Key Takeaways
- Muag khoom nyob rau xyoo no Thawj Hnub yog xav kom tag nrho $ 6.17 nphom.
- Cov neeg siv khoom feem ntau poob raug tsim txom los ntawm kev yuav khoom, cov kws tshaj lij hais.
- Lub sijhawm txwv sijhawm ntawm Prime Day ua rau nws cov catnip rau impulse buyers.
Thaum ntau lab tus tib neeg mob siab rau tos cov khoom xa tuaj thaum lub lim tiam no Amazon Prime Hnub, ob peb tus yuav los khuv xim lawv qhov kev yuav khoom, cov kws tshaj lij hais.
Hauv Teb Chaws Asmeskas ib leeg, kev muag khoom thaum lub xyoo Prime Hnub no xav kom tag nrho $6.17 billion. Cov neeg yuav khoom tau khaws txhua yam los ntawm qhov tsim nyog, xws li luv nqi TVs, mus rau cov lus nug ntau dua, xws li cov noob iab iab. Tsis yog txhua yam tuaj txog hauv mailboxes yuav dhau los ua kev sib tham zoo, cov neeg soj ntsuam hais.
"Raws li ib tus neeg uas muaj lub txee dai khaub ncaws uas kuv tau siv ib zaug lossis tsis tag, Kuv xav tias kuv tus kheej yog tus neeg yuav khoom hloov kho," Cheryl Wagemann, tus kws tshuaj ntsuam xyuas muag khoom, thiab tus kho ntawm lub khw muag khoom sib piv Finder, lees txim hauv kev xam phaj email. "Kuv tau rushly yuav txhua yam los ntawm tus tsim flannels kuv tuaj yeem tau qiv los ntawm kuv tus txiv lub txee dai khaub ncaws rau gaming consoles vim kuv xav ua si ib qho kev ua si ntawm qhov system."
Nkauj tawm tshiab
Wagemann yog ib qho ntawm ntau tus neeg uas raug ntxias mus yuav khoom thaum lawv zoo dua tsuas yog tso lawv daim npav rho nyiaj tawm, Gina Pomponi, Thawj Tswj Hwm, Media ntawm Bluewater Media, tau hais hauv kev xam phaj email. Nws lub tuam txhab kwv yees tias 88.6% ntawm cov neeg Asmeskas cov neeg laus tau mus yuav khoom ntawm $ 81.75 rau ib qho khoom plig, nws hais.
"Prime Day yog ib qho kev tshwm sim uas tsim kom muaj kev kub ntxhov hauv cov neeg siv khoom los ua kev yuav khoom kom tau txais txiaj ntsig los ntawm kev pom tus nqi siab dua," nws ntxiv. "Nrog kev xav yuav khoom, ntau zaus los ntawm tus neeg yuav khoom txoj kev khuv xim."
Kuv mam li ntxiv ib yam khoom rau kuv lub laub thaum kuv xauj ntawm kuv lub sijhawm poob, thiab rov mus xyuas ob peb hnub tom qab.
Cov lej tau tawm ntawm txoj kev xav uas ntau tus neeg khuv xim lawv qhov kev yuav khoom Prime, Pomponi tau hais. Bluewater tau soj ntsuam lawv cov neeg siv khoom Amazon muag thiab xa rov qab rau yav dhau los Prime Day kev tshwm sim muag muag piv rau lub lis piam ib puag ncig qhia tias dhia rov qab los ntawm kwv yees li 4% ntawm ib hnub nruab nrab mus rau 5.5% rau cov khoom yuav khoom thaum Prime Hnub.
Ntawm cov khoom muag Prime Hnub uas yuav ua rau muaj kev tu siab suav nrog Amazon Echo Dot + Tus Menyuam Sawv Cev ($ 38.94) uas thov cov lus nug "vim li cas qhov kev qias ntawm cov khoom no tshwm sim." Thumbs down kuj rau BigOtters Slot Machine Toy ($ 7.59), vim tias muaj tiag "tsis muaj laj thawj vim li cas tib neeg xav yuav qhov no." Ib qho loj, nein, ib yam nkaus, rau Victorinox Boston-Style Oyster Riam ($ 14.53), uas ib tus neeg tshuaj xyuas tau hais tias "Kuv tsis ntseeg kuv tus kheej nrog nws."
Wagemann hais tias lub xov tooj ntawm tes yog qhov kev xav phem tshaj plaws uas nws tau ua.
"Lub sijhawm, Kuv tau swayed los ntawm qhov nws lub koob yees duab nta tuaj yeem ua rau kuv tus kheej blog thaij duab," nws ntxiv. "Kuv tau them nyiaj ntau dhau rau tus qauv uas tau nrawm dua los ntawm cov tiam tom ntej. Kuv yuav tsum tau tshawb fawb txog cov koob yees duab dab tsi ua rau muaj qhov sib txawv ntawm cov duab zoo, tsis yog kev yuav khoom rau hauv lub lag luam ntse."
Lub Siab Ntawm Ib Tus Neeg Yuav Khoom
Lub sijhawm txwv sijhawm ntawm Prime Day ua rau nws cov catnip rau cov neeg yuav khoom, hais tias Ross Steinman, tus kws kho kev puas siab puas ntsws, thiab tus xibfwb ntawm kev puas siab puas ntsws ntawm Widener University. Lub tswv yim muab sijhawm suav rov qab rau ntawm Amazon's Prime Day lub vev xaib qhia txog qhov tseem ceeb ntawm kev yuav ntau li ntau tau, kom sai li sai tau, kom ruaj ntseg cov kev sib cog lus thaum lawv kawg, nws tau taw qhia.
"Qhov no catapults ntau tus neeg mus rau hauv kev txiav txim siab ntawm cov neeg siv khoom tawg thiab tsis sib haum xeeb, feem ntau ua rau lawv yuav ntau dua li qhov xav tau," Steinman tau hais hauv kev sib tham email.
"Los ntawm kev xav txog kev puas siab puas ntsws, "nws hais ntxiv, "tag nrho Amazon Prime Hnub-hom lag luam ib puag ncig yog qhov kev txhawb nqa uas muaj peev xwm ua kom cov neeg siv khoom tau txais txiaj ntsig rau tus kheej thiab yog li coj lawv mus rau kev tswj tus kheej tsawg dua. thiab ntau tus cwj pwm ntawm cov neeg siv khoom tsis txaus siab."
Nrog kev yuav khoom, ntau zaus los ntawm tus neeg yuav khoom txoj kev tu siab.
Tus kab mob kis thoob qhov txhia chaw tuaj yeem ua rau cov khoom tsis zoo rau cov neeg yuav khoom siv ceev heev. Kev siv sijhawm ntau nyob rau pem hauv ntej ntawm lub computer tsis pab. Tsis tas li ntawd, nyob rau lub sijhawm tsaus ntuj no, "yuav ib yam dab tsi hauv online tuaj yeem ua rau ib tus neeg muaj kev zoo siab me ntsis uas tau txais tos thaum sib npaug hauv tsev thiab ua haujlwm hauv lub neej nyob rau hauv qhov txwv ntawm kev cais tawm thiab kev nyob sib nrug deb," Wagemann tau hais.
Wagemann cov lus pom zoo rau cov uas xav txog kev yuav khoom tsis zoo? Muab sijhawm rau.
"Kuv mam li ntxiv ib yam khoom rau kuv lub laub thaum kuv xauj ntawm kuv lub sijhawm poob, thiab rov mus xyuas ob peb hnub tom qab," nws hais. "Feem ntau, kuv paub tias kuv tuaj yeem ua neej nyob yam tsis muaj nws. Thiab rau kev yuav khoom siv thev naus laus zis loj dua, tam sim no kuv piv cov qauv sib txawv thiab muab cov ntawv specs ntev, nyuaj saib kom paub tseeb tias nws zuam tag nrho cov thawv."
Yog tias koj tsis ua raws li Wagemann cov lus qhia thaum lub sijhawm xyoo no Prime Day, ua siab ntev. Amazon muaj txoj cai rov qab zoo rau ntau yam.
