Key Takeaways
- Amazon tau yuav super-kev nyab xeeb kev xa xov platform Wickr.
- Txhua lub tuam txhab thev naus laus zis loj zoo li ntuj raug txim rau muab txhua qhov kev pabcuam ua tau.
- Kev ua lub platform yog hais txog kev sau cov ntaub ntawv, thiab kaw cov neeg siv khoom.
Amazon nyuam qhuav yuav kev xa xov Wickr. Lub caij no, Facebook tab tom ua podcasts, Apple tab tom ua TV qhia, thiab Twitter tau yuav lub tuam txhab ntawv xov xwm. Dab tsi tshwm sim? Cov ntaub ntawv, xauv nkag, thiab FOMO.
Internet tau sau txhua yam. Peb tau muab cais tawm hauv cov ntawv xov xwm hauv zos, thiab tom qab ntawd nws yog tag nrho ntawm Craigslist. Tseem muaj ntau lub khw hauv online, tab sis thawj qhov chaw peb mus ntsib yog Amazon. Peb muaj YouTube rau video, Instagram rau kev sib koom duab, thiab Facebook rau kev sib koom txhua yam. Tab sis tam sim no, Amazon, Google, Facebook, Apple, thiab Twitter zoo li xav tswj txhua yam. Nws tsis txaus tias Amazon yog lub khw loj tshaj plaws hauv ntiaj teb. Nws xav ua lub platform loj tshaj plaws hauv ntiaj teb. Vim li cas?
"Qhov kev sib xyaw ua ke ntawm lub zog no hu ua 'platform power.'" Tus qauv tau nyob ntawd rau qee lub sijhawm, txawm li cas los xij, kev nthuav dav sai ntawm Is Taws Nem hauv ob peb xyoos dhau los tau nce thoob ntiaj teb kev ncav cuag ntawm cov neeg siv khoom thiab Cov neeg muab khoom, tsim kom muaj kev cuam tshuam hauv network, " Jeroen van Gils, tus thawj coj ntawm lub tuam txhab thev naus laus zis Lifi.co, hais rau Lifewire ntawm email.
FOMO
Rau qhov kev pabcuam zoo li Facebook, Kev Ntshai ntawm Kev Tsis Txaus Siab ua rau kev nkag siab. Nws txoj kev lag luam nyob ntawm kev koom tes. Ntawd yog, Facebook xav kom tib neeg siv Facebook ntau li ntau tau kom nws tuaj yeem sau cov ntaub ntawv ntawm lawv tus cwj pwm, kev sib txuas, thiab lwm yam. Yog tias tus neeg sib tw sib tham zoo li WhatsApp pib rub tib neeg txoj kev xav, ces Facebook tuaj yeem yuav nws (zoo li nws tau ua nrog WhatsApp), lossis luam tawm (xws li Facebook thiab txhua lwm yam kev sib raug zoo nrog Clubhouse).
"Nws zoo nkaus li txhua lub tuam txhab thev naus laus zis loj tau raug kev txom nyem los ntawm FOMO-kev ntshai ntawm kev ploj mus. Yog vim li cas koj thiaj li pom ntau ntawm lawv gobbling lwm lub tuam txhab thev naus laus zis thiab tuam txhab lag luam, sib sau tag nrho cov hwj chim txawm tias nws Tsis muaj kev nkag siab ntau, "Cybersecurity Analyst Eric Florence hais rau Lifewire ntawm email.
Lub zog ua ke no hu ua 'platform power.' Tus qauv tau nyob ntawd rau qee lub sijhawm.
Amazon yuav tsis tas yuav "sib koom" nws cov neeg siv ntau npaum li Facebook, YouTube, lossis Twitter, tab sis cov platforms no tseem yog cov sib tw. Instagram yog tam sim no ntau npaum li lub khw muag khoom raws li nws yog daim duab sib qhia app. Koj tuaj yeem pom kev tshaj tawm, tshawb xyuas cov khoom, thiab yuav nws, txhua yam tsis tau tawm hauv Instagram. Instagram, nws tus kheej, thov tias "70% ntawm cov neeg nyiam yuav khoom tig mus rau Instagram rau kev tshawb pom cov khoom."
Kev xa xov yuav tsis zoo li qhov zoo meej rau Amazon, tab sis nyob rau hauv ib txoj kev, nws tsis muaj teeb meem. Nws txaus tias nws ua rau Amazon ntau "nqa."
Luag In
Amazon Prime pib tsuas yog xa dawb xwb, tab sis tam sim no nws yog TV thiab yeeb yaj kiab streaming platform, kev pabcuam khaws duab, kev pabcuam qiv nyiaj, thiab ntau dua.
Canceling Prime tej zaum tseem tsis tau muaj kev puas tsuaj li ditching Apple, nws App Store, txhua yam koj muaj nyob rau hauv iCloud, tag nrho koj lub tsev qiv ntawv duab, thiab tag nrho koj lwm cov ntaub ntawv tus kheej uas tau kaw nyob rau hauv, tab sis nws tsis yog yooj yim. raws li tso koj lub gym ua tswv cuab.
Piv txwv tias Amazon tsis yog tsuas yog yuav Wickr rau cov thev naus laus zis lossis pab pawg tsim tawm tom qab nws, kev xa xov app tsuas yog ua rau nws nyuaj rau kev tawm ntawm Amazon. Kev koom ua ke rau hauv Amazon lwm cov kev pabcuam yuav yog ib qho ntxiv, thiab tej zaum koj tuaj yeem siv nws los nug cov lus nug ntawm cov neeg muag khoom thib peb hauv Amazon khw. Thiab txawm hais tias nws tau txais Wickr los siv ua ib feem ntawm nws AWS lub vev xaib-kev pabcuam, cov txiaj ntsig zoo ib yam, tsuas yog lub xauv-hauv yog nyob rau theem koom tes xwb.
Lwm qhov laj thawj loj rau cov tuam txhab thev naus laus zis kom ua kom muaj kev pabcuam kom txog thaum lawv txhua tus pib zoo ib yam yog cov ntaub ntawv. Facebook tam sim no yog ib lub tuam txhab trillion-dollar, raws li tsis muaj dab tsi tab sis sau thiab txuas peb cov duab kos duab, thiab peb cov haujlwm hauv internet.
Cov ntaub ntawv ntau lub tuam txhab tuaj yeem sau txog koj, nws paub ntau dua, thiab nws tuaj yeem muag koj cov khoom zoo dua. Los yog muag cov ntaub ntawv nws tus kheej.
Kev Nyab Xeeb
Txawm hais tias lub tuam txhab loj yuav cov tuam txhab tshiab, lossis luam lawv, qhov tshwm sim zoo ib yam. Nws tseem yog ib qho nyuaj rau kev pib ua lag luam los sib tw nrog cov peev txheej ntawm cov tuam txhab thev naus laus zis no. Yog tias Apple tsim kev txhais lus rau hauv nws qhov tseeb version ntawm iOS, nws tam sim ntawd txiav mus rau hauv kev muaj peev xwm ntawm kev pab txhais lus thiab apps. Yog tias Twitter thiab Facebook tsim Clubhouse clones, muaj qhov laj thawj me me rau cov neeg siv sim tawm Clubhouse nws tus kheej.
Thaum Craigslist tau ua rau qhov kawg ntawm cov ntawv xov xwm hauv zos, thiab Amazon tau ua rau kaw lub thawv loj thiab cov khw muag khoom loj, qhov kev tawm tsam hnyav no tuaj yeem sau qhov kawg rau ntau haiv neeg hauv lub vev xaib. Peb yuav tau txais kev yooj yim, tab sis peb tuaj yeem poob ntau ntxiv.
