Key Takeaways
- tus cwj pwm saib TV tau hloov pauv raws li kev tshaj tawm tawm thaum lub sijhawm COVID kaw.
- cov neeg saib TV tau ntse dua thiab muaj txiaj ntsig nyob rau lub sijhawm tom qab kis thoob qhov txhia chaw.
- Muaj lub tsev qiv ntawv zoo yog qhov tseem ceeb raws li cov ntsiab lus qub.
Tam koj cov yeeb yam uas koj nyiam tuaj tom ntej yog yav dhau los vim kev tshaj tawm nrov dua thiab cov neeg mloog hauv TV paub tseeb tias lawv xav saib ua ntej lawv zaum.
Cov kev pabcuam streaming tau pom 400% nce ntawm cov neeg siv khoom txij li Lub Peb Hlis 2020, raws li cov ntaub ntawv tau nthuav tawm thaum lub sijhawm ua haujlwm streaming kev sib tham ntawm qhov zoo tshaj plaws tuav 2021 Consumer Electronics Show. Tus kabmob kis tau nrawm nrawm rau kev tshaj tawm rau ntau tus, laus thiab hluas, raws li cov kev pabcuam xws li Starz thiab HBO Max hloov kho rau cov neeg siv khoom tshiab uas tau txais txiaj ntsig dua li yav dhau los. Qhov ntawd, lossis pheej hmoo raug tso tseg rau cov kev xaiv tshiab. Nrog rau tag nrho cov kev xaiv muaj rau cov neeg siv tam sim no, Sandeep Gupta, tus lwm thawj coj thiab tus thawj tswj hwm ntawm Amazon's Fire TV, vam tias yuav muab cov khoom lag luam yooj yim li sai tau.
"Nrog COVID, peb yuav tsum rov xav txog seb tib neeg siv lawv lub TV li cas," Gupta tau hais thaum lub sijhawm nthuav qhia hnub Tuesday.
Tus neeg saib dab tsi
Tam sim no tau tshaj tawm qhov kev siv Peloton app ntau ntxiv thaum lub sijhawm muaj kev sib kis, thiab kev yuav khoom thiab kev ua noj ua haus tau pom muaj teeb meem loj, ib yam nkaus. Gupta kuj pom qhov nce hauv cov kev kawm thiab xov xwm hauv zos rau Hluav Taws TV.
Nws qhov tseem ceeb coj mus rau qhov sib txawv ntawm cov neeg siv kwj piv nrog qhov lawv siv los saib TV.
Tib neeg niaj hnub no tsis txav mus los ntawm cov npe saib txhua yam ntxiv lawm, nws tau piav qhia. Lawv paub qhov lawv xav tau thiab yuav ua li cas thiaj tau.
"Cov neeg siv yeej xaiv qhov lawv xav tau thiab COVID tau ua kom qhov kev txiav txim siab sai sai," nws hais.
Ib qho tsom rau Hluav Taws TV tau ua cov khoom lag luam yooj yim li sai tau siv rau cov neeg siv khoom nruab nrab.
"Muaj ntau cov ntsiab lus qub tshiab, tab sis nws tsis yog qhov yooj yim nrhiav," nws hais.
Fire TV thawj zaug tau tsim rau 6 xyoo dhau los kom nrhiav tau cov ntsiab lus thiab streaming yooj yim li sai tau. Txawm hais tias nws tsis muaj nws tus kheej qhov kev pabcuam thawj zaug, Amazon qhov kev pabcuam muab rau koj ib qho chaw mus rau kwj Amazon Prime Video, Netflix, thiab tag nrho lwm cov streaming saum toj kawg nkaus apps.
"Peb tab tom nrhiav txoj hauv kev yooj yim tshaj plaws los mus thiab nrhiav qhov koj tab tom nrhiav," nws ntxiv.
TV saib yog ntse dua thiab koom nrog ntau dua li puas tau
Thaum lub sijhawm nthuav tawm, Stefanie Meyers, tus lwm thawj coj loj ntawm kev faib khoom ntawm Starz, tau hais tias cov kev pabcuam streaming tau kawm tias lawv yuav tsum ua haujlwm rau lawv cov neeg tuaj saib ntau zog thiab nyob rau theem tob dua li cov xov xwm ib txwm siv los.
Nws tau siv ua piv txwv hauv kev ua yeeb yam Lub Hwj Chim, uas nyuam qhuav ua tiav nws lub caij thib rau lub Ob Hlis dhau los thiab tam sim no muaj cov kab sib tw hu ua Power Book II: Dab, uas tau pib tshaj tawm thaum lub Cuaj Hli.
"Lub zog tau raug ntaus loj," Meyers tau hais. "Tam sim no peb muaj lub ntiaj teb nthuav dav nrog ntau qhov kev sib tw thiab peb txuas ntxiv ua haujlwm rau peb cov kiv cua thiab kiv cua rau xyoo tom ntej."
Nws hais tias kev cia siab yog los tsim kom muaj lub hwj chim cov neeg tuaj saib uas tau loj hlob txij li thaum nws thawj zaug tshaj tawm xyoo 2014, thiab muab cov neeg saib cov ntsiab lus lawv xav tau.
Peb nrhiav tus neeg siv lub cuab yeej qhia peb seb lawv tab tom nrhiav.
Starz tsis yog tib lub tuam txhab uas siv tus qauv ntawd, tau kawg. WandaVision, thawj Disney TV yeeb yaj kiab tau teeb tsa hauv MCU (Marvel Cinematic Universe), tau teeb tsa rau hnub Friday.
WarnerMedia's Sarah Lyons pom zoo tias cov neeg tuaj saib paub lawv xav tau dab tsi. Nws hais txog kev tshawb fawb qhia tias ob feem peb ntawm HBO Max cov neeg siv paub qhov lawv tab tom nrhiav thaum lawv kos npe.
Lawv tej zaum yuav yog ib tus neeg saib ib txwm, saib ib ntu tshiab ntawm lawv cov yeeb yaj kiab TV nyiam, hloov mus ua yeeb yaj kiab … lawv xav li cas,”nws piav.
Lwm qhov thib peb ntawm lub sijhawm, lawv tab tom nrhiav qee yam tshiab, thiab qhov ntawd yog qhov kev nthuav qhia rau cov kev pabcuam streaming los ua si.
Gupta tau hais tias nws ua haujlwm nrog cov tuam txhab xws li Warner thiab Starz rau kev sib koom ua ke ntawm cov ntsiab lus los ua kom yooj yim ib qho kev paub dhau los rau cov neeg siv kom pom qhov lawv tab tom nrhiav.
Txawm tias lub platform streaming drives nrhiav lossis tus neeg siv pom qhov lawv xav saib ntawm lawv tus kheej nyob ntawm tus neeg siv.
Rau Hluav Taws TV, tus neeg siv txiav txim siab qhov kev paub.
"Peb tab tom nrhiav tus neeg siv lub cuab yeej qhia peb tias lawv tab tom nrhiav dab tsi," Gupta ntxiv.
Cov Ntsiab Lus Tshiab Ntxiv rau Lub Tsev Qiv Muaj Zog
"Cov kev pabcuam thawj zaug rub tib neeg tab sis koj xav tau lub tsev qiv ntawv zoo kom lawv txaus siab," Meyers sau tseg.
Nws hais tias Starz xav tau kev sib sib zog nqus thiab ntau hom yeeb yaj kiab thiab cov tsev qiv ntawv kom nws cov neeg siv khoom thiab lawv tsev neeg txaus siab.
"Peb paub tias peb xav tau ib lub tsev qiv ntawv stacked kom txaus siab rau txhua pawg neeg siv," nws hais.
Meyers pom zoo nrog Lyons thiab hais tias txhua tus neeg siv muaj lub siab sib txawv thaum lawv nkag mus rau qhov kev pabcuam.
"Tus yuam sij yog pab lawv nrhiav pom," Gupta ntxiv.
