Key Takeaways
- Meta tau pib sim cov cuab yeej siv nyiaj tau los hauv Horizon Worlds.
- Cov kws tshaj lij hais tias qhov kev txav los ntawm Meta yog ib feem ntawm qhov pib ntawm kev nthuav dav hauv kev muag khoom virtual.
- Ib qho kev tshawb fawb tsis ntev los no pom tias cov neeg siv tau mob siab rau siv cov metaverse rau kev yuav khoom.
Kev yuav thiab muag cov khoom virtual hauv metaverse yuav sai sai no yog kev lag luam loj, cov kws tshaj lij hais.
Meta tau pib sim cov cuab yeej siv nyiaj tau los hauv Horizon Worlds, lub tuam txhab tshaj tawm tsis ntev los no. Cov neeg tsim khoom xaiv tau tuaj yeem pib tsim cov khoom digital thiab cov teebmeem uas lawv tuaj yeem muag ncaj qha hauv qhov chaw sib raug zoo virtual. Nws yog ib feem ntawm kev maj nrawm rau kev lag luam metaverse.
"Kev ua lag luam yeeb yaj kiab online twb tau ua pov thawj tias tib neeg yuav siv nyiaj tiag tiag, xav ntau txhiab lab, rau cov khoom siv virtual thiab muaj peev xwm los koom nrog ntau dua," Amit Shah, tus thawj coj zoo ntawm kev lag luam digital platform VTEX hais. Lifewire hauv kev xam phaj email.
Virtual Shopping
Cov cuab yeej yuav tso cai rau cov neeg siv muag nkag mus rau cov khoom thiab kev paub hauv lub app. Thaum kawg, Meta hais tias, nws cia siab tias tib neeg tuaj yeem "tau ua neej nyob" hauv metaverse.
Horizon Worlds yog Meta's social VR platform tsim los ntawm cov neeg siv tsim cov ntsiab lus uas txhua tus tuaj yeem tsim hauv app nws tus kheej. Lub platform tam sim no tsuas muaj rau cov neeg siv VR laus dua 18 xyoo hauv Asmeskas thiab Canada.
Dab tsi raws nraim koj yuav tuaj yeem yuav thiab muag hauv Meta's version ntawm metaverse tseem tsis meej. Lub tuam txhab hais tias cov cuab yeej yuav tso cai rau cov neeg tsim khoom "muag cov khoom virtual thiab cov teebmeem" thiab muab piv txwv ntawm ib tus neeg muag cov khoom siv txuas ntxiv (xws li lub kaus mom) lossis ib yam khoom uas yuav tso cai nkag mus rau qhov tshwj xeeb ntawm lub ntiaj teb (xws li tus yuam sij tshwj xeeb.).
"Lub metaverse-los ntawm qhov nws tsis raug txwv los ntawm lub cev qhov chaw-yuav coj qib tshiab ntawm kev muaj tswv yim thiab qhib lub sijhawm tshiab rau cov neeg tsim thiab kev lag luam tiam tom ntej kom nrhiav tau lawv txoj kev nyiam thiab tsim kev ua neej nyob, "Meta sau rau ntawm nws qhov blog.
Ricky Houck, tus kws tshaj lij kev lag luam metaverse nrog Touchcast.com, kev lag luam metaverse platform, hais rau Lifewire hauv kev sib tham hauv email tias cov khoom virtual twb kub muag.
Nkag mus rau Kev Lag Luam Kub Virtual
"Nws pib nrog ntau hype los ntawm kev lag luam crypto tsiv mus rau NFTs, tab sis tam sim no peb tau pom cov npe zam, tshwj xeeb, nqis peev hauv qhov chaw no," nws hais. "Gucci, Nike, thiab Tommy Hilfiger tau ua txhua yam hauv kev ua lag luam metaverse, thiab Dolce & Gabbana tsis ntev los no muag tiara rau $ 300, 000 uas tuaj yeem hnav tsuas yog nyob rau hauv metaverse."
Lub metaverse-los ntawm qhov nws tsis raug txwv los ntawm lub cev qhov chaw-yuav ua rau theem tshiab ntawm kev muaj tswv yim thiab qhib txoj hauv kev tshiab rau cov neeg tsim tiam tom ntej.
Tab sis Houck tau hais tias Meta tuaj yeem ntsib kev thuam rau kev lag luam kev lag luam metaverse. Ntau tus neeg siv, nws hais tias, txhawb lub zeem muag ntawm Web 3.0, uas tsawg dua txog kev yuav thiab muag.
"Ib feem loj ntawm kev txav mus los yog muab cov tswv cuab ntau dua rau cov zej zog, noj ib nrab ntawm lawv cov nyiaj (ua ntej se) xa cov lus muaj zog zoo nkauj nyob rau sab nraud," Houck hais. "Qhov ntawd tau hais tias, lawv muaj cov neeg siv loj heev, feem ntau tsis nyob hauv lub vev xaib 3 lub zog, yog li nws tuaj yeem yog qhov txiaj ntsig zoo rau lawv."
Tab sis ib qho kev tshawb fawb tsis ntev los no pom tias cov neeg siv tau mob siab rau siv cov metaverse rau kev yuav khoom. Lub khw muag khoom online Smarty tau tshaj tawm txoj kev tshawb fawb ntawm cov neeg siv khoom uas tsom mus rau lawv txoj kev npaj mus yuav khoom nrog crypto online thiab seb lawv puas tau "ua haujlwm" rau metaverse lossis nyiam mus yuav khoom hauv metaverse.
Txoj kev tshawb nrhiav pom tias 26% ntawm cov neeg siv tam sim no tab tom nrhiav kev teeb tsa virtual kev muaj tiag los koom nrog hauv metaverse, nrog 35% txaus siab them txog $ 500 rau kev teeb tsa VR. Thiab nrog 20% ceeb toom lawv twb tau mus yuav qhov kev hloov pauv, cov khoom sab saum toj uas lawv xav yuav tam sim no suav nrog suab paj nruag (46%), VR games (37%), thiab daim pib kev hais kwv txhiaj (32%).
"Cov ntaub ntawv qhia tau hais tias cov neeg siv khoom txaus siab rau hauv internet tshiab thiab xav kom muaj sijhawm los koom nrog-tshwj xeeb tshaj yog thaum nws los mus yuav khoom," said Vipin Porwal, CEO thiab tus tsim ntawm Smarty, hauv xov xwm tshaj tawm. "Cov tuam txhab lag luam yuav pib hloov pauv ntau ntxiv los daws cov kev xav tau ntawm cov neeg siv khoom tshiab, zoo ib yam li cov tuam txhab no tau hloov pauv thaum pib muaj kev sib kis kom tau raws li cov kev xav tau ntawm cov neeg yuav khoom."
Nir Kshetri, tus kws tshaj lij kev lag luam ntawm University of North Carolina-Greensboro, tau taw qhia hauv kev xam phaj email tias ib qho teeb meem rau Meta txoj kev pib yog tus nqi siab uas cov tsim yuav tsum them. Rau cov khoom siv virtual muag hauv Horizon ntawm Quest VR ntaus ntawv, Meta yuav siv 47.5% ntawm txhua qhov kev sib pauv.
"Txawm li cas los xij, nws yuav tsis suav tias yog siab dhau vim tias Roblox them cov neeg tsim khoom tsuas yog 28.1% ntawm cov nyiaj tau los cuam tshuam nrog kev ua si," nws hais.
