Key Takeaways
- Jones Soda's tshiab augmented kev muaj tiag lub raj mis cov ntawv lo yog qhov ntse haum rau lub hom phiaj tsim uas tuaj yeem txhawb nqa lwm lub tuam txhab.
- Kev muaj tiag yog ib txhij ntau dua thiab siv tau tsawg dua rau cov lag luam me, nyob ntawm seb qhov kev sib tw nyuaj npaum li cas.
- Thaum AR kev lag luam tsis yog lub tswv yim tshiab, nws yog ib yam uas peb yuav pom ntau dua yav tom ntej.
Txhim kho nws cov tswv yim kev lag luam rau kev muaj tiag (AR) zoo li zoo haum rau Jones Soda thiab tuaj yeem tshaj tawm qhov kev lag luam AR rau cov khoom tsis yog thev naus laus zis.
Jones Soda tau cog nws cov duab "Cov Neeg Siv Khoom Siv Khoom Siv Soda" dhau 25 xyoo dhau los los ntawm txoj kev ntawm txhua lub raj mis daim ntawv lo, uas cov neeg siv khoom feem ntau xa tuaj. Tsis ntev los no, lub tuam txhab dej haus tau koom ua ke lub tswv yim ntawd nrog kev muaj tiag los tsim cov ntawv tshwj xeeb uas qhib cov yeeb yaj kiab txog lawv cov ntsiab lus. Qhov no ua rau nws nthuav tawm cov ntaub ntawv ntau dua li cov ntawv luam tawm zoo li qub tuaj yeem, thaum tseem txhawb cov neeg siv khoom sib cuam tshuam nrog cov khoom ncaj qha.
"Peb tau pom [AR siv] hauv Bulgaria-cov tuam txhab haus dej sib txawv siv nws feem ntau thaum lub caij ntuj sov," said Nikolay Krastev, tus kws tshawb fawb cav optimization ntawm Agile Digital Agency, hauv kev sib tham email nrog Lifewire, "Kuv pom tias nws yog ib qho kev nthuav dav heev thiab niaj hnub rau kev lag luam dej haus los koom nrog lawv cov neeg siv khoom."
Thaum muaj qhov ua ntej rau kev ua tiav hauv AR kev lag luam, nws tsis yog ib yam uas txhua lub lag luam zoo li yuav tau txais tam sim no. Ib qho tseem ceeb yog kawm yuav ua li cas los daws AR kev lag luam hauv thawj qhov chaw. Tsis muaj qhov sib cuam tshuam ncaj qha ntawm AR thiab ntau txoj hauv kev ib txwm muaj xws li luam tawm tshaj tawm lossis kev lag luam, yog li cov txheej txheem ib txwm yuav tsis zoo li.
"Nws yuav tsis yooj yim rau lwm lub tuam txhab los siv tib lub tswv yim kev lag luam AR vim tias lawv xav tau ib pab neeg sib txawv ntawm lawv tam sim no los ua kom AR qhov tshwm sim ua tau," said Miranda Yan, tus tsim ntawm VinPit, hauv ib qho email kev xam phaj, "Piv txwv li, luv luv reel ntawm 30 vib nas this yuav tsum txaus siab rau cov neeg tuaj saib hauv thawj 5-10 vib nas this kom lawv mloog rau lub sijhawm tom ntej."
Lwm yam rau cov lag luam xav txog yog tus nqi. Tus nqi ntawm AR kev tshaj tawm tuaj yeem sib txawv raws li txoj hauv kev, nrog rau kev ua haujlwm yooj yim yog tus nqi pheej yig thaum 3D qauv lossis cov yeeb yaj kiab tuaj yeem raug nqi ntau dua. Nws yog ib yam dab tsi uas yuav ua tau ntau dua thiab ruaj khov thaum lub sijhawm mus, thiab peb pom tias nws tau siv ntau zaus, tab sis tam sim no, nws tseem tuaj yeem kaw cov lag luam me.
"AR Kev Lag Luam yuav tsum muaj peev nyiaj ntau kom tau raws li nws cov kev siv nyiaj," said Peter Demings, tus tsim ntawm Tennis Shoez, hauv kev sib tham hauv email, "Kev tsim kho thiab kev lag luam me yuav [nrhiav nws] tsis tuaj yeem ua tiav vim kev siv nyiaj ntau."
Txhob Cia Siab
Txawm hais tias muaj peev xwm sib tw ntawm kev hloov kho qhov tseeb rau kev tshaj tawm, peb yuav zoo li yuav pom AR phiaj xwm rau cov khoom lag luam uas tsis yog thev naus laus zis ntau dua yav tom ntej. Nrog rau kev sib koom ua ke ntawm kev siv thev naus laus zis rau ntau yam hauv lub neej, cov khoom lag luam thawb tawm uas xav tau kev koom tes nrog cov neeg siv khoom yog qhov kev zam.
Qhov kev nce qib hauv AR kev lag luam kuj ua rau muaj kev nkag siab ntau thaum koj xav txog qhov muaj ntau ntawm cov xov tooj smartphones. Nrog rau qhov muaj peev xwm siab ntawm cov neeg siv khoom twb muaj txoj hauv kev los saib AR cov ntsiab lus ntawm lawv, nws tsis xav tsis thoob. Thaum cov tuam txhab lag luam yuav tsum tau ua haujlwm los tsim thiab faib lawv cov lag luam, tsis muaj qhov cuam tshuam rau cov neeg siv khoom nruab nrab.
Raws li Yan tau hais tawm, "Kev siv tsis tu ncua thiab dav ntawm 5G thev naus laus zis yuav tsim lub platform zoo dua thiab muaj txiaj ntsig zoo rau kev siv AR thiab kev siv tau. Gen Z twb tau koom nrog AR los ntawm ntau lub lim thiab lo ntsiab muag ntawm cov platform nrov xws li Snapchat., Instagram, thiab TikTok, thiab lawv yuav cuam tshuam ntau dua los ntawm cov tswv yim kev lag luam AR."
Nrog rau qhov kev txhim kho nyob ze ntawm kev siv thev naus laus zis thiab ntau lub tuam txhab tuav cov digital, nws yuav nthuav kom pom cov tswv yim tshiab uas yuav tsum tau tshawb nrhiav. Jones Soda twb tau thawb lub tswv yim los ntawm kev hloov kho thiab nthuav tawm nws cov npe ib nrab lub raj mis nrog cov ntaub ntawv nyuaj, yog li dab tsi ntxiv?
"Kev muaj tiag ntxiv kev lom zem thiab kev lom zem rau ib yam khoom," said Krastev, "Piv txwv li, Spotify koom tes nrog Coca-Cola los hloov nws cov kaus poom rau hauv jukeboxes. Qhov nruab nrab ze li peb feeb ntawm kev koom tes, cov txiaj ntsig tau zoo heev. haus dej yooj yim tuaj yeem dhau los ua qhov kev paub tsis nco qab."
