Key Takeaways
- Netflix tshem tawm nws lub sijhawm sim pub dawb thiab xa rov qab cov neeg siv tshiab rau qhov pub dawb saib ntsug nrog cov ntsiab lus txwv hnyav.
- Lwm cov kev pabcuam streaming tsis zoo li yuav tau txais Netflix txoj kev npaj, tab sis nws txoj kev vam meej tuaj yeem ua rau muaj kev hloov pauv hauv kev lag luam kev txawj ntse.
- Tshiab streaming platforms zoo li Quibi, uas pom kev poob qis hauv cov neeg siv khoom, ua cov lus ceeb toom rau cov kev sim pub dawb.
Netflix tau xaus nws lub sijhawm ntev, 30-hnub pub dawb mus sib hais, teeb tsa lub hauv paus rau qhov muaj peev xwm tshiab. Nws tuaj yeem taw qhia qhov cuam tshuam tshiab rau lwm lub tuam txhab nrhiav kom tawg tawm ntawm cov neeg coob coob ntawm cov kev pabcuam streaming.
Lub streaming loj tshaj tawm nws txoj kev npaj rov qab nws qhov kev sim dawb, uas yog ib qho tseem ceeb rau lub tuam txhab rau qhov zoo dua ntawm ob xyoo lawm. Ib tus neeg hais xov xwm Netflix tau hais rau ntau yam nws yog "saib ntawm kev tshaj tawm kev lag luam sib txawv hauv Asmeskas kom nyiam cov tswv cuab tshiab thiab muab kev paub zoo rau Netflix." Lub tswv yim tshiab tsis zoo li yuav tau txais los ntawm lwm cov kev pabcuam streaming, cov kws tshaj lij hais.
"Netflix siv lub tswv yim tshwj xeeb no hauv Asmeskas ntawm theem paub tab," Ezra Eeman, Tus Thawj Coj ntawm Digital, Hloov pauv, thiab Platforms ntawm European Broadcasting Union, ntawm email. "Tej zaum lawv tau suav tias lawv tsuas yog hlawv los ntawm cov nyiaj ntsuab los khaws lawv qhov kev sim dawb tam sim no hauv huab cua sim mus rau hauv pawg neeg tawv ncauj uas tsis them nyiaj. Kev ua kom zoo rau cov hom kev hloov pauv me me no yuav ua rau muaj kev sib raug zoo rau lub sijhawm ntev uas lawv tab tom npaj. rau."
Ib txwm tshiab?
Lub tuam txhab tab tom muab cov peev txheej thiab cov neeg ua haujlwm rau nws qhov tshiab Netflix Saib Dawb platform, uas tso cai rau cov neeg siv tau saib los ntawm kev xaiv cov yeeb yaj kiab dawb thiab TV ntu yam tsis muaj tswv cuab. Lub tuam txhab txuag tau ntau ntawm nws cov ntsiab lus rau them cov neeg siv khoom nkaus xwb.
Thaum Netflix tab tom ua cov xov xwm tam sim no, nws tsis yog thawj lub vev xaib tshaj tawm los tshaj tawm qhov no. Raws li feem ntau cov ntaub ntawv, Disney tau ua thawj zaug. Nws qhov kev pabcuam streaming, Disney +, coj lub pob nrog nws qhov kev txiav txim siab txiav tawm qhov kev sim pub dawb uas muaj cov neeg siv khoom siv galvanized. Nws tau xaiv ua li ntawd tom qab ntxiv Hamilton, qhov kev cuam tshuam loj rau cov kev pabcuam, rau nws lub vev xaib streaming thiab tau tso tawm ua yeeb yam vim muaj tus kabmob coronavirus.
Nrog cov neeg tuaj koom ua ke vim yog ntau xyoo ntawm kev tsim cov subgenre ntawm nws tus kheej, Disney-kev pabcuam txhua tus los ntawm cov neeg nyiam kev ua kis las nrog ESPN rau geeks nrog Marvel thiab Star Wars thiab cov yeeb yaj kiab classics-tau nqa cov kev pabcuam streaming rau kev vam meej. Cov thawj coj ntawm Netflix vam tias lawv tau mus txog qib zoo sib xws ntawm kev coj noj coj ua.
[Rau] lwm cov streamers uas nyuam qhuav nkag mus rau hauv kev ua lag luam, kev sim dawb kuj tseem yuav ua rau muaj kev nkag siab zoo li ib feem ntawm lawv txoj kev loj hlob.
28-xyoo-laus Amazon tus neeg ua haujlwm temper Sean Keith hais tias Netflix txoj kev npaj yuav tsis cuam tshuam rau nws tus cwj pwm saib, hais tias nws siv tus neeg hauv tsev neeg tus account kom nkag mus rau cov yeeb yaj kiab thiab qhia tias nws xav saib tab sis sau ntawv uas tshem tawm tag nrho dawb kev sim siab yuav coj nws mus deb ntawm lwm cov kev pabcuam.
"Nws yog kev sim ua, qhov ntawd yog qhov nws hais tias nws yog rau. Kuv tsis tuaj yeem paub yog tias kuv xav siv nyiaj rau koj qhov kev pabcuam yog tias kuv tsis paub txhua yam txog nws, koj xav li cas rau kuv?" nws hais hauv kev xam phaj tus kheej. "Netflix tuaj yeem ua tau vim lawv tau nyob ib puag ncig ntev thiab kuv xav tias txhua tus muaj tus account, tab sis lwm cov kev pabcuam no? Tsis yog."
Tsis Launch
khav tshaj 200 lab tus neeg siv thoob ntiaj teb, Netflix muaj cov neeg siv nyiaj ntau dua li lwm cov streaming platforms, nrog nws cov neeg sib tw tseem ceeb, Amazon Prime, los nrog kwv yees li 150 lab tus neeg siv thoob ntiaj teb.
Netflix hla 200 qhov cim vim feem ntau rau tus kabmob coronavirus. Lub tuam txhab tshaj tawm nws ntxiv 26 lab tus neeg siv khoom hauv thawj ob lub hlis twg ntawm 2020-ze li sib npaug ntawm nws lub xyoo kawg 2019 ntxiv ntawm 28 lab cov neeg siv. Netflix tau dhau los ua ib qho kev sib txuas nrog streaming TV thiab tsos. Lub tuam txhab hloov mus rau phasing qhov kev sim pub dawb tsis yog rau txhua lub platform.
"[Rau] lwm cov kwj dej uas nyuam qhuav nkag mus rau hauv kev ua lag luam, kev sim dawb tseem yuav ua rau muaj kev nkag siab zoo li ib feem ntawm lawv txoj kev loj hlob, vim tias kev sim dawb yuav txo qis kev lag luam thiab cov neeg tau txais cov nqi," Eeman hais.
Kev xav tau kev pabcuam streaming mobile-tshaj Quibi tau kawm zaj lus qhia no nyuaj. Lub hnub qub-studded kev pabcuam nrhiav kev cuam tshuam rau kev lag luam streaming nrog nws cov ntsiab lus ntawm 10-feeb-lossis-tsawg dua, tab sis hloov, nws yog lub teeb hauv lub lauj kaub. Mobile app kev lag luam txawj ntse tuam txhab Sensor Tower suav cov nqi khaws cia ntawm cov kev pabcuam tshiab thiab pom 92 feem pua ntawm cov neeg uas tau kos npe rau qhov kev sim dawb tsis ua raws li nws qhov 90-hnub tas sijhawm.
Netflix tuaj yeem ua tau vim lawv nyob ib puag ncig ntev thiab kuv xav tias txhua tus muaj tus account, tab sis lwm cov kev pabcuam no? Tsis yog.
Thaum lub platform khav theeb tias ntau dua 5 lab tus tib neeg tau rub nws lub app, nws tsis kam muab cov lej tseeb ntawm nws cov neeg siv khoom. Thaum Lub Yim Hli, qee qhov ntxiv 33 feem pua ntawm Quibi cov neeg siv khoom tau hais rau lub tuam txhab tshuaj ntsuam Kantar tias lawv npaj yuav tso cov kev pabcuam hauv peb lub hlis tom ntej. Nws yuav siv sij hawm ntau ntau dua li cov neeg muaj npe nrov ntsej muag, nws hloov tawm, txhawm rau khaws cov kev pabcuam streaming afloat.
Raws li Netflix yuav pom sai sai no, lub sijhawm sim pub dawb tsis yog txoj hauv kev ua tiav, tab sis nrog lub tsev qiv ntawv yuav luag tsis txaus, Netflix tsis zoo li yuav ua rau cov neeg mob ntshav qab zib.
