Key Takeaways
- Etsy cov neeg muag khoom tawm tsam kev nce nqi hauv kev lag luam e-commerce.
- Cov neeg tawm tsam tau hais hauv tsab ntawv online tias qhov kev nce no ua rau muaj kev puas tsuaj rau cov lag luam me.
- Tab sis qee tus neeg muag Etsy hais tias yuav tsum tau nce tus nqi thiab kev thuam ntawm lub tuam txhab tsis ncaj ncees.
Ntau txhiab tus neeg muag Etsy nyuam qhuav kaw lawv lub khw ib ntus los tawm tsam kev nce nqi hauv kev lag luam e-lag luam, tab sis qee tus neeg muag khoom hais tias qhov kev thuam tsis ncaj ncees.
Qhov kev txav mus los yog teb rau Etsy nce tus nqi uas nws them cov neeg muag khoom los ntawm 5 feem pua rau 6.5 feem pua. Hauv tsab ntawv online, cov neeg tawm tsam tau hais tias qhov kev nce ntxiv no ua rau muaj kev puas tsuaj rau cov lag luam me. Txawm li cas los xij, Etsy tus muag khoom Naomi Morris hais rau Lifewire hauv kev sib tham hauv email tias nws xav tias qhov kev rau txim ntawm lub tuam txhab tsis raug lees paub.
"Lub sijhawm no ntawm kev nce nyiaj nce siab, peb yuav tsum cia siab tias tus nqi nce ntawm txhua yam," Morris hais. "Tus nqi nce tsis yog qhov tseem ceeb, thiab tsis muaj ib yam dab tsi txwv cov neeg muag khoom los ntawm kev nce lawv tus nqi los them tus nqi. tus nqi ntxiv. Qhov tseeb, yog qhov ntau tus neeg muag khoom tau xaiv ua."
Tus Nqi Protest
Nyob rau hauv tsab ntawv xa mus rau Etsy, tus thawj coj tawm tsam, Kristi Cassidy, hu ua tus nqi nce nqi "tsis muaj dab tsi luv luv ntawm kev khwv nyiaj txiag thoob ntiaj teb."
Cassidy tseem tab tom ua lub hom phiaj ntawm Etsy txoj cai tshaj tawm tau ua tiav thaum ntxov xyoo 2020. Txoj cai tshiab xav kom cov neeg muag khoom tau nyiaj tsawg kawg yog $ 10,000 ib xyoos ntawm Etsy thiab leej twg muaj lawv cov khoom tshaj tawm ntawm Etsy's offsite social media thiab search-engine koom tes. kom them 12% tus nqi tshaj tawm ntawm kev muag khoom los ntawm kev tshaj tawm.
"Ua tsaug rau Offsite Ads, cov nqi Etsy yog ib qho kev siv nyiaj tsis txaus ntseeg uas tuaj yeem siv ntau dua 20% ntawm txhua qhov kev lag luam," Cassidy tau sau. "Peb tsis muaj kev tswj hwm li cas cov kev tshaj tawm no tau tswj hwm lossis peb cov nyiaj ntau npaum li cas. siv."
Cassidy tab tom nrhiav kev tswj hwm Etsy txoj cai. Cassidy tau sau tias "Tsis zoo li cov neeg ua haujlwm lossis cov neeg xauj tsev hauv cov chaw muag khoom hauv khw muag khoom ib txwm muaj, Etsy tuaj yeem tua lossis tshem tawm peb txhua lub sijhawm, yog vim li cas, tsis muaj kev cuam tshuam," Cassidy tau sau. tsa txhua lub sijhawm Etsy xav zoo li nws."
Etsy tsis xa rov qab thov los ntawm Lifewire nrhiav kev tawm tswv yim.
Ntau Etsy resellers Lifewire tau hais kom pom zoo nrog cov kev xav tau tsa hauv Cassidy tsab ntawv. Piv txwv li, Mariana Leung-Weinstein, uas yog tus tswv thiab ua haujlwm Wicked Finch Farm ntawm Etsy, uas muag jams, hais tias nws pib kos npe nrog Etsy vim nws xav tias zoo li kev koom tes ntau dua li kev koom tes.
Lub sijhawm no ntawm kev nce nqi siab, peb yuav tsum cia siab tias tus nqi nce rau txhua yam."
"Cov cai qub tau hais tias nws yog lub zej zog nkaus xwb rau cov neeg ua khoom muag lawv tus kheej," Leung-Weinstein tau hais tias. Cov neeg ua yeeb yam feem ntau muab qhov cim me me rau lawv txoj haujlwm piv rau cov sij hawm uas lawv muab tso rau hauv. Etsy tus nqi feem pua me me thaum pib yog palatable."
Hannah M. Le hais rau Lifewire hauv kev xam phaj email tias nws tau siv los muag ntawm Etsy. Nws pib nrog nws tus kheej embroidered thaj ua rau thaj, ces hloov mus rau t-shirts nws ua.
"Lawv nyuaj heev rau cov neeg muag khoom uas nce siab vim cov ntsiab lus yuav ua rau muaj teeb meem txhaum cai, uas tsuas yog ib qho ntawm ntau qhov laj thawj vim li cas ntau tus neeg muag khoom tsis nyiam Etsy thiab xav tias yuav tsum siv nws," Le hais. "Tom qab ob peb xyoos, kuv yeej tsis tau muag ntau npaum li ntawd los ntawm Etsy. NW nyuam qhuav txaus los ntawm, thiab kuv tsis tau muag txhua yam khoom kuv muaj nyob ntawd."
Etsy cov neeg muag khoom twb tau tawm tsam ua qhov muag lawv xav tau hauv kev lag luam oversaturated, Le hais. "Feem ntau cov neeg muag khoom tshiab yuav siv sijhawm tsawg kawg peb lub hlis los muag lawv cov khoom thawj zaug, uas twb tau them tus nqi teev npe los ntawm kev mus," Le ntxiv.
Tom qab nws ntxhov siab nrog kev sim muag ntawm Etsy, Le paub txog lub sijhawm ua lag luam, Nws tau tsim RE. STATEMENT, kev lag luam online rau cov lag luam me lossis cov neeg tsim khoom ywj pheej muag lawv cov khaub ncaws upcycled.
"Peb tau ua pov thawj tias kev sib sau ua ke, kev thov siab yuav ua rau cov neeg muag khoom ntau dua, cov nqi nce yuav tsis cuam tshuam rau lawv qhov muag," Le said.
Morris kuj tau txiav txim siab ua kom muaj kev muag khoom sib txawv tom qab siv sijhawm ntawm Etsy. Nws tsim nws tus kheej lub vev xaib uas muag cov khoom siv hauv tsev. Morris tau hais tias "Koj yuav tsum tau ua haujlwm me ntsis ntxiv kom tau txais kev khiav tsheb thiab tsim kom muaj cov neeg tuaj saib, tab sis tom qab ntawd tsawg kawg koj tswj hwm koj txoj kev lag luam kom ntau dua," Morris hais.
Ntawm qhov tod tes, Morris tau hais tias nws tau muaj kev paub "zoo" ntawm Etsy. Nws hais ntxiv tias "Kev muag khoom yob tsis muaj kev siv zog, thiab kuv tau them," nws hais ntxiv.
