Key Takeaways
- COVID muaj qhov zoo thiab qhov tsis zoo rau cov tsim software.
- Cov xov xwm tsis muaj kev sib kis loj tshaj plaws rau cov neeg tsim tawm Mac hauv 2020 yog Apple's App Store Small Business Program.
- 46% ntawm kev soj ntsuam Mac cov neeg tsim khoom tau hais tias lawv tsis muaj kev cuam tshuam rau lawv txoj kev lag luam los ntawm COVID-19.
2020 tsis tau kho txhua tus tib yam, thiab cov tsim software, tshwj xeeb tshaj yog cov tsim tawm indie, tau muaj lub xyoo zoo dua li ntau. Nws tsis yog txhua yam xov xwm zoo, tab sis 2021 tshwj xeeb tshaj yog zoo li tab tom nrhiav.
Txhua xyoo, software tsev MacPaw ua qhov kev tshawb fawb tsim tawm. MacPaw yog tom qab kev tso npe-raws li Setapp, lwm txoj hauv kev rau Mac App Store. Qhov no muab MacPaw raws li Ukraine ib qho kev pom tshwj xeeb rau hauv lub ntiaj teb ntawm cov neeg tsim tawm app.
"Ib qho ntawm cov kev hloov pauv loj tshaj plaws rau cov neeg tsim khoom yog txhawm rau ua kom cov app xa mus rau lub khw kom tau raws li qhov qab los noj mov rau cov apps," Oleksandr Kosovan, CEO thiab tus tsim ntawm MacPaw, hais rau Lifewire ntawm email, "uas tau ua ib nrab tsav. los ntawm kev hloov mus rau kev ua haujlwm nyob deb."
The App Store Small Business Program
Rau cov neeg tsim kho software, 2020 tau tswj hwm los ntawm ob yam. Ib qho yog COVID-19, tau kawg. Lwm qhov yog Apple's App Store Small Business Program, uas ib nrab txiav tawm uas Apple siv los ntawm cov tsim app, tsuav lawv khwv tau tsawg dua $ 1 lab toj ib xyoo.
Rau txawm tias pab pawg software me me, $ 1 lab ib xyoos tsis yog ntau, tab sis rau cov neeg tsim tawm indie ib leeg nws yog qhov loj. Raws li MacPaw qhov kev tshawb fawb, 68% ntawm Mac app developers ua haujlwm ib leeg, thaum 22% ua haujlwm hauv pab pawg me (2-5 tus neeg).
"Rau tus tsim tawm indie, Apple Txoj Haujlwm Kev Lag Luam Me yog xov xwm zoo heev," Sergey Krivoblotsky, tus tsim tawm macOS thiab tus tsim ntawm NSBeep, hais rau Lifewire ntawm email. "Cov neeg tsim khoom uas khwv tau tsawg dua $ 1 lab ib xyoos los ntawm kev muag khoom hauv App Store tau txais txiaj ntsig txo qis ntawm 30-15 feem pua."
Ntawm cov neeg tsim khoom tshawb fawb, "90% tau pom zoo los yog pom zoo rau qhov kev hloov pauv no," hais tias daim ntawv ntsuam xyuas. Qee tus neeg tsim tawm tso dag tias tam sim no lawv tuaj yeem tsim Mac App Store version ntawm lawv cov app, tam sim no lawv tuaj yeem khwv tau nyiaj nyob ntawd. Qee 50% ntawm cov neeg teb tau npaj yuav thov rau Apple txoj haujlwm xyoo no.
COVID-19 in 2020
Apple's App Store Small Business Program yuav tsis qhia txog nws cov teebmeem hauv 2021, yog li kev sib kis tau yog qhov loj tshaj plaws rau xyoo tas los. Kev kaw cia tau hloov pauv ob qho tib si rau cov neeg tsim khoom thiab lawv cov neeg siv khoom.
Hauv cov ntsiab lus lag luam, txawm li cas los xij, cov teebmeem tau sib xyaw. 55% ntawm cov neeg tsim khoom hais tias lawv tsis muaj kev cuam tshuam rau lawv cov lag luam. Ntawm cov neeg uas tau ntsib kev cuam tshuam, cov txiaj ntsig tau sib npaug sib xyaw, 29% tsis zoo thiab 24% zoo.
Rau cov neeg tsim khoom ywj pheej, kev ua haujlwm hauv tsev yog kev lag luam li niaj zaus. Tab sis rau lawv cov neeg siv khoom, tam sim ntawd siv lawv lub khoos phis tawj, thiab tau teeb tsa ua haujlwm, txhais tau tias muaj txiaj ntsig zoo rau kev lag luam. Raws li kev tshawb fawb, ib qho ntawm qhov zoo tshaj plaws ntawm kev sib kis kis thoob qhov txhia chaw yog qhov nce ntawm cov neeg tuaj xyuas lub vev xaib, thiab nce ntawm cov neeg siv.
Ib qho kev hloov pauv loj tshaj plaws rau cov neeg tsim khoom yog txhawm rau ua kom lub app xa mus rau lub khw kom tau raws li qhov qab los noj mov rau cov apps.
"Raws li nws tau nce cov neeg ua haujlwm hauv tsev thiab siv lawv lub khoos phis tawj, Kuv tau pom qhov kev thov nce ntxiv rau cov apps," tus tsim software Charlie Monroe hais rau Lifewire ntawm email.
"Kuv sim ntau yam nrog kuv cov khoom, thiab kuv coj tag nrho cov nyiaj tau los ntawm kuv daim ntawv thov rov qab rau hauv kev txhim kho (zoo li ntau tus neeg tsim khoom indie kuv paub): rau hauv kev tshaj tawm, kev tsim kho, thiab tsim," said Krivoblotsky.
"Yog li ntawd, tam sim no kuv yuav tuaj yeem siv nyiaj ntau ntxiv rau kev txhim kho kuv daim ntawv thov."
Nws zoo li cov neeg tsim tawm indie tau dim qhov phem tshaj plaws ntawm kev sib kis thoob ntiaj teb kev lag luam kev puas tsuaj, ib feem yog vim lawv ua haujlwm hauv tsev twb dhau los lawm, thiab ib nrab vim tias-raws li MacPaw qhov kev tshawb fawb-kev lag luam software tsis tau raug mob hnyav li, hais., tsev noj mov ua lag luam. Thiab nrog kev txhaj tshuaj thiab Apple's App Store Small Business Program hauv kev pom, 2021 tab tom saib zoo dua.
