Key Takeaways
- Ob Apple thiab Spotify tau tshaj tawm cov phiaj xwm them nyiaj rau cov podcasts, tso cai rau cov neeg tsim khoom them nqi rau lawv cov ntsiab lus.
- Thaum lawv tuaj yeem pab cov neeg tsim khoom nqa nyiaj, kev tso npe tuaj yeem hloov pauv li cas podcasters thiab cov neeg mloog mus txog kev lag luam, raws li cov kws tshaj lij.
- Qee tus kws tshaj lij xav tias kev tso npe thiab lwm cov kev pabcuam podcasting tuaj yeem ua rau cov neeg tsim khoom tsom mus rau cov lej es tsis yog qhov lawv tsim.
Kev them nqi yuav ua rau muaj podcast tsawg dua rau cov neeg siv thiab kev loj hlob tsawg dua rau cov tsim, cov kws tshaj lij ceeb toom.
Podcasts tau txuas ntxiv tau txais koob meej, tshwj xeeb tshaj yog thoob plaws xyoo dhau los. Tam sim no, ob qho tib si Apple thiab Spotify tab tom muab txoj hauv kev rau cov neeg tsim kom tau nyiaj ob peb zaug los ntawm lawv txoj haujlwm nyuaj los ntawm cov phiaj xwm kev tso npe rau cov neeg mloog. Thaum tau txais txiaj ntsig los ntawm kev ua haujlwm uas koj ua tau zoo, qee tus xav tias qhov kev txav mus los ntawm qhov kev tso npe ntau ntxiv tuaj yeem ua mob rau lub zej zog podcast.
"Ib qho ntawm qhov muaj zog ntawm podcast hom yog tias nws tsis muaj kev pheej hmoo rau cov neeg mloog," Aaron Bossig, uas tau koom nrog kev lag luam podcast rau ntau dua 13 xyoo, hais rau Lifewire ntawm kev hu xov tooj. "Thaum ib tus neeg xav mloog koj cov podcast, sim nws, lawv tsis tas yuav ua dab tsi tab sis thawb lub pob. Lawv tsis tas yuav them dab tsi. Lawv muab sijhawm rau koj ob peb feeb ntawm lawv lub sijhawm. ib teev."
Nyhav Nyuaj Duas
Bossig, uas tau pib podcasting hauv 2008, tau siv sijhawm kaum xyoo dhau los khiav nws tus kheej podcasts thiab pab lwm tus podcasters. Lub sijhawm no, nws hais tias lub zej zog podcasting tau nce ntxiv vim tias nws yooj yim npaum li kev koom nrog, thiab tsawg npaum li cas nws raug nqi mloog kom muab cov podcasts sim.
"Podcasting pib zoo li lub xov tooj cua hauv av hauv internet," Bossig piav qhia. "Txhua tus neeg yuav tsum tau ua yog upload ob peb MP3s ib qho chaw, tso RSS pub, thiab ib tus neeg hauv internet-txawm lawv tau txais los ntawm Tuam Tshoj, Europe, lossis South America-txhua yam lawv xav tau yog koj qhov txuas thiab lawv tuaj yeem ua tau. tau txais koj cov ntsiab lus."
Thaum leej twg xav mloog koj cov podcast, sim ua, lawv tsis tas yuav ua dab tsi, tab sis nias lub pob.
Nrog cov tuam txhab tam sim no muab kev tso npe, Bossig txhawj xeeb koj tuaj yeem pom ntau lub podcasts sim kom tau nyiaj lawv cov ntsiab lus thaum lawv tsis tau tsim txaus los ua. Yog tias qhov no tshwm sim, nws tuaj yeem ua rau ntau lub podcasts tsis tuaj yeem tshem tawm lossis cov neeg mloog tau tig mus vim lawv tsis xav them nyiaj tas li kom nkag mus rau lawv.
Federica Bressan, tus kws tshaj lij podcaster thiab tus kws tshawb fawb tshawb fawb, hais tias nws txhawj xeeb txog kev ua haujlwm ntawm podcasting thiab kev qhia txog cov kev pabcuam tshiab tuaj yeem ua rau podcasters xav tias lawv yuav tsum ua raws li qee qhov kev txwv rau lawv cov ntsiab lus kom tau txais.
"Tib neeg haus cov ntsiab lus no ntau, thiab lawv pom nws thiab xav tias vim li cas thiaj muab rau lawv dawb? Yog li, lawv tsim lub platform tshiab no uas, ntawm tus tsim, muab rau koj nyiam qhov kev paub tshiab, " Bressan hais rau peb ntawm kev hu.
"[Cov tuam txhab xws li Apple thiab Spotify] muab cov ntaub ntawv rau koj thiab cov cuab yeej thiab ib txoj hauv kev ua txhua yam-zoo li txhua qhov kev qhia-uas qhov tseeb tsis yog yuav ua li cas rau podcast, tab sis yuav ua li cas ua podcast yog tias koj xav tau los nyob hauv Apple lossis lwm pab pawg."
Bressan xav tias txoj kev hauv zej zog podcasting hloov pauv tuaj yeem ua rau cov podcasters tsis muaj kev ywj pheej los ua lawv cov ntsiab lus raws li lawv xav tau. Hloov chaw, lawv yuav sim ua raws li qhov twb tau ua tiav nyiaj txiag.
Cuab Yeej
Ob leeg Bressan thiab Bossig hais tias lawv tsis ua txhaum rau leej twg uas tau txais txoj hauv kev them nyiaj. Lawv tsuas xav tias nws tsis yog txoj hauv kev rau lawv cov podcasts, lossis rau lub neej yav tom ntej ntawm zej zog.
"Tib neeg hais tias, yog koj cov ntsiab lus nyiam thiab muaj txiaj ntsig rau tib neeg, ces lawv yuav tsum them rau nws. Yog muaj nqi, vim li cas koj thiaj muab pub dawb? Nws tsis yog yuam kev, "Bressan piav qhia.
Ib qho ntawm qhov ua tau zoo ntawm hom podcast yog tias nws tsis muaj kev pheej hmoo rau cov neeg mloog.
"Tab sis," nws hais ntxiv, "qhov lawv tab tom ua yog tsim cov cai los txhawb cov podcasters kom muab lawv cov ntsiab lus tawm mus pauv rau qee qhov nyiaj. Thiab ua qhov no, lawv tau ua haujlwm los kaw cov ntsiab lus."
Hloov chaw podcasting txuas ntxiv raws li kev lag luam muaj tswv yim pub dawb uas nws loj hlob tuaj, Bressan txhawj xeeb txog kev txav mus rau kev tso npe tuaj yeem txhawb lub tswv yim uas cov neeg tsim yuav tsum ua raws li lwm cov podcasts ua tau zoo tshaj plaws. Qhov ntawd yuav, qhov tseem ceeb, tig mus rau hauv kev sib tw kom tau nyiaj ntau tshaj plaws, ib yam dab tsi uas yuav tsis muaj kev poob siab rau ob tus tsim thiab cov neeg mloog nyob rau lub sijhawm ntev.
