Key Takeaways
- Tshawb nrhiav lub tshuab tsim tawm them nyiaj kom ntseeg tau tias lawv cov software muaj nyob ntawm ntau yam khoom siv.
- Raws li tsab ntawv ceeb toom tsis ntev los no, Google tuaj yeem them Apple $ 15 nphom kom nyob twj ywm hauv lub tshuab tshawb nrhiav.
- Muaj ntau lwm qhov web browsers rau Google, suav nrog Microsoft Edge.
Nws tsis muaj xwm txheej uas tej zaum koj yuav siv Google tshawb lub vev xaib yog tias koj siv iPhone.
Tshawb nrhiav cav feem ntau them cov tuam txhab tsim khoom rau preinstall software. Google tuaj yeem them Apple $ 15 txhiab daus las kom nyob twj ywm qhov kev tshawb nrhiav lub hauv paus, raws li daim ntawv sau nyiaj tshiab. Qhov tseeb tias cov kev tshawb fawb loj tau siv los ntawm ntau tus neeg ua kom cov neeg siv saib lub vev xaib.
"Google them browsers thiab platforms los ua lub hauv paus kev tshawb fawb cav, yog li lawv khaws cov khoom lag luam siab," tus kws tshawb fawb cav John Locke hais rau Lifewire hauv kev xam phaj email. "Vim tias AdWords yog lawv cov nyiaj tau los tseem ceeb, ntau tus neeg siv lawv lub tshuab tshawb nrhiav, ntau tus neeg yuav txaus siab them rau qhov kev tso kawm AdWords."
Paying for Results
Tus kws tshuaj ntsuam Toni Sacconaghi tau hais hauv kev tshawb fawb sau tseg tias Google cov nyiaj them kom nyob twj ywm qhov kev tshawb nrhiav lub hauv paus ntawm iPhone yuav tau nce txog $ 10 nphom hauv xyoo nyiaj txiag 2020.
"Peb tam sim no kwv yees tias Google cov nyiaj them rau AAPL los ua qhov kev tshawb nrhiav lub hauv paus ntawm iOS yog ~ $ 10B hauv FY 20, siab dua peb cov qauv luam tawm ua ntej kwv yees $ 8B," nws sau. "Kev tshaj tawm tsis ntev los no hauv Apple cov ntaub ntawv pej xeem nrog rau kev soj ntsuam hauv qab ntawm Google's TAC (cov nqi tsheb thauj mus los) them txhua qhov taw qhia peb rau daim duab no."
Txoj kev them nyiaj rau kev tshawb nrhiav cav los nruab tuaj yeem tiv thaiv kev sib tw, qee tus kws tshaj lij hais.
Google yog qhov zoo tiag tiag ntawm kev xa cov txiaj ntsig tshawb fawb zoo, thiab lawv cov kev lag luam qhia pom qhov ntawd.
"Qhov kev coj ua no pab txhawm rau tiv thaiv kev sib tw, vim tias cov neeg siv feem ntau tsis zoo li yuav siv lwm txoj hauv kev tshawb nrhiav lub hauv paus," tus kws tshawb fawb cav Matt Benevento hais rau Lifewire hauv kev xam phaj email. "Txij thaum Lub Yim Hli 2020, Google suav txog 91.86% ntawm kev tshawb nrhiav cav ua lag luam thoob ntiaj teb."
Nrog Android khiav ntawm kwv yees li plaub feem tsib ntawm lub ntiaj teb lub xov tooj smartphones, suav nrog ntau pua lab tus neeg nyob hauv Europe ib leeg, "Google tau dhau los ua neeg muaj zog tshaj tsoomfwv lawv tus kheej," Colin Pape ntawm Presearch, lub tshuab tshawb nrhiav blockchain, hais. Lifewire hauv kev xam phaj email.
Pape tau hais tias cov tuam txhab xws li Google thiab Microsoft yuav tsum sau cov ntaub ntawv tsawg li sai tau los ntawm cov neeg siv thaum lawv tshawb xyuas lub vev xaib.
"Muaj cov ntaub ntawv ntau ua rau koj lub hom phiaj loj dua," nws hais ntxiv."Qhov ntau cov ntaub ntawv xau tshwm sim hauv cov koom haum loj, ntau tus neeg tau dhau los ua qhov tsis txaus siab rau lawv, uas yog qhov phem tshaj plaws uas tuaj yeem tshwm sim. Qhov no cuam tshuam rau tib neeg txoj cai rau cov ntaub ntawv pov thawj."
Lwm txoj rau Google
Muaj ntau lwm qhov web browsers rau Google, suav nrog Microsoft Edge.
"Thaum Duck-Duck-Go tau mus rau ntau xyoo rau kev ceev ntiag tug ntau dua," tus kws tshawb fawb lub cav Elizabeth Hunker hais rau Lifewire hauv kev xam phaj email. "Brave tau txais txiaj ntsig tseem ceeb raws li lub tshuab tshawb nrhiav hybrid-wrapped uas muab kev tswj hwm ntawm cov ntaub ntawv sib koom, kev tshaj tawm, thiab lub cav uas muaj zog rau pagination ntawm cov txiaj ntsig rau tus neeg siv."
Tab sis qee tus kws tshaj lij hais tias tsis muaj lwm tus browser tuaj yeem phim Google qhov kev ua tau zoo.
"Kuv tsis xav tias nws muaj peev xwm kom tau txais ntau yam kev tshawb fawb los ntawm Google cov neeg sib tw," tus kws pab tswv yim tshawb fawb Zack Neary-Hayes hais rau Lifewire hauv kev xam phaj email."Google yooj yim dhau lawm, thiab nws cov algorithms yog qhov nyuaj heev, uas ua haujlwm thiab kev tshawb nrhiav kev paub uas Google muab tsis tuaj yeem sib tw."
Tus kws pab tswv yim nrhiav cav Tyler Suchman pom zoo.
"Txawm hais tias tus neeg siv yuav xaiv lub tshuab tshawb fawb zoo li DuckDuckGo rau kev ceev ntiag tug, lawv yuav tsis zoo li ua kev tshawb fawb ntawm Bing vim qhov txiaj ntsig tsis zoo hauv Google," nws hais rau Lifewire hauv kev xam phaj email. "Google yog qhov zoo tiag tiag ntawm kev xa cov txiaj ntsig tshawb fawb zoo, thiab lawv cov kev lag luam qhia pom qhov ntawd."
Txoj hauv kev zoo tshaj plaws kom tau txais txiaj ntsig ntau dua yog nkag siab Google nws tus kheej, Neary-Hayes tau hais.
"Yuav tsum paub tias Google tshawb nrhiav ua haujlwm li cas thiab nkag siab qee yam tseem ceeb uas nkag mus rau hauv kev txiav txim siab nws cov txiaj ntsig kev tshawb fawb, thiab paub txog yuav ua li cas cov no tuaj yeem ua si thaum koj tau txais txiaj ntsig tshawb nrhiav," nws ntxiv. "Tsis tas li ntawd, kev kawm cov neeg ua haujlwm tshawb nrhiav yog ib txoj hauv kev zoo los nrhiav cov ntaub ntawv ntau ntxiv uas haum rau koj cov kev xav tau tshwj xeeb."
