Key Takeaways
- Tus kws tshaj lij Hollywood xav tias cov neeg siv khoom yuav nyiam txuas ntxiv mus rau nws txoj kev pheej yig thiab yooj yim.
- Kev txiav txim nyob hauv tsev ua rau cov studios tso cov yeeb yaj kiab ntawm streaming platforms tam sim ntawd.
- Kev xaiv tsa los ntawm Lub Nruas thiab YouGov qhia tias tib neeg yuav txuas ntxiv ua lawv tus cwj pwm streaming nyob rau ob peb lub hlis tom ntej.
Txawm tias muaj neeg Amelikas ntau tau txhaj tshuaj tiv thaiv thiab pib tshawb txog lub ntiaj teb dhau lub rooj zaum, zoo li peb tsis tau npaj ditch streaming TV thiab tsos xwb.
Raws li tsab ntawv ceeb toom los ntawm Lub Koom Haum Duab Duab tso tawm thaum Lub Peb Hlis, kev tso npe video online tau dhau 1 billion cim hauv 2020 thawj zaug. Ib daim ntawv tshawb fawb JD Power qhia tau hais tias cov tsev neeg Asmeskas muaj qhov nruab nrab ntawm plaub qhov sib txawv streaming subscriptions nyob rau lub Kaum Ob Hlis-nce los ntawm peb lub Plaub Hlis 2020-thiab tau siv nyiaj nruab nrab ntawm $ 47 toj ib hlis.
Tab sis thaum cov chaw pej xeem zoo li cov chaw ua yeeb yaj kiab rov qhib dua, ib tus kws tshaj lij Hollywood xav tias cov neeg siv khoom yuav nyiam txuas ntxiv mus tshaj tawm cov yeeb yaj kiab tom qab muaj kev sib kis.
"Peb tab tom pib ntawm 'zoo rov qab zoo,'" Gene Del Vecchio, tus kws tshaj lij ntawm kev lag luam ntawm University of Southern California's Marshall School of Business, hais rau Lifewire hauv email.
"Cov neeg siv khoom yuav pib dhia mus rau qhov chaw ua yeeb yam kom rov ua dua qhov chaw, tab sis tsis ntev tom qab ntawd, qhov yooj yim, kev txuag nqi, thiab studio streaming nkaus xwb yuav dhau mus, thiab [cov neeg] yuav tuaj xyuas cov chaw ua yeeb yam tsawg zaus."
Tso cov yeeb yaj kiab ntawm Streaming Platforms
Ib qho kev hloov pauv tseem ceeb tshaj xyoo dhau los yog li cas studios tso cov yeeb yaj kiab. Kwv yees li 54.6% ntawm qhov loj tshaj 185 zaj duab xis ntawm 2020 tau tso tawm ntawm streaming platforms nkaus xwb-ib qho kev hloov pauv tseem ceeb-raws li UCLA qhov tseeb Hollywood Diversity Report, tshaj tawm rau lub Plaub Hlis.
"Kev kis thoob qhov txhia chaw tsuas yog ua kom nrawm mega-trends uas twb tau ua lawm," Del Vecchio tau hais. "Nws tej zaum yuav nrawm nrawm rau kev lag luam los ntawm tsib xyoos. Studios yuav muab ntau cov peev txheej, nyiaj txiag, thiab cov neeg hauv lawv cov streaming platforms vim tias qhov ntawd yog lub neej yav tom ntej ntawm kev lag luam."
Peb tab tom pib ntawm 'kev rov ua kom zoo.'
Studios tso tawm ntau cov yeeb yaj kiab ncaj qha rau streaming platforms hauv 2020 vim muaj kev sib kis. Piv txwv li, Disney + tso tawm nws qhov kev cia siab heev Mulan remake rau kwj rau lub Cuaj Hlis 4 ntawm tus nqi $ 29.99.
Trolls Ntiaj Teb Ncig, zaj yeeb yaj kiab hauv tsev neeg los ntawm Universal Pictures, txawm tias tau nyiaj ntau hauv peb lub lis piam dhau los ntawm streaming platforms dua li cov yeeb yaj kiab Trolls qub tau ua thaum nws nyob hauv tsev ua yeeb yam tau tsib lub hlis, Wall Street Journal's Erich Schwartzel tau tshaj tawm. hauv lub Plaub Hlis 2020.
"Studios kawm paub tias kev ua tswv cuab ntawm lub platform streaming tuaj yeem tsim cov nyiaj tau los ntau dua los ntawm kev tso npe ntau dua li lawv tuaj yeem tau txais los ntawm qhov chaw ua yeeb yaj kiab, "Del Vecchio tau hais.
Txhob Cia Siab Rau Txoj Cai
Muaj qee qhov pov thawj tias tib neeg npaj yuav ua raws li lawv tus cwj pwm saib TV. Hauv kev xaiv tsa lub Plaub Hlis 21 ntawm 1, 200 tus neeg laus ua los ntawm The Drum thiab YouGov, ob feem peb ntawm cov neeg koom tau hais tias lawv yuav ua kom lawv cov kev tshaj tawm hauv TV nyob ruaj khov nyob rau peb lub hlis tom ntej.
Plus, 13% xav tias yuav nce lawv cov streaming.
Qhov twg cov yeeb yaj kiab tshiab yuav poob mus rau streaming platforms tam sim ntawd-piv rau mus rau qhov ua yeeb yam ua ntej-yog qhov teeb meem ntawm nws tus kheej thiab feem ntau yog nyob ntawm studios 'kev txiav txim siab.
Peb tseem yuav muaj ntau qhov kev tshaj tawm rau xyoo tas los, tshwj xeeb tshaj yog txij li Warner Bros tau tso tawm tag nrho nws cov yeeb yaj kiab ntawm HBO Max tib hnub ib yam li hauv kev ua yeeb yam txog xyoo 2022. Tab sis qhov nrov ntawm streaming tuaj yeem muaj kev cuam tshuam loj dua rau kev lag luam.
Screen Daily's Jeremy Kay taw qhia tias nws zoo nkaus li lub qhov rais tshwj xeeb rau thaum cov yeeb yaj kiab muaj nyob hauv Asmeskas cov chaw ua yeeb yam zoo li luv luv, feem ntau.
Peb Yuav Rov Qab Mus Ua Yeeb Yam Zoo Li Ua Ntej?
Yog li, peb puas yuav rov mus ua yeeb yam dua tom qab kis thoob qhov txhia chaw?
Nyob rau hauv Del Vecchio qhov kev xav, thawj zaug tib neeg yuav mob siab rau rov qab mus rau cov yeeb yaj kiab raws li kev txwv raug tshem tawm, tab sis tom qab ntawd mus saib cov chaw ua yeeb yam tsawg dua thiab ua qhov tseem ceeb rau cov kev tawm mus no feem ntau rau cov yeeb yaj kiab loj tshaj plaws.
Ib qho laj thawj yog tus nqi-ib txwm ua yeeb yaj kiab tawm tuaj yuav raug nqi tsev neeg plaub nce siab ntawm $ 80, uas yog ntau dua $ 20- $ 30 tus nqi rau kev saib ntawm lub platform streaming, nws taw qhia.
