Key Takeaways
- Instagram tab tom pib Chav Nyob, hloov tshiab rau nws qhov kev pabcuam video nyob.
- Txog li plaub tus neeg siv tuaj yeem koom nrog ib chav thiab koom nrog cov rooj sib tham, vaj huam sib luag, thiab ntau dua.
- Thaum nws muaj cov yam ntxwv zoo sib xws rau cov apps xws li Clubhouse, Chav Nyob yog ntau dua li kev sim ntawm kev sib tw nrog lwm cov apps, cov kws tshaj lij hais.
Instagram's Live Rooms tsis yog tsuas yog rub tawm ntawm Clubhouse, cov kws tshaj lij piav qhia, nws yuav pab txhawb kev sib koom tes mus rau qib tshiab.
Instagram tshaj tawm Chav Nyob ua ntej lub lim tiam no, ntxiv lub peev xwm coj mus txog plaub tus neeg ntawm cov kwj video nyob. Txij li thaum tshaj tawm, cov yeeb yam tau kos ntau qhov sib piv rau Clubhouse, ib qho tshwj xeeb audio podcast app uas muaj cov kev pabcuam zoo sib xws. Txawm hais tias nyob hauv tib qhov chaw, cov kws tshaj lij hais tias Instagram Live yog ntau dua li kev sim pheej yig ntawm kev rov ua tiav ntawm lwm cov apps.
"Qhov kev hloov tshiab no yog qhov zoo heev hauv kev nkag siab tias nws sib txuas lub zog loj ntawm Instagram cov neeg tuaj saib, nrog rau kev thov ntawm cov yeeb yaj kiab nyob," Thibaud Clément, co-founder thiab CEO ntawm Loomly, hais rau Lifewive ntawm email.
"Yog tias peb saib Clubhouse, nws nthuav tawm yuav luag 'suab podcast ntawm steroids' kev paub; Kuv saib qhov hloov tshiab tshiab rau Instagram Live raws li kev xav zoo sib xws rau cov yeeb yaj kiab podcasts."
Kev vam meej
Thawj pib xyoo 2016, Instagram Live tau muab sijhawm rau cov neeg siv los mus nyob rau lawv cov thwjtim tau ntau xyoo. Txawm li cas los xij, zoo li ntau lwm daim ntawv thov hu xov tooj-Zoom, Google Hangouts, thiab lwm yam.-Instagram Live tau pom muaj kev txhawb nqa loj hauv kev ua si raws li COVID-19 kev kaw haujlwm tau hnav.
Qhov no tseem yuav muab sijhawm rau cov neeg siv los nrhiav thiab haus cov ntsiab lus niche nyob, ntawm qhov ntsuas, uas tsis tau muaj dua.
Lub Plaub Hlis 2020, Kev Lag Luam Insider tau tshaj tawm tias kev siv Instagram Live tau dhia ntau dua 70% nyob rau lub Peb Hlis, thaum kev kaw cia thoob ntiaj teb thawj zaug pib tshwm sim.
Ntau tus tau tig mus rau qhov kev pabcuam raws li txoj hauv kev kom dim ntawm kev nyob ib leeg thiab kev sib cais uas qhov kev kaw cia tau coj mus. Nws tso cai rau cov neeg siv txuas nrog lwm tus, thiab tsis ntev peb tau pib pom ntau yam kev ua yeeb yam sib txawv tshwm sim thoob plaws Instagram.
Raws li cov kev kaw cia tau txuas ntxiv mus, thiab cov txheej txheem kev sib raug zoo tau hais kom tsis txhob muaj kev sib sau ua ke loj, lub cev, Live tau txuas ntxiv muab txoj hauv kev rau ntau tus neeg siv los cuam tshuam nrog ib leeg.
"Nws zoo li lub xov tooj cua qhia lossis podcast," Elena Duque, tus kws qhia kev sib raug zoo thiab tus neeg cuam tshuam, tau hais hauv email.
Ntau dua kev sib tw
Txhua lub sijhawm ib qho tseem ceeb hauv kev tshaj xov xwm app ua qhov hloov tshiab zoo li no, peb pom ntau tus neeg siv hais txog qhov nws xav li cas zoo ib yam li lwm daim ntawv thov, lossis nws tsis yog qhov uas lawv xav tau. Txawm hais tias nws tsis yog qhov txawv txav rau cov tuam txhab xws li Instagram, Facebook, lossis Twitter kom luam tawm cov tswv yim nrov los ntawm lwm cov kev tshaj xov xwm thiab muab lawv tus kheej tig rau lawv, qhov ntawd tsis yog ib qho kev tsav tsheb tom qab hloov tshiab.
Nws yooj yim los ua qhov sib piv ntawm Clubhouse thiab Instagram Live Rooms, tab sis Chav Nyob yog ib yam uas tau muaj nyob rau ntawm Instagram tus tsim cov npe thoob dej yug ntses txij li lub xyoo dhau los, raws li Brian Kofi Hollingsworth, tus kws pab tswv yim hom lag luam uas tshwj xeeb. hauv social media.
Hollingsworth xa tawm Tweet rau Lub Peb Hlis 2, hais tias, "Lawv tau [Instagram] tau hloov kho dua tshiab nyob txij li xyoo tas los no." Nws tseem tau sau tseg tias Instagram tau sim cov yam ntxwv no hauv Is Nrias teb txij li xyoo 2020.
Clubhouse tau pib thaum lub Plaub Hlis 2020, thiab thaum nws pom qee qhov kev vam meej thaum ntxov, nws tsis yog txog thaum lub npe loj xws li Elon Musk tau coj mus rau lub platform tshaj tawm xyoo no uas nws tau pib pom kev loj hlob uas tau ua rau nws. xws li daim ntawv thov sib piv.
Scaling Upward
Raws li Instagram, nws tus kheej, Chav Nyob yog qhov hloov tshiab rau qhov tshwj xeeb uas ntau tus twb tau siv. Nws yog ib lo lus teb rau lub zej zog qhov kev thov, thiab ib qho uas ntau tus neeg zoo siab siv.
Thaum nws muaj peev xwm tag nrho cov Chav Nyob tau raug thawb los ntawm Clubhouse txoj kev vam meej-kev sim txhawm rau txhawm rau cov neeg tuaj saib-nws kuj tsis yog qhov tshwj xeeb uas tau tshwm sim tsis pom qhov twg.
"Peb tab tom pom kev tshaj xov xwm nthuav tawm ntau yam ntawm peb lub neej; piv txwv li, nws tau dhau los ua lub khw ntawm xyoo pua 21st los ntawm kev lag luam kev lag luam," Clément hais rau peb. "Qhov no tseem yuav muab sijhawm rau cov neeg siv los nrhiav thiab haus cov ntsiab lus niche nyob, ntawm qhov ntsuas, uas tsis tau muaj dua."
