Key Takeaways
- Cov Xov Xwm Tus khub Txoj Haujlwm txo Apple qhov kev txiav tawm xov xwm app subscriptions.
- Apple txaus siab ua kom cov neeg tsim cai lij choj tsis cuam tshuam nrog nws tus qauv App Store.
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Qhov teeb meem nrog Apple News tsis yog Apple txiav 30%.
Apple's News Partner Program zoo li yog ib qho kev sim siab kom tau txais cov dab neeg ntxiv rau hauv Apple News, ib txoj hauv kev los tiv thaiv qhov kub ntawm kev tshuaj ntsuam xyuas kev ntseeg siab, lossis ob qho tib si.
Txoj Kev Pabcuam Xov Xwm tshiab muab cov tshaj tawm cov lus hauv qab no: Yog tias koj "tswj Apple News channel zoo," ces Apple yuav txiav ib nrab ntawm koj qhov kev muag khoom hauv app. Tam sim no, Apple tab tom raug kev nyuaj siab los txo cov nqi xauj tsev uas nws nrhiav kev cia cov tshaj tawm thiab cov neeg tsim khoom muag khoom rau nws cov platforms, nrog rau ntau yam kev tshawb nrhiav kev ntseeg siab maj mam pib ua haujlwm. Tib lub sijhawm, Apple News yog qhov lag luam ntawm Apple cov kev pabcuam, thiab tuaj yeem ua nrog kev txhawb nqa.
"Thaum Apple thawj zaug tshaj tawm Apple News + hauv 2019, lawv thawj zaug xav tau 50% commission tab sis tau txiav txim siab nrog 30% commission. Qhov kev koom tes tshiab tau nqis mus rau 15%, uas yog qhov kev xav ua kom yeej rov qab. Cov tshaj tawm uas tsis kam koom nrog lub platform, lossis tso tseg, xws li New York Times, " Sam Borcia, CEO thiab tshaj tawm ntawm Lake & McHenry County Scanner cov ntawv xov xwm digital, hais rau Lifewire ntawm email.
Xov xwm, Xov Xwm+, Xov Xwm Koom Tes?
Daim ntawv tshaj tawm no yog qhov tsis meej pem ib feem vim tias Apple tau sau npe ntau yam kev pabcuam yuav luag zoo ib yam. Cia peb saib sai sai ntawm nws cov kev pabcuam xov xwm kom nkag siab zoo dua txhua qhov.
Ua ntej, muaj Apple News, lub app uas tso cai rau koj nyeem txhua yam ntawm cov peev txheej. Cov app no yog dawb, thiab txhua tus tshaj tawm tuaj yeem tshaj tawm cov dab neeg rau nws, tom qab kev pom zoo. Tom qab ntawd, muaj Apple News +, $ 9.99 ib hlis ib zaug uas ua rau ntau yam ntawv xov xwm thiab lwm yam kev tshaj tawm them nyiaj muaj nyob hauv Apple News app. Apple them tus nqi txiav $9.99 rau cov tshaj tawm.
Thaum Apple thawj zaug tshaj tawm Apple News + hauv 2019, lawv pib xav tau 50% commission tab sis tau txiav txim siab nrog 30% commission.
Tom qab ntawd, muaj qee cov apps los ntawm cov tshaj tawm xov xwm, zoo li NYT app thiab lwm yam. Apple tam sim no siv 30% txiav ntawm cov npe hauv app los ntawm cov apps no. Nov yog qhov kev tshaj tawm tshiab tshaj tawm txog. Qhov Kev Pabcuam Xov Xwm tau muab tso tseg Apple qhov kev txiav rau 15%, yog tias tus tshaj tawm koom nrog pom zoo xa nws cov xov xwm ntau ntxiv rau Apple. Tshwj xeeb, cov tshaj tawm hauv Australia, Canada, Tebchaws Meskas, thiab United Kingdom yuav tsum tshaj tawm tsis tu ncua hauv Apple News Format.
Yuav ua li cas rau Apple?
Apple tau txais ob yam ntawm qhov kev thov no. Ib qho yog los txhawb cov ntawv tshaj tawm los tshaj tawm lawv cov dab neeg rau Apple News, thiab ua nws hauv Apple News Format, uas ua rau txhua yam zoo nkauj hauv app. Apple poob tsis muaj dab tsi, tsuas yog tej zaum me ntsis ntawm cov nyiaj tau los, thiab nws tsis zoo li Apple ua dab tsi rau qhov ntawd.
Lwm qhov laj thawj yog vim li cas Apple xav tau kom tua cov nplaim hluav taws tiv thaiv licking ntawm ob sab ntawm App Store thiab lwm qhov.
"Nws yuav tsum tsis txhob xav tsis thoob tias Apple tab tom nthuav tawm lawv Cov Kev Pabcuam Xov Xwm Tshiab hauv kev sim ua kom sov tawm ntawm lawv tus kheej hauv Epic Games kev foob foob," hais Borcia.
Kev foob Epic tsuas yog ib qho ntawm cov hluav taws kub uas Apple tab tom tawm tsam. Txoj cai tiv thaiv kev ntseeg tau kub ntxhov hauv Congress, thiab EU tseem tab tom tshawb xyuas cov haujlwm ntawm ntau lub khw App.
Los ntawm kev txo nws qhov kev txiav tawm ntawm cov npe rau cov ntawv xov xwm, Apple tej zaum yuav sim tawm txoj cai lij choj uas tuaj yeem ua txhaum nws tus qauv App Store. Tam sim no, nws tsis yog tsuas yog siv 30% txiav ntawm yuav luag txhua yam muag los ntawm ib qho app, nws tseem yuam cov apps siv nws lub platform them nyiaj thiab txiav txim siab dab tsi cov neeg tsim khoom tuaj yeem ua tsis tau nrog lawv tus kheej apps.
Txoj haujlwm tshiab tus khub poob qis rau 15%, uas yog qhov kev xav ua kom yeej rov qab cov tshaj tawm uas tsis kam koom nrog lub platform, lossis tso tseg…
Cov Xov Xwm Tus Tswv Cuab yuav lossis tsis tuaj yeem pab Apple qhov kev tiv thaiv kev ntseeg siab, tab sis nws tuaj yeem ua tsis tiav los txhawb kev txaus siab rau nws cov Xov Xwm. Qhov teeb meem tsis yog tsuas yog txiav cov nyiaj tau los, nws yog qhov tsis muaj kev nkag mus rau cov neeg siv khoom. Qee tus ntawm peb yuav txaus siab tias cov tshaj tawm tsis tuaj yeem tau txais lawv txhais tes ntawm peb cov ntaub ntawv ntiag tug, tab sis qhov ntawd yog qhov cuam tshuam rau ntau tus tshaj tawm.
"Apple Xov Xwm tsis yog ib qho khoom lag luam zoo tshaj plaws rau cov tshaj tawm feem ntau vim tsis muaj kev tswj hwm. Cov xov xwm tshaj tawm nyiam kom muaj kev tswj hwm ncaj qha, thiab kev sib raug zoo nrog lawv cov neeg nyeem-ib yam uas Apple News tsis muab rau lawv," hais Borcia.."Apple xav tias lawv cov qauv qis qis tshiab yuav ntxias cov koom haum xov xwm los koom nrog lawv, tab sis nws yuav tsis ua tiav."
