Yuav Paub
- Ua kom luv luv thiab yooj yim, thiab muab cov neeg nyeem qee yam uas lawv tsis tuaj yeem tau txais los ntawm lwm qhov chaw.
- Tau rau lub sijhawm sib xws thiab tus qauv zoo ib yam.
- Less is more. Siv peb lossis tsawg dua tus qauv, siv cov thav ntawv thiab cov thawv me me, thiab lo rau tsis pub ntau tshaj ib lossis ob daim duab rau ib nplooj ntawv.
Txawm tias koj tab tom tsim tsab ntawv xov xwm luam tawm lossis rau kev faib hluav taws xob, ua raws li cov qauv tsim qauv zoo tuaj yeem pab koj tsim cov ntawv xov xwm zoo tshaj plaws thiab cov neeg nyeem ntawv. Siv cov lus qhia yooj yim no thaum koj tsim koj qhov kev tshaj tawm.
Tsom rau Cov Ntsiab Lus
Txhawm rau sawv tawm thiab tsim nyog rau tus neeg tau txais lub sijhawm, tsab ntawv xov xwm zoo yuav tsum nthuav tawm cov ntsiab lus tseem ceeb hauv cov qauv luv. Lub sijhawm ntawm 20-nplooj ntawv xov xwm tuag nyob rau xyoo 1990. Niaj hnub no, cov ntsiab lus uas qhia, qhia, thiab lom zem tshaj cov ntsiab lus uas nyeem zoo li cov lus sib tham.
Qee qhov kev coj ua zoo tshaj plaws:
- Muab rau cov nyeem ib yam dab tsi uas lawv tsis tuaj yeem tau txais los ntawm lwm qhov chaw - kev xam phaj tshwj xeeb, cov lus qhia muaj txiaj ntsig sab hauv, thiab lwm yam.
- Cov neeg feem coob tsis txaus siab rau cov ntsiab lus uas suav nrog cov lus sib tham, cov ntawv tshaj tawm hnub so, lossis lwm yam khoom uas nyiam keeb kwm nkaus xwb.
- Cia nws luv thiab yooj yim. Tsis tas yuav sau ntau nqe lus thaum tsuas yog peb lossis plaub yuav txaus.
- Siv cov duab thiab cov lus piav qhia, tab sis zam cov duab tawm lossis cov duab kos.
Xav ob zaug txog kev nqa ib daim duab lossis ib zaj dab neeg hauv internet. Feem ntau, kev tshaj tawm cov ntsiab lus uas koj tsis muaj, thiab qhov uas koj tsis tau txais daim ntawv tso cai rov siv dua, tuaj yeem ua rau koj mus rau hauv dej kub raug cai thiab nyiaj txiag. Raws li txoj cai ntawm tus ntiv tes xoo: Yog tias koj tsis tau tsim nws tus kheej, koj tsis tuaj yeem suav nrog hauv koj tsab ntawv xov xwm, tshwj tsis yog koj muaj ntawv pov thawj tso cai.
Ua Ib Leeg
Cov ntawv xov xwm feem ntau tsis siv rau ntawm daim ntawv ntxiv lawm - cov ntawv xov xwm xa email ua pov thawj ntau dua - tab sis qhov koj tsim tseem yuav tsum luam tawm, uas txhais tau tias koj yuav tsum ua raws li cov qauv luam tawm.
Tshwj xeeb:
- Siv kab sib chaws rau nplooj ntawv-rau-nplooj sib xws. Kev sib raug zoo yog qhov tseem ceeb rau cov ntawv xov xwm zoo tshaj plaws.
- Siv cov qauv thiab cov qauv qhia rau kev ua kom zoo ib yam. Txawm hais tias koj siv lwm tus qauv lossis tsim koj tus kheej, nyob nrog nws.
- Siv cov ntsiab lus rov qab xws li footers, headers, thiab department heads.
- Siv tib ob peb daim ntawv thoob plaws hauv tsab ntawv xov xwm.
- Siv xim kom nyiam qhov muag rau cov ntaub ntawv tseem ceeb, tab sis tsis txhob overdo nws.
Tsis txhob sib thab
Ntau tsis yog ib txwm zoo dua. Yog tias koj daim ntawv xov xwm chock tag nrho ntawm fonts, xim, duab, thiab duab, tus nyeem ntawv yuav raug muab tso tawm. Ua kom huv si thiab ua kom yooj yim.
- Siv peb lossis tsawg dua tus qauv.
- Siv thav ntawv thiab lub thawv me me.
- Siv tsis pub ntau tshaj ib lossis ob daim duab kos duab, duab lossis duab kos npe rau ib nplooj.
Zam tsis txhob kos duab yog tias koj ua tau. Tsis muaj dab tsi qw "Amateur teev!" zoo li ib tsab ntawv xov xwm uas muaj cov duab kab random.
Siv Contrast
Txawm hais tias tsab ntawv xov xwm tsis khoom ntau dhau los, cov ntawv xov xwm tsim yam tsis muaj qhov sib txawv-ib phab ntsa loj ntawm cov ntawv nyeem-yuav ua rau tho txawv. Txoj hauv kev suav nrog qhov sib txawv hauv koj tsab ntawv xov xwm suav nrog:
- Siv cov ntawv zoo sib xws xws li hom bold sans serif rau cov ntawv xov xwm thiab serif font rau lub cev ntawv.
- Ua kom loj, loj tiag tiag. Siv lub hau npog qhov ncauj los yog nthuav tawm cov ntaub ntawv txuas los ua ib nqe lus.
- Siv qhov chaw dawb nyob rau hauv daim ntawv ntawm cov gutters dav dav lossis cov npoo los tiv thaiv cov ntawv tuab. Qhov chaw dawb ntxiv chav ua pa rau qhov muag.
- Ntxiv rub cov lus los rhuav tshem ib tsab xov xwm ntev thiab ua rau tus nyeem ntawv. Cia lawv luv luv thiab nthuav.
Electronic Newsletters
Yog tias koj xa koj cov ntawv xov xwm los ntawm email, koj yuav tsum tau los ntawm US txoj cai lij choj kom ua raws li txoj cai CAN-SPAM Act. Nyob rau theem siab, koj yuav tsum suav nrog (feem ntau nyob rau hauv lub footer) lub npe thiab chaw nyob xa ntawv ntawm tus tshaj tawm nrog rau qhov yooj yim-rau-nrhiav txuas rau unsubscribe los ntawm cov ntawv xa ntawv.
