Key Takeaways
- Quibi muag nws cov ntsiab lus thiab thev naus laus zis tsuas yog rau lub hlis tom qab nws qhov kev tshwm sim.
- Cov kws tshaj lij ntseeg Quibi thawj zaug kev tshaj tawm thiab kev sib kis tau ua ib feem hauv nws txoj kev tuag.
- Qhov kaw tau tshaj tawm tsuas yog ib hnub tom qab Quibi tau los rau Apple TV
Ib lub platform nkaus xwb ua ke nrog qhov tsis paub tseeb ntawm kev sib kis thoob ntiaj teb coj Quibi mus rau nws txoj kev tuag sai.
Tom qab tsuas yog rau lub hlis ntawm kev muaj nyob, daim ntawv luv luv streaming kev pabcuam app Quibi tshaj tawm rau hnub Wednesday nws tau kaw lawm. Nws nkag mus rau thaj chaw uas muaj neeg coob coob, sib tw nrog Netflix, Hulu, Disney+, thiab Amazon Prime Video (nrog ntau lwm tus) rau cov neeg siv khoom siv los ntawm cov neeg siv xov tooj nkaus xwb.
"Quibi yog ib lub tswv yim loj thiab tsis muaj leej twg xav ua kom nws ua tiav ntau dua li peb tau ua. Peb qhov kev ua tsis tiav tsis yog vim tsis muaj kev sim; peb tau txiav txim siab thiab ua rau txhua qhov kev xaiv muaj rau peb, " sau tus tsim Jeffrey Katzenberg thiab CEO Meg Whitman hauv kev tshaj tawm.
Quibi's Big Idea
Quibi nkag mus rau hauv kev lag luam streaming thaum lub Plaub Hlis, cog lus tias yuav sawv nrog "daim ntawv tshiab ntawm mobile-thawj hwm dab neeg." Lub app tau nqis peev hauv $ 1.75 nphom hauv kev pab nyiaj thiab tau cog lus rau cov neeg muaj koob npe rau qee qhov ntawm nws "kho nrawm," suav nrog Steven Spielberg, LeBron James, thiab Chrissy Teigen.
Cov kev pabcuam streaming tau cog lus tshwj xeeb cov yeeb yaj kiab-tag nrho 10 feeb lossis tsawg dua-uas cov neeg siv khoom tuaj yeem saib ntawm lawv lub xov tooj ntawm tes rau $ 5 lossis $ 8 ib hlis. Muaj kev qhia txog cov zaub mov tawg rau hauv tib neeg lub ntsej muag, ib qho tseem ceeb nyob ib puag ncig flipping lub tsev uas muaj kev tua neeg loj heev, thiab FreeRayshawn, luv luv txog ib tug tub rog dub Iraq rog uas yeej ob daim ntawv luv luv ua yeeb yam Emmy Awards, raws li ntau yam.
Txawm hais tias muaj lub tswv yim tshwj xeeb thiab cov kws tshaj lij studio tsim tawm, Quibi tsuas yog tsis tuaj yeem ntsia zoo rau kev ua tiav ntawm nws cov tswv yim.
"Quibi tsis ua tiav. Zoo li yog vim li cas rau ib qho ntawm ob qho laj thawj: vim tias lub tswv yim nws tus kheej tsis muaj zog txaus los ua pov thawj rau kev pabcuam streaming ib leeg lossis vim peb lub sijhawm," Katzenberg thiab Whitman ntxiv.
Thiab Yuav Zoo Dua
Quibi tau nrawm nrawm thiab kub hnyiab, thiab ntau tus kws tshaj lij tau kwv yees nws txoj kev tuag txij thaum pib. Michel Wedel, tus kws tshaj lij University Distinguished thiab PepsiCo Chair hauv Consumer Science ntawm University of Maryland's Robert H. Smith Tsev Kawm Ntawv Kev Lag Luam, tau hais tias thaum kawg Quibi lub community launch ua tsis tiav.
"Feem ntau, kev sib kis yog ib qho teeb meem uas lawv tau muaj, tab sis tib lub sijhawm, kuv xav tias lawv muaj ntau yam teeb meem thaum lub sijhawm tso tawm uas tsis txaus xav los ntawm qhov tseem ceeb ua rau qis qis. -cov paj laum, " Wedel hais rau Lifewire hauv kev xam phaj hauv xov tooj.
Yog li, Quibi ua yuam kev qhov twg? Wedel hais tias lub app tso nyiaj ntau dhau rau kev tsom mus rau cov neeg taug kev, xws li cov neeg taug kev lossis cov neeg taug kev. Thaum tus kab mob kis thoob qhov txhia chaw thiab ntau tus neeg nyob hauv tsev, Wedel tau hais tias Quibi tus qauv siv mobile nkaus xwb yuav tsum tau hloov mus.
"Lub app tsis muaj nyob rau lwm lub platform, thiab qhov ntawd tsis zoo li yog lub tswv yim zoo," nws hais. "Tam sim no, cov neeg siv khoom nyiam hloov pauv ntawm saib cov khoom hauv lawv lub xov tooj, TV, thiab lawv lub computer."
Cov kev pabcuam streaming tau sim cawm nws tus kheej hauv nws cov hnub kawg los ntawm kev tshaj tawm nws txoj kev txav mus rau TV screen los ntawm kev muaj nyob rau ntawm Apple TV, Android TV, thiab Amazon Hluav Taws TV thiab Hluav Taws Xob. Txawm li cas los xij, Wedel tau hais tias nws yuav tau pab lawv thaum pib yog tias lawv muab lwm qhov chaw muag khoom tam sim ntawd.
Lwm qhov kev poob qis ntawm Quibi yog nws txoj kev ntseeg siab hauv nws txoj kev yees duab tig-style. Cov neeg tuaj yeem tuaj yeem saib Quibi cov ntsiab lus los ntawm ntau lub ces kaum, nyob ntawm seb lawv tig lawv lub xov tooj li cas. Wedel tau hais tias thaum nws yog lub tswv yim tshiab, cov neeg siv nruab nrab tau mob siab rau cov ntsiab lus lawv tau saib ntau dua li qhov lawv tau saib.
Kuv xav tias lawv muaj ntau yam teeb meem thaum lub sijhawm tso tawm uas tsis txaus xav txog…
"Tib neeg tuaj rau cov ntsiab lus, tsis tas rau txoj kev koj saib nws," nws hais. "Nws yuav yog qhov zoo tshaj plaws thaum koj muaj, tab sis qee cov neeg siv yws yws tias qee lub ces kaum zoo li ib qho kev sib tw ntawm cov yeeb yam."
Cov neeg siv kuj nquag yws txog qhov tsis muaj peev xwm qhia Quibi cov ntsiab lus. Kev tshuaj ntsuam xyuas tau raug thaiv ntawm lub app kom txog thaum tsis ntev los no, ua rau nws nyuaj rau cov neeg siv los qhia Quibi lub sijhawm nrog phooj ywg, uas thaum kawg tuaj yeem coj cov neeg siv ntau dua, Wedel tau hais.
Wedel tau hais tias Quibi qhov kev poob qis tsis yog nws nkag mus rau hauv kev lag luam uas muaj neeg coob, ib yam nkaus; muaj qhov sib txawv loj heev rau cov ntsiab lus luv luv uas Quibi tau paub txog.
"Kev saib xyuas ntawm cov neeg siv khoom poob qis, yog li tib neeg yeej tsis muaj sijhawm lossis xav saib cov ntsiab lus ntev dua," nws hais. "Kuv ntseeg tias thawj lub tswv yim muaj peev xwm ua tiav thiab muaj chaw rau cov ntsiab lus luv luv hauv qhov chaw pabcuam streaming."
Thaum kawg, Quibi yuav nqis mus rau hauv keeb kwm tsuas yog lwm qhov kev tuag ntawm 2020, tab sis ua tib zoo saib: nws zoo heev yuav tau taug txoj hauv kev rau lwm qhov luv luv video platform kom ua tiav yav tom ntej.
