Key Takeaways
- Spotify tab tom sim tawm Cov Dab Neeg ntawm qee qhov playlists.
- Yog siv kom raug, nws tuaj yeem pab txuas qhov sib txawv ntawm cov kws ua yeeb yam thiab lawv cov neeg mloog.
- Kev hloov pauv ntxiv ntawm qhov tshwj xeeb tuaj yeem pab ua kom Spotify ua haujlwm zoo dua rau kev sib raug zoo.
Spotify's Cov Dab Neeg tshiab tuaj yeem yog lub zog zoo los pab thawb lub app mus rau hauv lub chaw muaj kev sib raug zoo uas txuas rau qhov sib txawv ntawm cov neeg ua yeeb yam thiab cov mloog.
Txhawm rau pab ua kev zoo siab rau lub caij, Spotify tau tshaj tawm qhov tshwj xeeb, tsuas yog hauv kev sim rau tam sim no, zoo ib yam li Instagram Cov Dab Neeg, uas muab cov neeg mloog cov lus me me los ntawm qee tus neeg nyiam ua yeeb yam. Cov kws tshaj lij ntseeg tias nws tuaj yeem pab ua kom Spotify muaj kev sib raug zoo ntau dua thiab tsawg dua ntawm cov app tsis muaj zog uas tib neeg tig rau thiab tsis nco qab txog.
"Kuv xav tias Spotify yuav tsum thiab tab tom sim ua kom nws tus kheej mus rau qhov chaw kom pom cov dab neeg los ntawm koj cov neeg nyiam suab paj nruag," Amanda Clark, tus kws tshaj lij xov xwm digital rau Charlene Shirk Public Relations, tau hais hauv email. "Kawm txog cov nkauj tshiab, hnub ncig xyuas, tej zaum txawm hnov ib qho kev saib ua ntej ntawm zaj nkauj tshiab."
Passive Versus Active Use
Qhov zoo tshaj plaws txog Spotify, thiab qhov kev thov loj uas Clark xav tias muaj ntau tus neeg siv nrog nws, yog qhov muaj peev xwm ua kom yooj yim thauj koj lub suab paj nruag thiab tsis nco qab txog lub app. Kev siv cov playlists thiab albums tso cai rau cov neeg siv los ua qhov tsis txaus ntseeg rau qhov lawv ntes tau cov nkauj tshiab.
Nws muab lawv txoj kev ywj pheej tshawb nrhiav suab paj nruag yam tsis tas yuav tos kom nws tshwm hauv xov tooj cua, lossis tsis tas yuav tsum mloog kev tshaj tawm yog tias lawv yog cov neeg siv hwm. Nrog Cov Dab Neeg, txawm li cas los xij, Spotify tuaj yeem tig qhov dej me ntsis thiab coj cov neeg siv ntau dua rau nws lub platform.
"Kuv xav tias qhov no yog qhov ntse / zoo rau Spotify," Clark tau hais hauv peb tus email. "Lawv yuav tsum khaws lawv cov app tshiab thiab hloov mus rau cov qauv tshiab thiab cov neeg xav tau lossis lwm yam lawv tuaj yeem xaus li Google Play Music lossis Pandora."
Pandora, ib zaug huab tais ntawm cov kev pabcuam streaming, tseem nrov heev, txawm hais tias nws tau pom qhov poob qis hauv cov neeg siv txhua hli hauv xyoo tas los no. Txoj kev taug no tau sau tseg zoo nyob rau hauv ib tsab xov xwm nthuav tawm ntawm BusinessofApps, uas rhuav tshem lub app txoj kev tawm tsam kom tau txais txiaj ntsig txhua yam. Pandora nws tus kheej tsis ntev los no tau tshaj tawm cov dab neeg zoo li cov yeeb yaj kiab, siv cov yeeb yaj kiab nrawm raws li txoj hauv kev ua lag luam podcasts thiab lwm yam kev pabcuam suab ntawm app.
Tau kawg, Google Play Music txij li tau pom txoj hmoo phem heev, nrog lub tuam txhab kaw nws pib thaum Lub Yim Hli 2020 hauv kev pom zoo rau YouTube Music, lwm qhov kev pabcuam suab paj nruag hauv qab Google lub kaus.
Yog tias Spotify xav kom tsis txhob khiav mus rau qhov zoo sib xws, ces Clark ntseeg tias nws yuav tsum tau nce qib thiab ua kom zoo tshaj plaws ntawm cov yam ntxwv uas nws muaj, suav nrog cov dab neeg uas nyuam qhuav sim.
Lub Zog Ntawm Dab Neeg
"Muaj laj thawj vim li cas tag nrho cov apps loj no tau muab cov dab neeg rau peb," Clark tau hais tom qab hauv peb tus email. "Nws yog vim lub sijhawm siv ntawm lub app nce vim yog cov dab neeg. Plain thiab yooj yim."
Nov tsis yog thawj zaug uas Spotify tau muab cov yeeb yaj kiab tso rau hauv nws lub app, txawm li cas los xij. Xyoo no thiab thoob plaws xyoo dhau los, cov neeg siv thiab cov neeg ua yeeb yam tau txais cov dab neeg qhwv, kev sib cais ntawm cov neeg siv cov neeg nyiam ua yeeb yam, nkauj, thiab cov suab paj nruag ntau npaum li cas lawv tau mloog ntawm lub app. Cov kws ua yeeb yaj kiab kuj tau txais kev txheeb xyuas seb lawv cov nkauj tau raug ntaus npaum li cas.
Nrog qee cov neeg siv tshaj tawm yuav luag 16, 000 feeb ntawm cov ntsiab lus tau mloog ntawm lawv cov nyiaj, nws yuav tsum tsis txhob xav tsis thoob tias Spotify yuav tab tom nrhiav hloov kho lub app thiab nqa qee yam xws li Dab Neeg.
Qee tus neeg siv tau ceev nrooj tshem tawm qhov tshwj xeeb, thaum lwm tus tuaj yeem pom tus nqi uas nws coj tuaj.
"Kuv tab tom yuav yws txog Spotify Dab Neeg tab sis lawv tau txais Paul tham txog McCartney kuv thiab II." Tus neeg siv Twitter @longhairedladyy sau rau lub Kaum Ob Hlis 1.
Lwm tus ntawm Twitter tau qhia cov kev xav zoo sib xws txog lub peev xwm, thaum qee tus nyiam @TmartTn tweeted tias nws yuav tsum nres.
"Ntau tus neeg siv hais tias lawv tsis nyiam dab neeg lossis xav kom lawv ntawm Spotify," Clark tau hais hauv email. "Tab sis cov ntaub ntawv muaj zog [ly] qhia qhov txawv." Nws taw tes rau ib tsab xov xwm ntawm MediaKix, uas tau piav qhia tias thaum lub Kaum Ib Hlis 2018 ntau dua 400 lab tus tib neeg tau siv Instagram Dab Neeg txhua hnub.
Thaum nws yuav tsis zoo li Dab Neeg yog qhov loj ntawm kev sib cog lus, yog tias Spotify tuaj yeem tswj hwm kom hloov kho qhov tshwj xeeb thiab tsom mus rau qhov nws ua tau zoo tshaj plaws-nqa nws cov neeg siv txhua yam suab paj nruag-ces peb tuaj yeem pom lub app loj hlob. nws cov neeg siv ntau dua thiab ntau dua.
