Key Takeaways
- Ntawm tag nrho cov kev xav hauv xyoo 2021, tej zaum qhov tseem ceeb tshaj plaws yog tus tsim ntawm kev tshaj xov xwm.
- Platforms incentivize creators with creator funds and more way to make money now than ever.
-
Cov kws tshaj lij hais tias tus tsim kev lag luam tsuas yog loj hlob rau xyoo 2022, tshwj xeeb tshaj yog ntawm TikTok.
2021 muaj ntau qhov sib txawv, tab sis ib qho uas tseem nyob ib puag ncig tag nrho lub xyoo yog qhov nrov ntawm cov neeg tsim khoom ntawm kev tshaj xov xwm platforms.
Cov neeg muaj kev cuam tshuam hauv zej zog, tam sim no paub zoo tias yog cov neeg tsim khoom, muaj, qee txoj hauv kev, coj dhau lub platform xyoo no. Koj tsis tuaj yeem scroll koj cov khoom noj yam tsis pom qee tus neeg tsim khoom tham txog lawv cov khoom tu tawv nqaij tshiab tshaj plaws. Cov kws tshaj lij hais tias cov neeg tsim khoom tau dhau los ua lub hauv paus ntawm kev tshaj xov xwm xyoo tas los no, thiab cov platforms tau txais kev ceeb toom thiab ua raws li tus tsim qauv.
"Peb yuav mus txuas ntxiv pom cov piv txwv [ntawm tus tsim kev lag luam loj hlob] xyoo tom ntej; nws zoo siab heev uas pom kev tshaj xov xwm muab cov neeg tsim muaj cib fim uas yav dhau los yuav tsis cuam tshuam nrog kev lag luam," Justin Kline, CEO thiab tus tsim ntawm influencer lag luam lag luam, Markerly, hais rau Lifewire dhau email.
Tus Tsim Kev Lag Luam
Cov kev tshaj tawm hauv zej zog tau nce qhov tseem ceeb ntawm cov neeg tsim khoom thiab koom nrog ntau txoj hauv kev rau lawv kom tau nyiaj thiab loj hlob lawv cov hauv qab, tshwj xeeb tshaj yog xyoo tas los. Spotify, piv txwv li, qhib Podcast Subscriptions yog li txhua tus tsim muaj lub sijhawm los tsim cov nyiaj tau los. Tom qab ntawd muaj YouTube tsim cov peev nyiaj $ 100 lab tus tsim, thiab TikTok's tshiab Creator Next feature, uas suav nrog cov lus qhia, khoom plig video, thiab lub sijhawm rau ntau tus tsim koom nrog TikTok Creator Marketplace los koom tes nrog cov npe.
Peb tseem yuav pom ntau dua TikTok influencers tshwm sim nrog txhua hnub dhau mus.
"Creators ntawm TikTok lom zem ntau dua ib lab tus tib neeg thoob ntiaj teb-lawv cov ntsiab lus ua rau peb muaj kev xyiv fab, ua rau peb luag, qhia peb yam tshiab, thiab muab kev nkag siab rau peb lub zej zog," TikTok tau hais hauv nws qhov blog tshaj tawm txog Creator Next. "Los ntawm cov neeg ua yeeb yaj kiab TikTok 'tsuas yog kev lom zem' rau sab hustlers thiab cov uas tsim ib txwm, peb paub tias cov neeg tsim muaj ntau lub hom phiaj, kev txhawb siab, thiab kev cia siab."
Nws tsis xav tsis thoob vim li cas lub platform zoo li TikTok thiab lwm tus nqis peev hauv cov yam ntxwv qhia meej meej rau tus tsim. Cov lej tsis dag, thiab tus tsim kev lag luam loj hlob zuj zus.
Kev tshawb fawb MBO tsis ntev los no tau pom tias 7.1 lab tus neeg Asmeskas tau khwv tau nyiaj xyoo dhau los ua ib feem ntawm "tus tsim kev lag luam." Tsis tas li ntawd, 3.2 lab tus tib neeg npaj los ua tus tsim cov ntsiab lus hauv ob xyoos tom ntej.
Ntawm Instagram, tus naj npawb ntawm cov npe txhawb nqa kev tshaj tawm tau nce ntau ntawm 1.26 lab hauv 2016 txog 6.12 lab hauv 2020, txhua tus ua tsaug rau cov neeg tsim khoom ntawm lub platform.
Ib qho kev hloov pauv loj uas tau tshwm sim xyoo no yog cov neeg tsim khoom pib ua nyiaj ncaj qha los ntawm lawv cov kiv cua lossis cov thwjtim es tsis yog los ntawm hom lossis platforms nkaus xwb. Piv txwv li, Twitter qhia txoj hauv kev ncaj qha los qhia cov neeg koj ua raws nrog Super Follows thiab Ticketed Spaces.
"Nws ua rau muaj kev nkag siab zoo rau kev txhawb nqa cov neeg tsim khoom tam sim no vim tias, hauv kev saib xyuas kev lag luam, cov neeg tsim cov ntsiab lus yog tus saib xyuas ntawm cov neeg siv kev saib xyuas, " Daniele Saccardi, tus thawj tswj hwm ntawm Preply, kev kawm lus app thiab e-kev kawm platform, sau hauv email rau Lifewire. "Kev lag luam tuaj yeem nqis peev txhua yam lawv xav tau ntawm kev tshaj tawm flashy thiab kev tshaj tawm kev lag luam, tab sis tsis muaj ib yam dab tsi uas cuam tshuam rau cov neeg siv kev koom tes ntau dua li cov ntsiab lus uas lawv cuam tshuam nrog."
Ntau yam ntsiab lus tuaj
Kline hais tias TikTok tau tawm los rau saum lub xyoo no hauv kev muab cov neeg tsim khoom lawv xav tau thiab tias lub platform tsuas yog loj hlob ntxiv mus rau xyoo 2022.
"Peb yuav twv yuav raug hu txuas ntxiv mus pom ntau tus neeg muaj kev cuam tshuam TikTok tuaj nrog txhua hnub dhau mus," nws hais. "Qhov ntawd ib txwm yuav yog TikTok qhov zoo dua nyob rau txhua lub xyoo: leej twg tuaj yeem tawg thaum hmo ntuj, thiab los ntawm qhov ntawd, qhov muaj peev xwm tsis muaj qhov kawg, txawm tias lawv tau txais nyiaj ntawm TikTok nws tus kheej lossis qhov pom tshiab pom tau muab lawv txoj hauv kev rau lwm qhov."
Nws ua rau muaj kev nkag siab zoo los txhawb cov neeg tsim khoom tam sim no vim tias, hauv kev lag luam saib xyuas, cov neeg tsim cov ntsiab lus yog tus saib xyuas ntawm cov neeg siv kev saib xyuas.
TikTok tam sim no yog tus tsim lub platform nyiam, raws li 2021 Creator Economy Report los ntawm Influencer Marketing Factory. Cov yees duab app nyiam 30 feem pua ntawm cov neeg tsim, ua raws li Instagram (23%) thiab YouTube (22%).
Daim ntawv tshaj tawm kuj tseem ci ntsa iab ntawm cov nyiaj tau ua nyob rau hauv tus tsim kev lag luam. Tag nrho Creator kev lag luam loj yog tsawg kawg yog $ 104.2 nphom thiab loj hlob los ntawm hnub. Hauv tsab ntawv tshaj tawm, Jack Conte, CEO ntawm Patreon, tau hais tias tsis muaj lub sijhawm zoo rau kev muaj tswv yim dua li lub sijhawm peb nyob tam sim no.
"Cov neeg tsim khoom tab tom yuav muaj zog, tswj hwm, thiab kev nom kev tswv thiab kev coj noj coj ua mus rau qib uas tsis tau muaj dua," Conte hais hauv tsab ntawv tshaj tawm.
"Kev them taus, kev nkag tau yooj yim, thiab kev nthuav dav ntawm cov cuab yeej tsim, ua ke nrog qib ntawm kev sib txuas thoob ntiaj teb ntawm cov tib neeg yog tsim kom muaj kev hloov pauv tsis tau los ntawm kev muaj tswv yim tawg."
