Key Takeaways
- Apple One yuav ntim ntau qhov kev tso npe-Apple Music, Apple Arcade, Apple TV+, thiab ntau ntxiv-rau hauv ib pob khoom txhua hli pib thaum Lub Kaum Hli.
- Apple tej zaum yuav ua yeeb yaj kiab qoj ib ce.
- Xyoo tas los, Tim Cook tau hais qhia txog kev tso npe ntxiv rau Apple kho vajtse.
Apple tau teem sijhawm los sau tag nrho nws cov kev pabcuam online rau hauv ib pob Apple One thaum Lub Kaum Hli, raws li Bloomberg's Mark Gurman. Apple Music, Apple Arcade, Apple TV +, thiab txawm tias iCloud cia subs yuav raug rub ua ke rau ib hlis them nyiaj. Nws suab zoo, tab sis qhov tseeb yog qhov tsis meej pem ntau dua li qhov kev ntxhov siab ntawm cov kev xaiv uas peb muaj tam sim no.
"Dab tsi Gurman piav qhia yog qhov kev ntxhov siab ntawm kev noj zaub mov noj," sau Apple-saib tus kws sau ntawv John Gruber, "uas zoo li tsis txawv dua li qhov xwm txheej tam sim no, qhov twg txhua qhov kev thov rau Apple yog qhov kev pabcuam ib leeg."
Apple One txhais li cas rau koj?
Ua ntej peb nkag mus rau hauv cov teeb meem nrog Apple One, cia peb saib seb koj yuav tau txais dab tsi. Tam sim no, yog tias koj tso npe rau Apple ntau yam TV, xov xwm, video, thiab kev pabcuam kev ua si, koj yuav tsum sau npe thiab them nyiaj rau txhua qhov sib cais. Ua tsaug rau qhov yooj yim ntawm kev ntxiv thiab tshem tawm cov npe ntawm iOS thiab Mac, qhov no twb yooj yim heev. Nov yog qee qhov kev muab tam sim no:
- Apple Music: $9.99
- AppleTV+: $4.99
- Apple Arcade: $4.99
- Apple News: $9.99
- iCloud Storage: 2TB $9.99
Ntau yam ntawm no kuj muaj kev npaj rau tsev neeg, sib koom nrog txog 6 tus neeg hauv tsev neeg, rau tus nqi ntxiv. Piv txwv li, Apple Music txoj kev npaj tsev neeg yog $14.99.
Raws li Bloomberg, es tsis txhob muab cov Apple One pob khoom uas lub npe qhia, Apple yuav muab ntau yam pob khoom, rau tus nqi ib hlis lossis ib xyoos. Cov pob khoom no yuav muab qee qhov nyiaj khaws cia rau ntawm cov npe sib cais, tab sis tsuas yog los ntawm ob peb duas las. Ib tug yuav nug, ces, dab tsi yog lub ntsiab lus? Yog tias koj tsis txuag nyiaj ntau, thiab koj tseem yuav tau xaiv thiab xaiv (txawm tias xaiv ib pob es tsis txhob xaiv cov kev pabcuam), ces qhov tseem ceeb yog dab tsi?
Ib qho kev xaiv
Amazon Prime subscription yog ib qho yooj yim. Koj them Amazon dawb shipping. Nov yog lub ntsiab lus ntawm Prime. Tab sis nrog nws, koj tau txais txiaj ntsig ntxiv, xws li Prime Now tib hnub xa khoom, Prime Video, yees duab cia, thiab ntau dua. Koj tsis tas yuav xaiv ib qib, lossis xaiv cov kev pabcuam koj tau txais.
Qhov ntawd yog cov kua ntses zais cia rau Amazon Prime. Nws yog qhov kev txiav txim siab yooj yim-tau txais Prime lossis tsis ua.
Keeb kwm, Apple tau muaj cov khoom lag luam yooj yim nto moo. Txawm tam sim no, nws yooj yim to taub. Muaj ob hom MacBook: Cua thiab Pro, ob peb lub desktops (iMac, Mac Pro, Mac Mini), thiab txawm tias tsis ntev los no metastasization, iPhone thiab iPad lineups tseem yooj yim.
Muaj ib qho lus piav qhia zoo txog Steve Jobs tham nrog Nike CEO Mark Parker. Parker nug Jobs seb nws puas muaj lus qhia. "Zoo, tsuas yog ib yam," Jobs hais. "Nike ua qee yam khoom zoo tshaj plaws hauv ntiaj teb. Cov khoom uas koj ntshaw tom qab. Tab sis koj kuj ua tau ntau crap. Tsuas yog tshem tawm cov khoom tsis zoo thiab tsom mus rau cov khoom zoo."
Nyob rau xyoo tas los no, Apple tau ntxiv ntau thiab ntau dua rau nws cov kab. "Kuv tsis xav kom Apple ua tej yam rau nws cov khoom lag luam los txhawb nws lwm cov tswv yim," hais tias Apple podcaster John Siracusa ntawm qhov tsis ntev los no ntawm nws qhov Kev Nyuaj Siab Tech Podcast. "'Auj, peb yuav tau txais ntau tus neeg rau npe rau peb cov nyiaj tau los ntawm kev pabcuam, huag cia peb ua cov kab xev ua haujlwm virtual.' Qhov ntawd tsis yog qhov kuv xav tau los ntawm Apple."
Yog, koj nyeem yog lawm. Ib qho ntawm cov lus xaiv hauv Bloomberg daim ntawv tshaj tawm yog tias nyob rau hauv qhov project, codenamed Seymour, Apple yuav tsim cov yeeb yaj kiab qoj. Qhov no, ntau dua li ntawm Apple One xov xwm, qhia txog kev txhawj xeeb tsis muaj kev tsom xam raws li Tim Cook's Apple caum cov nyiaj tau los ntxiv. Los yog, qhov tsom xam yog qhov ntse, tab sis nws tsis yog tsom rau cov khoos phis tawj zoo dua.
Ib ntawm Apple's mantras yog "Ib txhiab Tsis yog rau Txhua Yog." Nws txaus siab rau nws tus kheej ntawm kev tsis quav ntsej cov khoom tsis cuam tshuam kom zoo dua siv nws lub sijhawm rau qhov nws ua tau zoo tshaj plaws. Muaj tseeb tiag, cov yeeb yaj kiab kev qoj ib ce yuav tsum tsis yog, tsis yog.
"Cov yeeb yaj kiab qoj ib ce [tsis txhob] zoo li Apple ua" ntev ntev Mac kws sau ntawv Kirk McElhearn hais rau Lifewire ntawm Twitter, "tab sis lawv tuaj yeem sim dej rau lwm hom kev pabcuam sub."
Qhov tseeb, McElhearn tau sau txog Apple kev tso npe rau tsib xyoos dhau los, txawm tias tom qab ntawd nws tab tom tham txog kev npaj cov ntaub ntawv xov tooj ntawm tes.
"Nws yuav yooj yim dua hnub no dua li thaum kuv sau txog nws," nws hais rau peb. “Cov neeg nqa khoom yuav yws yws, tab sis lawv yuav tsis muaj kev xaiv ntau. Thiab rau cov neeg siv, peb tuaj yeem nkag mus rau ntau lub network, uas yuav yog qhov ntxiv."
Hardware Subscriptions?
Koj puas paub tias Apple twb muaj ib qho kev npaj kho vajtse? Nws hu ua iPhone Upgrade Program, thiab rau kev them nyiaj txhua hli, koj tau txais iPhone tshiab txhua xyoo.
Nyob rau hauv Apple lub Kaum Hlis 2019 cov nyiaj tau los hu, Tim Cook tau hais meej meej tias nws npaj yuav nthuav dav cov khoom siv kho vajtse: Hais txog kev kho vajtse ua ib qho kev pabcuam lossis ib pob, yog tias koj xav tau, muaj cov neeg siv khoom niaj hnub no uas tseem ceeb saib cov khoom siv. zoo li ntawd vim lawv tab tom npaj kho dua tshiab thiab lwm yam.
"Thiab ib yam uas peb tab tom ua yog sim ua kom yooj yim dua thiab yooj yim dua rau tib neeg kom tau txais cov khoom siv nyiaj txhua hli." Koj tuaj yeem nyeem tag nrho cov ntawv sau tseg ntawm no.
Qhov no yog li cas Apple yuav tsum muag nws Apple One pob: Apple One raws li kev tso npe kho vajtse. Koj them tus nqi txhua hli, thiab rau qhov koj tau txais lub iPhone thiab tag nrho TV +, Arcade, Suab paj nruag thiab Xov Xwm cov kev pabcuam muab pov tseg. Qhov ntawd yog li cas Amazon Prime ua nws, thiab nws zoo heev.
"Qhov ntawd yog cov kua ntses zais cia rau Amazon Prime," sau Gruber. "Nws yog qhov kev txiav txim siab yooj yim-tau txais Prime lossis tsis-ntawm tus nqi tsim nyog uas ua rau txhua yam uas tsis yog kev xa khoom dawb ntawm Amazon kev yuav khoom xav tias 'dawb'."
Amazon yog obsessed nrog cov neeg siv khoom kev paub, uas yog ib yam dab tsi koj tau hais txog Apple. Tsis muaj kev tso npe yuav kho qhov ntawd, tab sis yog tias Apple tau theej Amazon ntawm txawm tias qhov no me me-qauv qauv Apple One ntawm Amazon Prime (ntxiv rau qhov pom tseeb zoo sib xws hauv lub npe)-nws yuav zoo li yuav txhawb kom ntau tus neeg sau npe.
