Txhua lub lag luam ua tau zoo tsim lub hom lag luam-lub tuam txhab tus kheej uas tso cai rau nws sawv tawm ntawm kev sib tw thiab cuam tshuam rau nws cov neeg siv khoom. Ntau cov duab kos duab tshwj xeeb hauv kev tsim khoom lag luam. Ntawm no yog saib ntawm hom kev tsim ua haujlwm qhov no suav nrog thiab koj yuav tsum paub dab tsi txog nws.
Branding thiab nws Lub Hom Phiaj
Cov neeg tsim duab kos duab uas ua haujlwm hauv kev tsim khoom lag luam yog ua haujlwm los txhawb lub tuam txhab cov duab los ntawm kev sib tw thiab kev pom, los ntawm kev tsim lub logo thiab kev tshaj tawm mus rau copywriting thiab kev loj hlob slogan. Lub hom phiaj tseem ceeb tshaj plaws yog ua kom lub tuam txhab muaj txiaj ntsig zoo, nco tau, thiab pom zoo. Sij hawm dhau mus, kev siv zog ua lag luam muaj txiaj ntsig tuaj yeem ua rau lub tuam txhab muaj npe hauv tsev thiab txheeb xyuas tau los ntawm cov duab yooj yim lossis xim.
Tsim kom muaj hom lag luam rau lub tuam txhab, tus tsim qauv yuav tsum nkag siab tag nrho cov hom phiaj ntawm lub koom haum thiab kev txhawb siab ntawm nws cov neeg siv khoom. Kev tshawb fawb txog kev lag luam thiab kev paub hauv paus pab cov neeg tsim qauv tsom lawv cov haujlwm kom tsim nyog thiab ua tau zoo.
Type of Work
Raws li tus tsim duab nraaj ua haujlwm hauv kev tsim khoom lag luam, koj txoj haujlwm yuav txawv ntawm lwm tus tsim qauv. Qhov no yog qhov tshwj xeeb uas yuav tsum tau ua kom pom tseeb dua, hais, lub vev xaib lossis daim ntawv qhia tsim ua. Hloov chaw ntawm kev tsim ib zaug ib zaug, koj feem ntau yuav ua haujlwm ntawm tag nrho cov phiaj xwm, ua kom muaj kev sib luag hauv cov lus thiab nws qhov kev nthuav qhia.
Qee yam ntawm cov phiaj xwm kev lag luam uas koj tuaj yeem ua haujlwm suav nrog:
- Logos
- daim npav ua lag luam
- Lab ntawv
- Packaging
- Copy
- Slogans thiab taglines
- Advertising tsim
- Typeface design
- Kev Tshawb Fawb
- Kev lag luam
Yog tias koj ua haujlwm nrog lub tuam txhab tsim, koj tuaj yeem ua haujlwm tsuas yog qee yam ntawm cov npe lag luam no. Txawm li cas los xij, koj yuav yog ib feem ntawm pab pawg, thiab nws yog ib qho tseem ceeb uas koj nkag siab txhua yam txhawm rau txhawm rau sib txuas lus zoo thiab tsim lub hom phiaj sib koom ua ke nrog koj cov neeg ua haujlwm.
Piv txwv ntawm Branding
Piv txwv ntawm kev tsim khoom muaj nyob ib puag ncig peb. NBC peacock, UPS xim av tsheb, thiab Nike's swoosh yog qee qhov piv txwv nto moo. Lawv paub zoo tias peb tsis tas yuav hnov lub tuam txhab npe kom paub tias lawv hais txog dab tsi.
Online hom xws li Facebook, Instagram, thiab YouTube tau tsim dua tshiab tab sis tam sim no tsuas yog pom tau. Feem ntau, peb paub cov vev xaib no los ntawm lub cim ib leeg vim tias cov xim thiab cov duab zoo nkauj thiab paub. Peb paub tseeb tias peb yuav mus rau lub vev xaib twg, txawm tias tsis muaj ntawv nyeem.
Apple yog lwm qhov piv txwv zoo ntawm kev lag luam zoo. Thaum peb pom lub tuam txhab kos npe kua logo, peb paub tias nws yog xa mus rau Apple cov khoom. Tsis tas li ntawd, kev siv tus lej me hauv Apple cov npe khoom (piv txwv li, iPhone, iPad, iPod) yog cov txheej txheem tsim khoom lag luam uas tau teeb tsa cov no sib nrug ntawm lawv cov neeg sib tw.
Logos ntawm koj cov khoom nyiam, ntim lawv tuaj, thiab cov lus hais uas sawv cev rau lawv yog tag nrho cov piv txwv ntawm kev lag luam. Los ntawm kev siv txhua yam ntawm cov ntsiab lus no, pab pawg tsim khoom lag luam tuaj yeem ua tiav kev sib tw uas cuam tshuam nrog cov neeg siv khoom thiab txhawb kev nqis tes ua.
