Key Takeaways
- Asmeskas cov tub ntxhais hluas tab tom nce lawv lub sijhawm tshuaj ntsuam.
- TikTok muaj 100m US cov neeg siv.
- Kev lag luam kev lag luam cuam tshuam.
TikTok kev sib ntaus sib tua raug cai nrog Trump cov thawj coj tau tso lub mobile video platform rau pem hauv ntej thiab nyob rau hauv lub ntiaj teb no tsom teeb pom kev zoo, qhia txog kev hloov dej hiav txwv ntawm txoj kev cov tub ntxhais hluas thoob ntiaj teb tau txais kev lom zem.
Trump tau txwv tsis pub lub platform los ntawm kev ua haujlwm hauv Asmeskas hauv kev txiav txim siab ua thawj coj thiab lub tuam txhab suav teb tau foob tsoomfwv foob hauv teb. TikTok CEO Kevin Mayer lub lim tiam no tshaj tawm nws txoj haujlwm tawm hauv tsab ntawv tshaj tawm, hais tias ib puag ncig kev nom kev tswv tau "hloov pauv."
"Nyob rau lub asthiv tsis ntev los no, raws li ib puag ncig kev nom kev tswv tau hloov pauv, Kuv tau ua qhov kev xav tseem ceeb ntawm qhov kev hloov pauv ntawm lub tuam txhab yuav xav tau, thiab nws txhais li cas rau lub luag haujlwm thoob ntiaj teb kuv tau kos npe rau," nws hais hauv nqe lus.
Qhov kev tshuaj xyuas ntxiv ntawm TikTok thiab lwm lub vev xaib kev sib raug zoo tau pom qhov cuam tshuam tsis zoo hauv Asmeskas cov tub ntxhais hluas saib cov cwj pwm.
Screen Society
TikTok cov neeg tuaj saib tig mus rau sab hluas-60 feem pua ntawm US cov neeg siv TikTok yog hnub nyoog ntawm 16 txog 24, thiab ntau tshaj li ib feem peb yog qis dua 14.
Asmeskas cov tub ntxhais hluas siv sijhawm nruab nrab ntawm xya teev thiab 22 feeb hauv lawv lub xov tooj txhua hnub, thiab cov menyuam yaus hnub nyoog 8 txog 12-tsis nyob deb, siv sijhawm plaub teev thiab 44 feeb txhua hnub, raws li tsab ntawv ceeb toom los ntawm Common Sense Media, ib lub koom haum uas txhawb nqa kev nyab xeeb thiab kev tshaj tawm rau cov menyuam yaus.
Daim ntawv tshaj tawm qhia tias kev saib yeeb yaj kiab online tau nce siab. Piv nrog rau cov hluas hauv xyoo 2015, ntau dua ob npaug ntawm cov tub ntxhais hluas tam sim no saib cov yeeb yaj kiab txhua hnub, thiab qhov nruab nrab lub sijhawm siv saib tau kwv yees li ob npaug, raws li tsab ntawv ceeb toom. Qhov no yeej muaj tseeb rau niam txiv kev txhawj xeeb.
Quality Over Quantity
Txawm li cas los xij, tus kws sau ntawv Michael Robb sau tseg tias cov niam txiv yuav tsum txhawj xeeb tsawg dua txog lub sijhawm lawv cov tub ntxhais hluas siv online thiab tsom mus rau qhov zoo ntawm cov ntsiab lus.
"Txhua qhov kev siv tshuaj ntsuam tsis sib npaug, tshwj xeeb tshaj yog nyob rau lub sijhawm thaum lwm txoj hauv kev ntawm kev sib txuas thiab kev kawm raug kaw," Robb sau rau hauv tsab ntawv tshaj tawm.
Nws hais tias cov xov xwm digital tuaj yeem siv los ua "kev nyab xeeb hauv zej zog" rau cov tub ntxhais hluas sib tham nrog phooj ywg thiab kev sib raug zoo nrog cov neeg hauv tsev neeg uas lawv tsis tuaj yeem pom ntawm tus kheej.
Kev lag luam
Daim ntawv tshaj tawm kuj pom tias tus menyuam txoj kev noj qab haus huv tau ua lub luag haujlwm hauv lawv lub hlwb thiab muaj peev xwm cuam tshuam nrog kev siv thev naus laus zis. Cov menyuam yaus uas muaj kev noj qab haus huv qis dua tsis muaj kev txhawb nqa los ntawm niam txiv thaum nws los txog rau kev taug kev hauv ntiaj teb online.
"Peb cov tub ntxhais hluas uas muaj kev phom sij tshaj plaws, tshwj xeeb tshaj yog cov neeg Dub lossis los ntawm cov tsev neeg tau nyiaj tsawg, tsis tuaj yeem nkag tau thiab tau txais kev txhawb nqa," Robb hais.
Nyob rau hauv kev sib tw ua nom ua tswv ntawm thaj chaw thiab kev lom zem, 100 lab Asmeskas cov tub ntxhais hluas thiab cov neeg laus TikTok cov neeg siv raug ntes nyob rau hauv Teb Chaws Asmeskas vs. Tuam Tshoj hluav taws.
Ondreaz Lopez, tus tsim TikTok nrog 18 lab tus thwjtim, tshaj tawm hauv TikTok tias nws yuav hloov nws lub hom phiaj rau lwm lub platform yog TikTok raug txwv.
"Yog tias lub app no ploj mus, nws lom zem raws li koj tuaj yeem pom ntawm no," Lopez tau sau hauv qab ib daim duab ntawm qee cov yeeb yaj kiab yav dhau los. "Txawm hais tias tog tsis dhau," nws hais ntxiv, txhawb nws cov neeg los saib nws lwm tus social media accounts.
Melissa Narvaez, CEO thiab tus thawj tswj hwm digital rau MPulse Communications, hais tias cov neeg tsim khoom yuav raug kev txom nyem feem ntau los ntawm kev txwv.
"Cov neeg tsim khoom siv TikTok los ua ib qho kev tsim cov nyiaj tau los thaum lub sijhawm Generation Z raug cais los ntawm kev sib kis. TikTok tso cai rau lawv kom loj hlob lawv cov hom thiab muaj tswv yim nrog cov nruab nrab sib txawv, zoo li cov kws ua yeeb yam. Cov neeg tsim khoom pom cov ntsiab lus xav tau ntau qhov nruab nrab los tsim lawv cov duab, "nws hais rau Lifewire hauv email.
Cov neeg tsim khoom tuaj yeem plam cov thwjtim hauv kev sib hloov ntawm TikTok mus rau txhua lub platform hloov nws.
Kev sib txuas nrov
Yog tias qhov txwv tsis pub muaj, ntau lab tus neeg siv yuav poob kev sib txuas rau cov tub ntxhais hluas tiam tshiab ntawm kev tshaj tawm xov xwm, xws li Charli D'Amelio, Zach King, Ariel Martin, Jannat Rahmani, thiab Chase Hudson.
D'Amelio yog TikTok superstar nrog 82.9 lab followers. King (48.6M) nyob rau qib thib ob, tom qab ntawd Martin (34.6M), Rahmani (28.1M), thiab Hudson (23.8M).
Ntau lub hnub qub TikTok sab saum toj yog ib feem ntawm Hype House, ib pawg ntawm cov neeg tsim khoom lag luam uas nyob thiab ua yeeb yaj kiab los ntawm tib qhov chaw hauv Los Angeles.
Raws li qhov teeb meem no txav mus tom ntej, muaj ntau qhov txav mus los saib xyuas. Cov thawj coj puas yuav yuam kom muag lossis kaw TikTok hauv Asmeskas? Puas yuav muaj sijhawm ntau ntxiv ntawm cov ntxaij vab tshaus ua pov thawj cuam tshuam rau cov tub ntxhais hluas Asmeskas? Puas yog cov tub ntxhais hluas tshiab social media megastars yuav tsum nrhiav lub platform tshiab? Nyob twj ywm rau cov lus teb.
