Key Takeaways
- Cov kws tshaj lij kev lag luam kwv yees kev tawg ntawm cov yeeb yaj kiab.
- Lub sijhawm thoob ntiaj teb siv saib cov ntsiab lus streaming nce qhov nruab nrab 56 feem pua hauv lub Plaub Hlis, Tsib Hlis, thiab Lub Rau Hli.
- 74 feem pua ntawm Ernst & Young (EY) cov neeg teb cov lus nug hais tias lawv siv cov kev pabcuam streaming.
Ben Smith, tus kws sau xov xwm rau New York Times, sau ib daim ntawv lub lim tiam no hu ua, "Lub Limtiam Laus Hollywood Thaum Kawg, Tuag Tiag."
Zoo, Hollywood tseem tsis tau tuag, tab sis tsib lub hlis ntawm cov neeg Amelikas uas nyob hauv lawv chav nyob tau ua rau kev lag luam ua yeeb yaj kiab rau kev txhawb nqa lub neej. Tus kab mob kis thoob qhov txhia chaw tau tig mus rau kev lom zem ua lag luam thiab hloov pauv qhov kev hloov pauv ntawm cov neeg tuaj saib saib cov ntsiab lus.
"Kuv xav tias qhov sib txawv [rau] streaming yuav txuas ntxiv vim tias cov yeeb yaj kiab yuav tsis rov qab los," UCLA's Howard Suber tau hais hauv kev sib tham hauv xov tooj. "Nyob rau yav tom ntej, yuav muaj peev xwm tsawg dua mus rau kev ua yeeb yam."
Txoj Kev Tsis Txaus Siab
Kev kaw cov tsev ua yeeb yaj kiab tau muaj txiaj ntsig zoo rau cov kev pabcuam streaming xws li Netflix, Amazon Prime Video, Hulu, thiab Disney+. Raws li Conviva, streaming media txawj ntse thiab analytics tuam txhab, streaming cov kev pab cuam sib sau ua ke pom 63 feem pua nce nyob rau hauv lub sij hawm siv saib los ntawm lub quarter thib ob ntawm 2019 mus rau lub quarter thib ob ntawm 2020.
Suber tau hais tias nws ntseeg tias kev lag luam ua yeeb yam tab tom ua si tawm qhov chaw tuag. Nws ntseeg tias kev nce qib hauv cov ntxaij vab tshaus digital hauv tsev thiab lub tshuab suab tau kaw qhov sib txawv rau kev lom zem hauv tsev piv rau cov yeeb yaj kiab ua yeeb yam zoo.
"Nws tau dhau los ua qhov duab thiab suab ntawm lub tsev ua yeeb yam tau zoo dua li txhua lub tsev-uas tsis muaj tseeb ntxiv lawm," nws hais. Qhov zoo ntawm kev saib 60-nti npo hauv koj chav nyob yog tam sim no piv rau kev saib ntawm 80-foot screen ntawm theatre.
Bill Demas, CEO ntawm Conviva, yog ib yam tsis ntseeg txog kev ciaj sia ntawm cov yeeb yaj kiab ua yeeb yam. Nws hais rau Lifewire hauv kev xam phaj hauv xov tooj tias nws xav tias kev txwv tsis pub muaj kev sib kis yuav nyob nrog peb tsawg kawg ib xyoos, thiab cov neeg tuaj saib tau tsim tus cwj pwm saib tshiab.
Yuav muaj ntau qhov chaw ua haujlwm nyob deb. Kuv tsis pom lub ntiaj teb uas txhua tus rov qab los ua haujlwm tsib hnub hauv ib lub lis piam. Streaming tam sim no pib ua ntej hnub,”nws hais.
Yog li ntawd, Demas tsis xav tias cov neeg tuaj saib yuav rov qab mus rau qhov chaw ua yeeb yam ntawm tus nqi uas lawv tau ua ua ntej muaj kev sib kis.
"Peb tab tom pom kev tso tawm ncaj qha rau … streaming tam sim no. Muab hais tias cov chaw ua yeeb yam zoo li tsis tuaj yeem qhib dav dua rau lwm xyoo, kuv xav tias tus cwj pwm tshiab yuav raug tsim, "nws hais. "Kuv tsis tas xav tias cov yeeb yaj kiab ua yeeb yaj kiab yuav ploj mus, tab sis kuv xav tias qhov kev xaiv ntawm kev pom thawj zaug tso tawm ntawm koj lub tsev yuav yog ib yam uas nyob ntawm no."
Tus lej Tsis Ntxiv
Tus mob khaub thuas, nyuaj txheeb cais tsis tau cog lus rau kev ua yeeb yam:
- Kev tshawb fawb tsis ntev los no pom tias cov neeg siv khoom siv sijhawm 33 teev hauv ib lub lis piam rau kev ua si hauv internet hauv tsev, thaum 48 feem pua tau nce kev siv internet txuas thaum muaj kev sib kis.
- 74 feem pua hais tias tam sim no lawv siv cov kev pabcuam streaming los txhawb lawv lub TV saib, thiab 56 feem pua hais tias lawv tau txais txiaj ntsig ntau dua los ntawm kev pabcuam streaming dua li tshaj tawm lossis xov tooj cua.
John Harrison, tus thawj coj hauv cheeb tsam rau lub tuam txhab uas tau tshaj tawm qhov kev tshawb fawb, Ernst & Young, tau hais tias tus kabmob kis tau nrawm dua thiab nthuav dav cov kev hloov pauv hauv kev lag luam uas twb tau ua haujlwm lawm.
"Thaum kawg, cov neeg siv khoom tau tswj hwm thiab kev lag luam cov neeg ua si yuav tsum tau pivot kom xa cov kev cia siab tshiab no," Harrison hais rau Lifewire hauv email.
Raws li kev kis thoob qhov txhia chaw thiab cov neeg tuaj saib txuas ntxiv mus rau qhov chaw nyob, kev tuag saib ntawm kev lag luam ua yeeb yaj kiab txuas ntxiv mus. Cov lus nug tseem tshuav: Puas yog tus kabmob kis mus rau qhov kawg qhab nia rau kev lag luam ua yeeb yam? Peb puas yuav rov qab mus rau qhov zoo li qub? Yuav muaj, yog tias cov kws tshaj lij raug, peb yuav tsis.
