Key Takeaways
- Logitech's tshiab Aurora ntau hom phiaj rau poj niam txiv neej suav nrog rau gamers.
- Yog, qee cov khoom siv yog xim liab thiab fluffy.
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Kev koom ua ke tsis yog hais txog xim xwb.
Logitech's tshiab "poj niam txiv neej suav nrog" Aurora Sau ntawm cov khoom siv ua si yog qhov zoo siab txais tos hloov pauv los ntawm cov teeb pom kev zoo li niaj zaus LEDs thiab grilles zoo nkauj, tab sis… liab dawb?
Tom los nrog cov qauv tsim uas txaus siab rau cov poj niam yog ib txoj haujlwm nyuaj. Tom qab tag nrho, yuav tsum tsis tsim zoo thov rau leej twg, tsis hais poj niam los txiv neej? Ib tus neeg yuav tsis nyiam iPhone qhov zoo lossis qee yam zoo li Teenage Engineering's sleek aluminium OP-1 Field, tab sis tsis muaj leej twg yuav hais tias lawv yog "rau cov tub" lossis "rau cov ntxhais."Tab sis kev ua lag luam khoom siv ua si tau txiav txim siab "tus txiv neej hluas" hauv nws tus qauv tsim, uas tuaj yeem ua rau ntau tus neeg tsis suav nrog cov tub.
"Qhov peb paub yog tias cov poj niam sawv cev ze li 50% ntawm cov neeg ua si hauv zej zog, thiab lawv tsim nyog tau txais kev paub txog cov khoom lag luam uas coj lawv los rau hauv kev txiav txim siab," Tania Alvarez Moreno, gaming tsim thawj coj ntawm Logitech G, hais rau Lifewire ntawm email. "Rau Aurora Collection, peb tau siv sijhawm nrog lawv kom nkag siab txog lawv qhov kev paub txog kev ua si, dab tsi ua rau lawv, thiab lawv xav tau dab tsi. Nws yuav zoo li ntau yam me me, tab sis nws ntxiv los ua qhov kev paub zoo."
Pink and Fluffy
Taug kev ntawm txoj kab ntawm txhua lub khw muag khoom ua si, thiab koj yuav paub tias koj nyob hauv cov ntxhais vim txhua yam yog liab. Los yog, txij li Disney's Frozen, paj yeeb, dej khov-turquoise, thiab ntshav. Tej zaum ib qho khoom ua si kuj yuav muaj "Girl Power" sau rau ntawm qhov chaw.
Txoj kev tub nkeeg tshaj plaws kom tau nyiaj hauv "poj niam" cov neeg laus ua lag luam yog ua tib yam. Tsuas yog coj cov khoom, thiab muab nws ua xim pastel. Qhov kev xav zoo li yog tias cov poj niam tsis quav ntsej txog qhov tshwj xeeb thiab lub peev xwm ntawm lub gadget. Lawv cia li yuav nws rau xim. Nws yog patronizing, thiab nws yog qub-fashioned ua ntej peb niaj hnub kev nkag siab ntawm poj niam txiv neej thiab poj niam txiv neej lub luag hauj lwm qhib mus rau ib yam dab tsi deb tshaj tsis meej thiab nuanced tshaj cov tub hluas vs. ntxhais.
"Kev xaiv rau cov qauv thiab xim-ua-hauv lossis hloov kho-ib txwm muaj kev lom zem rau cov neeg siv khoom, txawm tias tus tsim purists yuav sib cav tias cov khoom lag luam zoo tiag tiag yuav tsum zoo tag nrho yam tsis muaj lub tswb thiab xuav," tsim tus neeg sau xov xwm thiab tus saib xyuas Henrietta Thompson hais rau Lifewire ntawm email. "Qhov ntawd tau hais tias, tsis tas yuav muaj hnub no thiab hnub nyoog los sau npe tias yog poj niam txiv neej tshwj xeeb. Ua paj yeeb los ntawm txhua qhov txhais tau tias, tab sis cia nws ua rau leej twg nyiam liab-hint, nws tsis yog ib txwm cov ntxhais (thiab vice versa)"
Inclusive Design
Kev tsim tsis yog hais txog qhov zoo li cas. Txhawm rau hais txog Steve Jobs, kev tsim yog nws ua haujlwm li cas. Thiab muaj qhov sib txawv ntawm lub cev thiab kab lis kev cai ntawm poj niam txiv neej uas yuav tsum tau txiav txim siab.
"Txivneej-ntxhais-ntxhais tsis tau txhais hais tias tsim qauv rau cov neeg tuaj saib tshwj xeeb, vim tias lub ntsiab lus ntawm poj niam los txiv neej tau ua kua thiab saj txawv ntawm ib tus neeg," Brittney Seals, tus thawj coj ua haujlwm ntawm esports technology tuam txhab Esposure, hais rau Lifewire ntawm email. "Qhov zoo ntawm poj niam txiv neej-inclusive peripherals yuav suav nrog ib qho ntawm cov xim spectrum (txawm tias nws tsuas yog dawb thiab dub xwb) ntawm tus nqi (tsis muaj se liab) thiab xyuas kom muaj kev xaiv lossis tsim nyog rau qhov sib txawv ntawm tes thiab taub hau."
Dua, peb tuaj yeem saib Apple rau kev tshoov siab. Lub iPhone, thiab txhua lub xov tooj ntawm lub ntiaj teb uas tau theej nws, yog ib lub khob iav nrog lub thav duab dawb. Nws yog qhov nruab nrab, nws cov xim hloov txhua xyoo, thiab koj tuaj yeem yuav cov qauv tam sim no hauv me me, nruab nrab, thiab loj.
"Rau Aurora Collection, peb tau tsim tshwj xeeb rau cov poj niam thiab txheeb xyuas cov teeb meem mob ntawm lub ntsej muag zoo nkauj, plaub hau ntev, qhov tsis xis nyob ntawm hnav tsom iav, qhwv ntsej, thiab qhov haum haum rau qhov me me. Qhov no tso cai rau peb tsom peb lub dag zog. ntawm kev daws cov teeb meem tseem ceeb no uas tsis yog tshwj xeeb rau cov poj niam thiab yog li nthuav dav aperture ntawm cov khoom siv daws teeb meem uas peb muab tshaj ib pawg poj niam txiv neej, "hais Alvarez Moreno.
Cov paj yeeb thiab cov paj ntawm Aurora sau yuav tsis pab cov lus, tab sis tsim kom muaj kev sib koom ua ke, txawm tias nyob ntawm poj niam txiv neej, qhov loj me, lossis kev nkag mus, yog qhov zoo rau txhua tus. Tsis yog txhua lub khoos phis tawj yuav tsum yog lub monolith rau kev zoo nkauj (iPhone) lossis tsom rau dudes thiab bros (txhua lwm yam kev ua si peripheral puas tau). Ntxiv rau, Aurora ntau yam muaj cov xim uas tsis yog paj yeeb, ib yam nkaus.
Thiab Logitech cov xim liab? Cov neeg siv nyiam:
"Thiab yog," hais tias Alvarez Moreno, "cov khoom no suav nrog cov txheej txheem kho kom haum uas suav nrog Pink Dawn thiab Green Flash colorways, uas yog peb lub hom phiaj nyiam xim xaiv raws li kev sim ntau."
