Key Takeaways
- Ib tsab cai lij choj thawb rau lub sijhawm sijhawm ntawm kev tshaj tawm xov xwm.
- Tsis yog tag nrho cov algorithms phem.
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Lub sijhawm ncua sij hawm yuav tsis yog lus teb.
Daim nqi bipartisan tuaj yeem xaus kev tshaj xov xwm qhov zoo tshaj plaws thiab qhov phem tshaj plaws-lub sijhawm algorithmic.
Daim nqi yuav yuam kom cov kev pabcuam kev sib raug zoo xws li Facebook, Instagram, thiab Twitter kom muab lub sijhawm qub qub raws sijhawm raws li kev hloov pauv rau cov txheej txheem tsim tawm uas tau ua kom zoo kom cov neeg siv koom nrog thiab npau taws.
Lub tswv yim yog tias cov neeg siv tuaj yeem xaiv hloov ntawm cov opaque no thiab tejzaum nws siv cov ntsiab lus pub thiab rov qab ntsuas kev tswj hwm. Tab sis nws puas yuav ua haujlwm? Tom qab tag nrho, muaj ib qho laj thawj cov platforms no nrov heev-cov neeg nyiam qhov lawv tau noj.
"Lub hom phiaj tseem ceeb ntawm lub algorithm yog los pab tib neeg pom cov ntsiab lus sib koom ua ke uas cuam tshuam rau lawv. Qhov no yog tus tshaj lij vim nws ua rau tib neeg nyiam hauv app, ntxias lawv kom nyob ntev dua," yav dhau los kev sib raug zoo media manager Hayley Kaye hais rau Lifewire ntawm email. "Qhov kev thim rov qab yog qhov tseeb ntawm kev noj zaub mov raws sijhawm. Yog tias qhov pub noj yog ib txwm ua raws sijhawm, nws yuav dhuav vim tsis yog txhua yam hauv online yog qhov txaus siab lossis cuam tshuam rau koj."
Qhov Zoo Tshaj Plaws Algorithmic
Nws yeej ntxhov siab thaum koj tig deb ntawm Instagram ib pliag, thiab thaum koj rov qab los, koj nyob hauv qhov chaw sib txawv tshaj qhov koj tawm mus. Tab sis ntawm qhov tod tes, nws yuav ua rau muaj kev ntxhov siab zoo sib xws uas koj tsis nco qab cov lus los ntawm cov phooj ywg thiab tsev neeg vim lawv tau tshaj tawm ob peb teev dhau los, thiab lawv tau plam tawm hauv qab ntawm koj cov khoom noj.
Txawm tias koj tuaj yeem tiv thaiv algorithm, koj tuaj yeem txaus siab rau cov txiaj ntsig. YouTube yog uncannily zoo ntawm kev pom zoo video ua raws li qhov koj nyuam qhuav saib. Qhov ntawd tej zaum yuav ua rau cov kauv mus rau hauv cov ntsiab lus muaj teeb meem ntau dua, tab sis yog tias koj, hais, kawm ntaus guitar, nws tuaj yeem yog ib qho kev qhia tseem ceeb.
Lub hom phiaj tseem ceeb ntawm algorithm yog los pab tib neeg pom cov ntsiab lus sib koom ua ke uas cuam tshuam rau lawv.
Qhov teeb meem, yog li, tsis yog algorithms lawv tus kheej. Nws yog tias cov algorithms yog, nyob rau hauv cov lus ntawm daim ntawv thov, "opaque." Lawv cov kev txwv, thiab yog li ntawd lawv lub hom phiaj, tau muab zais.
"Yog tias peb saib TikTok, vim li cas nws thiaj li muaj kev cuam tshuam loj heev ntawm cov neeg siv feem ntau vim tias cov algorithm zoo heev," Kyle Dulay, tus tsim ntawm social media influencer matchmaking service Collabstr, hais rau Lifewire ntawm email, "thiab thaum kawg qhov no ua rau lawv rov qab los rau hauv app ntxiv."
Lub algorithm, yog li, tsis yog qhov tseem ceeb rau kev tsav txhua qhov kev koom tes tseem ceeb. Nws tseem yog cov kua ntses zais cia uas muab cov vev xaib zoo li TikTok ib qho ntug hla cov neeg sib tw. Tsuav tsuas muaj 24 teev nyob rau ib hnub xwb, social networks yuav tau sib ntaus sib tua rau lawv cov hlais ntawm lub zero-sum pie.
Ib Lub Sijhawm Tseeb
Qhov teeb meem yog, algorithms tsis yog txhua qhov sib npaug. Ib lo lus teb, ib qho uas tau hais los ntawm cov neeg tsim cai lij choj tom qab daim nqi no, yog muab lub sijhawm sijhawm yooj yim, tab sis qhov ntawd yog qhov kev txiav txim siab raws li cov algorithms nws yuav hloov. Qhov teeb meem tsis yog algorithms. Qhov teeb meem yog lub hom phiaj tom qab lawv.
"Algorithms yog, nyob rau hauv lawv daim ntawv yooj yim, tsuas yog ib txheej ntawm txoj cai," cov ntaub ntawv kws tshawb fawb thiab 'nano-influencer,' Joshua Estrin, Ph. D., hais rau Lifewire ntawm email. "Yog li ntawd, txhua txoj cai 'algorithmic' lossis 'chronological' tseem yog arguably ib algorithm. Puas yog lawv rhuav tshem lub ntiaj teb no? peb paub tias peb tsis yog nyob hauv kev tsis sib haum xeeb."
Tam sim no, Twitter, Facebook, thiab TikTok tau tsom mus rau kev tsav cov neeg siv kev koom tes, thiab txoj hauv kev yooj yim tshaj plaws los ua qhov no yog ua rau tib neeg npau taws. Peb txawm muaj npe rau tus cwj pwm uas qhov no txhawb. "Doomscrolling" yog "kev nqis tes ua txuas ntxiv mus thiab nyeem cov ntsiab lus nyuaj siab lossis txhawj xeeb ntawm kev tshaj xov xwm lossis xov xwm," hais tias Oxford phau ntawv txhais lus Askiv.
Lub sijhawm sijhawm tseeb tiag tiag yuav tsis muaj kev tswj hwm, tab sis nws kuj tseem yuav ua rau tib neeg tsis siv nws. Qhov ntawd yog xov xwm zoo rau Facebook haters, tab sis raws li peb tau hais, tib neeg nyiam lawv cov algorithmic pub. Thiab yog tias, raws li daim nqi no tau tshaj tawm, lub sijhawm ncua sij hawm tsuas yog muab raws li kev xaiv, nws yuav tsis siv sijhawm ntev rau txhua yam kom rov qab mus rau qhov tam sim no.
Thiab tus ncaws pob? Yog tias koj ntxub cov algorithm tiag tiag, koj tuaj yeem siv tus neeg thib peb app los saib koj tus account. Feem ntau cov tsis-Twitter Twitter apps muab qhov no los ntawm lub neej ntawd, thiab tseem muaj qee tus neeg saib Instagram.
Thaum kawg, txawm li cas los xij, nws yuav siv ntau dua li cov neeg tsim cai lij choj tswj hwm ib qho kev xaiv los daws cov teeb meem tshwm sim los ntawm kev tshaj xov xwm algorithms. Tsis txog thaum lawv qhib rau kev tshuaj xyuas peb yuav muaj kev tswj hwm.
