Key Takeaways
- TikTok qhov kev cog lus tshiab nrog Universal Music Group yuav muab rau cov neeg siv nkag mus rau ntau cov nkauj yam tsis tas yuav txhawj txog cov ntawv ceeb toom kev cai lij choj.
- TikTok tam sim no muaj kev pom zoo nrog peb lub suab nkauj loj.
- Cov kws tshaj lij hais tias qhov no yog qhov zoo rau cov neeg siv, muab ob qho tib si TikTokers thiab cov kws ua yeeb yam xaiv ntau dua.
Tau koj lub xov tooj thiab npaj txhij tawm mus rau ntau lub suab nkauj uas koj nyiam, ua tsaug rau qhov kev cog lus tshiab ntawm TikTok thiab Universal Music Group.
TikTok tau nthuav dav cov suab paj nruag muaj rau nws cov neeg siv raws li daim ntawv cog lus no, uas lub social media app hais tias yuav pab cov neeg tsim cov ntsiab lus siv cov suab paj nruag muaj ntawv tso cai, thiab tuaj yeem ua rau ntau "kev sim siab, kev tsim kho tshiab, thiab kev sib koom tes" hauv yav tom ntej. Nws yog qhov ntse txav rau TikTok thiab UMG, txawm hais tias cov kws tshaj lij hais tias cov neeg tsim cov ntsiab lus yog tus yeej tiag tiag.
"Qhov no yog qhov zoo rau cov neeg siv TikTok," Adam Chase, tus thawj tswj hwm ntawm Music Minds, hais rau Lifewire hauv email. "Qhov kev cog lus no yuav tso cai rau cov neeg siv siv UMG nkauj yam tsis muaj kev txwv. Yav dhau los, muaj lub kaus mom nyuaj rau ntev npaum li cas koj tuaj yeem siv tau [cov suab paj nruag muaj cai], thiab koj tseem tuaj yeem daig nrog daim ntawv ceeb toom kev cai txawm tias nyob hauv lub sijhawm txwv."
Daim Ntawv Sau Npe
Yog vim li cas kev pom zoo li no tshwm sim yog vim muaj kev cuam tshuam ntau npaum li cas cov video sib koom app muaj rau kev lag luam suab paj nruag.
Lub Rau Hli 2019, Lub Ringer tau tham nrog Sueco Tus Menyuam, tus neeg rapper uas tau siv sijhawm ntau xyoo los sim tawm tsam thiab kis mus kom nws thiaj li hloov tau nws txoj kev hlub rau suab paj nruag thiab hip-hop mus ua haujlwm. Tsuas yog ob lub hlis dhau los, Sueco lub neej tau hloov mus ib txhis thaum nws pom sai npaum li cas rapper Lil Nas X tau dhia mus rau saum cov kab kos nrog nws zaj nkauj "Old Town Road," uas pom cov neeg tuaj saib hauv app los ntawm ntau yam kev sib tw thiab seev cev los ntawm TikTokers nrov..
Raws li The Ringer, lub sijhawm no yog lub teeb lub teeb tawm, thiab Sueco tau hu rau tus phooj ywg-uas thaum lub sijhawm muaj ntau pua txhiab tus followers ntawm TikTok-thov kom nws suav nrog nws zaj nkauj "Fast" hauv ib qho ntawm nws cov yeeb yaj kiab. Qhov tshwm sim yog ntau dua 3.2 lab TikTok cov yeeb yaj kiab uas muaj cov nkauj, thiab ntau dua 16 lab plays ntawm nkauj ntawm Spotify.
Sueco tsis yog tib tus kws kos duab uas tau pom kev ua tiav ua tsaug rau qhov sib koom ua ke ntawm TikTok cov yeeb yaj kiab. Lwm tus nyiam Benee kuj tau pom lawv cov nkauj tawg, nrog "Supalonely" tau nthuav tawm hauv cov yeeb yaj kiab los ntawm TikTokers nrov zoo li Charli D'Amelio. Los ntawm qhov ntawd, txhua yam txuas ntxiv mus rau saum huab cua, thiab zaj nkauj xaus 2020 raws li No. 88 ntawm Billboard's Kub 100.
TikTok muaj ntau dua 689 lab tus neeg siv txhua hli thoob ntiaj teb, raws li DataReportal. Pom qhov ua tiav ntawm cov neeg ua yeeb yam no tau thawb mus tom ntej los ntawm lub platform thiab nws cov neeg tsim cov ntsiab lus yog vim li cas cov kev sib cog lus no tseem ceeb heev.
Smart Moves
TikTok tau tsim txoj haujlwm tshwj xeeb, nrog nws cov neeg tuaj saib coob tuaj yeem nrov suab paj nruag sai. Lub social media app raws li kev sib koom ua yeeb yaj kiab luv luv kuj tau kos npe rau kev pom zoo nrog Sony Music Kev Lom Zem thaum lub Kaum Ib Hlis 2020, txhais tau tias qhov kev cog lus no nrog UMG tsuas yog qhov tseeb qhia txog qhov tseem ceeb TikTok tau dhau los ua kev lag luam suab paj nruag.
TikTok qhov kev pom zoo nrog cov ntawv sau no yuav pab cov neeg tsim cov ntsiab lus zam qhov tsis zoo uas tau tshwm sim rau lwm tus ntawm cov vev xaib xws li YouTube thiab Twitch, qhov twg cov neeg siv tom kawg tau raug ntaus los ntawm cov ntawv ceeb toom txwv tsis pub dhau xyoo clips.
Qhov no yog qhov zoo rau cov neeg siv TikTok. Qhov kev cog lus no yuav cia cov neeg siv siv UMG nkauj yam tsis muaj kev txwv.
"Kuv xav tias tag nrho cov chaw no mus dhau ib theem uas lawv tuaj yeem tshem tawm ntau dua li lawv cov thawj coj," Sekou Campbell, tus khub hauv Philadelphia chaw ua haujlwm ntawm Culhane Meadows, tus kws lij choj, hais rau Lifewire hauv ib qho email."Tab sis thaum kawg, thaum cov tswv lag luam loj tau sau tseg, lawv feem ntau tuaj nrog cov qauv zoo sib xws los xyuas kom cov neeg tuav cai tau txais txiaj ntsig zoo thiab muaj kev tswj hwm lawv txoj haujlwm."
Nyob rau hauv TikTok cov ntaub ntawv, txawm li cas los xij, lub coipany tau ua ntej ntawm qhov teeb meem thiab ua haujlwm kom ntseeg tau nws cov neeg siv-thiab cov kws ua yeeb yam uas nws siv suab paj nruag-tau muab txhua yam lawv xav tau kom ua tiav.
