Key Takeaways
- Instagram tab tom sim hauv-app subscriptions rau $1 thiab $5.
- Instagram qhov sib xyaw ntawm video / duab / lag luam / social network yog lub platform zoo meej rau kev them nyiaj subs.
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Kev tso npe ntau dhau thiab lub platform kaw-hauv yog qhov kev poob qis tshaj plaws.
Patreon-style subscriptions tau yog qhov kev sib raug zoo tshaj plaws ntawm xyoo 2021. Twitter, OnlyFans, thiab txawm tias Tumblr kub ntawm cov subs uas cia cov neeg nyeem them nyiaj los txhawb cov neeg tsim-nrog lub platform txiav nws, ib txwm muaj.
Tab sis Instagram, ntau dua li lwm yam kev sib raug zoo, yog qhov haum rau kev them nyiaj tom qab, ua tsaug rau nws qhov sib xyaw ua ke ntawm cov yeeb yaj kiab, duab, kev lag luam, thiab ua tus kws tshaj lij cov qauv ntawm LinkedIn.
"Txawm hais tias Patreon muab kev pabcuam dav dav ntawm kev sib raug zoo, Instagram muaj qhov pom tsis tau zoo," e-commerce tus tswv Stephen Light hais rau Lifewire ntawm email.
"Tus tshiab subscription feature yog rumored muaj xws li perks xws li ib tug 'tus tswv cuab tshwj xeeb daim paib' thaum koj dhau los ua ib tug kiv cua Subscriber. Hom kev pom tshwj xeeb yog txaus nyiam heev rau tib neeg, thiab xav tias yuav loj npaum li cas Instagram yog lub platform, nws tuaj yeem tuav tus nqi sib raug zoo dua li kev tso npe Patreon."
SubNormal
Lub Tsib Hlis 2021, tus thawj coj ntawm Instagram, Adas Mosseri, tau hais rau Cov Ntaub Ntawv tias nws tau "xav txog" cov npe. Raws li ob lub xov tooj ntawm cov kev pabcuam taug qab, Instagram tam sim no tau sim hauv app yuav khoom rau "Instagram Subscriptions" rau $ 4.99 thiab $ 0.99, qhia tias cov kev tso npe yuav tuaj sai sai.
Txawm hais tias Patreon muab kev pabcuam dav dav ntawm kev sib raug zoo, Instagram muaj qhov pom tsis sib xws.
Cov neeg siv yuav tau txais dab tsi rau lawv cov nyiaj? Kev nkag mus rau cov yeeb yaj kiab thiab cov duab zoo li pom tseeb, nrog rau cov dab neeg Instagram uas muab ob qho tib si, lossis Instagram Live lossis daim ntawv ntev Instagram Videos (yav dhau los IGTV).
Instagram qhov kev nplua nuj ntawm cov qauv yuav tsis meej pem hauv kev siv txhua hnub, tab sis rau kev sib cais thiab them nyiaj tawm xov xwm, nws tuaj yeem yog qhov zoo tagnrho. Tau txais cov snippet dawb, saib lub sij hawm-ntev version nrog sub, thiab lwm yam. Muaj ntau, ntau txoj hauv kev uas cov neeg siv tuaj yeem ntim lawv cov khoom tsim kom tau nyiaj.
Yog li, Dab tsi hauv Nws rau Subscribers?
Instagram yog lub platform tshwj xeeb. Txawm hais tias qee tus ntawm peb tsuas yog ua raws li peb cov phooj ywg thiab tsev neeg, cov neeg hauv kev lag luam muaj tswv yim siv nws ua lub platform rau kev ua haujlwm. Lawv nyiam qhia lawv "Insta" tuav lawv lub vev xaib URL. Lawv tiv tauj ib leeg ntawm Instagram cov lus, tshaj tawm cov yeeb yaj kiab ua haujlwm, thiab qhov project tiav tsis muaj nyob kom txog thaum nws tau qhia hauv zaj dab neeg.
Muaj ntau txoj hauv kev los siv qhov no los ntawm kev tso npe. Influencers, piv txwv li, tuaj yeem them nyiaj tshwj xeeb cov ntsiab lus uas muaj txiaj ntsig zoo rau PR cov koom haum; cov hom zam, uas twb tau tso cov khoom sau rau ntawm lub platform, tuaj yeem muab kev nkag tshwj xeeb lossis qib siab.
"PR cov neeg yuav dhia ntawm qhov ntawd tam sim ntawd," Lub teb chaws Yelemees-based fashion stylist Nuria Gregori hais rau Lifewire hauv kev xam phaj. "Cov nyiaj yuav tsis muaj teeb meem."
Qhov tseeb, influencers yuav yog cov neeg tau txais txiaj ntsig loj tshaj plaws ntawm Insta subs. Lawv tuaj yeem tsoo lawv "cov ntsiab lus" thiab muab pov tseg rau hauv txhua hom silos. Xov xwm rau cov pej xeem PR, tshwj xeeb hauv qhov tob hauv cov yeeb yaj kiab rau cov neeg mob siab rau, cov ntawv tsis pub tshaj tawm rau txhua tus neeg uas xav saib lawv shill yam tsis muaj kev cuam tshuam, thiab lwm yam.
Los yog ua lag luam? Instagram twb yog qhov chaw lag luam, nrog cov kev hloov pauv siab xav tsis thoob rau nws cov tshaj tawm. Cov khoom thaum ntxov tuaj yeem rub tib neeg mus rau hauv npe.
Muaj ntau lub sijhawm rau cov neeg tsim khoom ib txwm muaj. Hloov chaw tso cov yeeb yaj kiab tshwj xeeb tom qab Patreon paywall ntawm YouTube, lawv tuaj yeem muab tshuaj xyuas, qhia guitar, nkauj tshwj xeeb, lossis lwm yam rau Instagram.
Private Party
Thaum Instagram muaj kev ncav cuag loj thiab zoo nkauj npaum li lub platform rau cov neeg muaj kev cuam tshuam, nws tseem yog tus kheej, cov tswv cuab nkaus xwb. Whereas Patreon ties rau hauv cov platforms uas twb muaj lawm, thiab cia ib tug neeg uas muaj ib tug subscription nkag mus rau tag nrho cov ntsiab lus nyob rau hauv YouTube, podcasts, thiab lwm yam, ib tug Instagram sub tsuas yog rau Instagram. Thiab qhov ntawd yuav yog kev muag khoom nyuaj. Cov neeg Patreon tuaj yeem ua rau lawv cov neeg txhawb siab siab tshaj plaws.
"Nws yeej zoo li txhua lub social media platform tau ntxiv qee theem ntawm kev them nyiaj rau lawv qhov chaw. Txawm hais tias qhov tshwj xeeb yog qhov txaus nyiam rau qee qhov, nws kuj tseem yuav yog qhov ua rau tib neeg tawm, "hais tias Light. "Cov ntsiab lus uas tau pub dawb tag nrho txij li lub platform pib tam sim ntawd los nrog tus nqi lossis tuaj yeem xa cov neeg tuaj saib rau hauv 'subscribe overload.'"
Instagram subscriptions zoo li qhov tseeb, txawm li cas los xij. Peb tsuas yog yuav tsum pom tias tib neeg siv lawv li cas.
