Key Takeaways
- AMC (thiab lwm qhov kev lag luam ua yeeb yam) poob nyiaj vim yog COVID-19.
- Cov kev pabcuam streaming digital, twb muaj kev hem thawj, tab tom ua lag luam rau cov neeg nyob hauv tsev.
- Qee tus kws tshaj lij hais tias kev lag luam yeeb yaj kiab yuav tsis zoo ib yam.
Nyob rau lub quarter thib ob ntawm 2020, AMC Theatres, lub tuam txhab ua yeeb yaj kiab loj tshaj plaws hauv ntiaj teb, tau tshaj tawm qhov poob $ 561M poob vim tias feem ntau ntawm nws lub tsev yeeb yaj kiab tseem raug kaw vim yog COVID-19 kis thoob qhov txhia chaw. Tau ntsib kev puas tsuaj loj, AMC pib nrhiav lwm qhov nyiaj tau los.
"Peb tuaj yeem pom qhov hloov pauv ntawm peb ua thiab ua yeeb yaj kiab ua lag luam," tus kws tshaj lij ntawm kev lag luam thiab kev tswj cov saw hlau Subodha Kumar, tau hais hauv kev xam phaj nrog Lifewire. “Kev tsim kho tshiab yuav los. Peb tab tom pom kev hloov pauv tseem ceeb hauv kev lag luam no."
AMC Strikes Deal Nrog Universal
Kumar qhia ntawm Tuam Tsev University's Fox School of Business. Nws hais tias cov kev pabcuam streaming twb tau ua rau hauv kev lag luam ua yeeb yam ua ntej muaj kev sib kis, thiab tam sim no cov qauv no tau nrawm dua.
Thaum lub Xya Hli lig, AMC tau tshaj tawm keeb kwm nrog Universal Studios kom luv lub sijhawm tshwj xeeb los ntawm tus qauv 90 hnub rau 17 rau lub studio cov yeeb yaj kiab. Tam sim no, Universal Studios cov yeeb yaj kiab tuaj yeem tso tawm rau cov kev pabcuam streaming hauv peb lub lis piam xwb.
Tib neeg xav tau kev lom zem thaum [ib] muaj teebmeem, yog vim li cas cov kev pabcuam streaming ua tau zoo. " --Subodha Kumar, Tuam Tsev University tus kws tshaj lij ntawm kev lag luam
Lub AMC-Universal deal yuav them rau franchises xws li Fast & Furious, Jurassic Park, thiab Despicable Me rau peb lub xyoos tom ntej. Qee tus kws tshaj lij hauv kev lag luam xav tias AMC-Universal deal yuav txhawb nqa kev cog lus tshiab nrog cov yeeb yaj kiab thiab cov kev pabcuam streaming xws li Netflix, Disney, Hulu, thiab lwm yam.
Thaj av tau hloov pauv hauv kev lag luam ua yeeb yaj kiab, nrog Disney qhov kev tso tawm ncaj qha rau Hamilton thiab npaj lub Cuaj Hlis tso Mulan ntawm Disney +.
Disney's foray rau hauv kev ncaj qha mus rau streaming yog qhov tseem ceeb; Xyoo tas los, lub tuam txhab suav txog ze li 40 feem pua ntawm tag nrho cov pib muag hauv North America. Ntiaj teb no, Disney banked txog $13 billion.
Universal Hais Kev Ua Yeeb Yam Kev Ua Yeeb Yam yog Cornerstone
Donna Langley, tus thawj coj ntawm Universal Filmed Entertainment Group (UFEG), tau hais tias qhov kev pom zoo nrog AMC qhia txog kev xav khaws cia kev lag luam.
"Kev paub ua yeeb yam tseem yog lub hauv paus ntawm peb txoj kev lag luam. Kev koom tes peb tau tsim nrog AMC yog tsav los ntawm peb cov kev xav tau los ua kom muaj kev vam meej yav tom ntej rau kev faib yeeb yaj kiab ecosystem thiab ua kom tau raws li cov neeg siv khoom xav tau nrog kev hloov pauv thiab kev xaiv, "nws hais hauv nqe lus.
Ntau lub suab nrov hauv kev lag luam nyob ib ncig ntawm qhov yuav tshwm sim rau cov yeeb yaj kiab loj tam sim no hauv tus qauv tuav.
Christopher Nolan's Tenet, Warner Bros. muab, tau ncua ntau zaus, vim tias lub studio sim ntsuas thaum cov neeg mus ncig ua yeeb yaj kiab yuav rov qab mus rau qhov chaw ib txwm muaj nyob hauv cov lej txaus.
Kev Sib Tw Txuas Ntxiv
Temple's Kumar tau hais tias txawm tias thaum cov neeg mus ncig ua yeeb yaj kiab rov qab mus rau cov chaw ua yeeb yaj kiab, lawv tuaj yeem ntsib kev txwv tsis pub muaj peev xwm, nrog ntau lub tsev ua yeeb yam tu siab nrog 25 feem pua ntawm cov neeg nyob txwv.
"Nws yuav siv sijhawm ntau xyoo rau kev lag luam kom rov zoo. Tsis muaj qhov ua ntej rau qhov no. Peb tsis muaj tus qauv ntsuas, tsis muaj qauv kev lag luam los kos los ntawm. Kev lig kev cai, tib neeg txo qis ntawm kev siv khoom kim heev thaum muaj kev kub ntxhov, tab sis kev ua yeeb yam feem ntau zam qhov tsis txaus ntseeg ntawm qhov ntawd. Tib neeg xav tau kev lom zem thaum muaj kev kub ntxhov, yog vim li cas cov kev pabcuam streaming ua tau zoo, "nws hais.
Lwm qhov kev sib tw rau kev ua yeeb yam yog qhov sib txawv ntawm cov kev pabcuam streaming tsim kev sib tw, cov ntsiab lus qub, uas tuaj yeem ua tau raws li qhov xav tau thiab muaj txiaj ntsig ntau npaum li cov yeeb yaj kiab ib txwm muaj.
Tsis tas li ntawd, Kumar kwv yees tias thaum cov yeeb yaj kiab rov qab los, yuav muaj cov saw hlau tsawg dua vim kev sib koom ua ke thiab qhov ntau thiab tsawg ntawm kev ua yeeb yam yuav txo qis.
Lwm yam cuam tshuam rau kev ua yeeb yam thiab kev sib ntaus sib tua, nrog rau, suav nrog tsawg dua ntawm cov neeg tuaj saib thoob ntiaj teb, cov saw me me, thiab txo qis ntawm qhov chaw cog lus.
Kev lag luam Suav, piv txwv li, yog qhov tseem ceeb. Movie studios suav rau kev muag daim pib txawv teb chaws rau ntau ntawm lawv cov nyiaj tau los. Kuv tuaj yeem pom ntau qhov me me theatre chains yeej tsis rov qab los. Thiab tom qab ntawd muaj cov nyiaj tau los ntawm kev cog lus. Nrog ze li ib feem peb ntawm cov nyiaj tau los los ntawm kev cog lus, qhov no yog ib qho kev txhawj xeeb tob. Hloov cov nyiaj tau los yuav tsis yooj yim,”nws hais.
Kumar tseem nrhiav chaw rau kev cia siab, txawm li cas los xij.
"Thaum lub lag luam rov qab los, thiab nws yuav, lub theatre chains yuav tsum tau ua ob yam: txiav qhov loj ntawm cov chaw ua yeeb yam thiab xam cov qauv kev lag luam uas siv los ua lub luag haujlwm nthuav dav ntawm cov kev pabcuam streaming," nws hais.“Cov yeeb yaj kiab tsis ploj mus. Tib neeg tseem xav tau kev paub dhau los ntawm kev mus ua yeeb yaj kiab."
