ua tiav tag nrho ntawm Tiger King lossis Bridgerton hauv ib qho zaum uas tso tawm txhua lub lim tiam tsuas yog tsis muab. Kev tshawb fawb los ntawm Statista pom tias ntau dua 50% ntawm cov neeg laus hnub nyoog 45 xyoos thiab qis dua tau tshaj tawm saib tag nrho cov ntu ntawm cov kev pabcuam streaming ib zaug, tsuas yog nyob ib ncig ntawm 10% ntawm cov neeg laus hauv lub hnub nyoog no saib ntu ib zaug raws li lawv. tau tso tawm txhua lub lim tiam.
Tab sis nyob rau hauv qhov siab ntawm kev sib tw ntawm cov kev pabcuam streaming kom tau txais koj cov kev xav thiab kev tso npe, Rayburn hais tias cov platforms yuav tsum sib xyaw nrog lawv cov kev xaiv, txawm tias qhov ntawd ntxiv kev tshaj tawm txhua lub limtiam, cov kis las nyob, lossis cov ntsiab lus qub.
Txhua yam, kev saib binge tsis mus qhov twg, tab sis tej zaum koj yuav raug yuam kom tos ib lub lim tiam rau qee qhov kev tshaj tawm tshiab ntawm streaming platforms.
