Key Takeaways
- Spotify tab tom tsim kev sib tw rau cov neeg nyiam, suab-tsuas yog social app Clubhouse.
- Lub tuam txhab yuav tuaj yeem siv nws lub tsev qiv ntawv loj ntawm cov nkauj thiab podcasts los txuas cov neeg siv.
- Clubhouse tau nce siab hauv qhov muaj koob npe, ib feem vim tias nws txoj cai caw-tsuas yog koom ua tswv cuab muab rau nws qhov kev cais tshwj xeeb.
Qhov nrov suab-tsuas yog social network app, Clubhouse, tau txais kev sib tw, uas txhais tau tias cov neeg siv yuav muaj ntau qhov chaw sib tham.
Spotify tsis ntev los no tau txais lub suab nyob app Locker Room, uas yog tsom rau kev ua kis las. Chav txee yuav rov ua dua tshiab nrog lub npe sib txawv thiab piv rau kev tsom mus rau qhov dav dav ntawm cov suab paj nruag, kab lis kev cai, thiab cov ntsiab lus kis las.
"Spotify cov neeg siv yuav tuaj yeem nkag mus rau cov ntsiab lus tshiab hauv lub platform lawv twb paub, hlub, thiab siv txhua hnub," Thibaud Clement, CEO ntawm kev lag luam software tuam txhab Loomly, tau hais hauv kev xam phaj email.
"Thiab rau cov neeg uas tseem xav tau kev caw Clubhouse, qhov no tso cai rau lawv hla dhau qhov kev cuam tshuam thiab ua tiav txoj hauv kev tshiab los tshawb txog qhov kev poob hauv suab."
From Music to Live Audio
Spotify tau hais tias nws npaj yuav nthuav dav chav Locker rau hauv "kev ua kom lub suab muaj txiaj ntsig zoo" rau nws cov neeg tsim thiab cov kiv cua.
"Creators thiab kiv cua tau thov kom muaj nyob hauv Spotify, thiab peb zoo siab tias sai sai no, peb yuav ua rau lawv muaj rau ntau pua lab tus neeg mloog thiab ntau lab tus tsim ntawm peb lub platform," Gustav Söderström, Tus thawj coj tshawb fawb thiab kev tsim kho ntawm Spotify, tau hais hauv xov xwm tshaj tawm.
"Lub ntiaj teb twb tig los rau peb rau kev ua suab paj nruag, podcasts, thiab lwm yam kev paub suab tshwj xeeb, thiab qhov kev ua neej nyob tshiab no yog qhov muaj zog ntxiv uas yuav txhim kho thiab txuas ntxiv qhov kev xav tau uas peb muab hnub no," nws hais ntxiv.
Spotify tsis yog tib lub tuam txhab hloov mus rau suab. Twitter Spaces yog qhov piv txwv zoo tshaj plaws ntawm kev sim coj mus rau hauv kev sib tham hauv kev sib tham yam tsis muaj yees duab, University of Oregon tus kws sau ntawv xov xwm Damian Radcliffe tau hais hauv kev xam phaj email.
"Muaj ib lub nkoj ntawm Clubhouse copycats hauv Suav teb, thiab ze rau tsev, Facebook tseem muaj lus xaiv los tsim nws tus kheej cov kev pabcuam," nws hais ntxiv.
Cov ntsiab lus piav qhia yog qhov haum rau kev sib raug zoo hauv zej zog, taw qhia David Ciccarelli, CEO ntawm Voices.com, chaw lag luam rau cov neeg ua yeeb yam, tau hais hauv kev xam phaj email. "Xav hais tias suab paj nruag thiab zaj dab neeg lub sij hawm nyob ib ncig ntawm hluav taws nyob rau lub caij ntuj sov camp rau cov neeg ua lag luam qhia tau hais tias ua ke nrog keynotes nrog suab paj nruas ua yeeb yam," nws hais ntxiv.
Lub suab nyob yuav txhawb nqa Spotify lub ecosystem, cov neeg siv cov ntaub ntawv, thiab cov lus pom zoo / tshawb nrhiav cov cuab yeej los pab txuas cov neeg siv hauv nws cov ecosystem nrog cov chav nyob, Eric Dahan, co-tus tsim ntawm cov influencer network Open Influence, tau hais hauv kev xam phaj email.
"Tsis tas li ntawd, Spotify tuaj yeem pab podcasts leverage lawv cov neeg tuaj saib thiab cov neeg mloog uas twb muaj lawm los txhawb kev tuaj koom thiab kev mloog rau lawv cov kev sib tham nyob," Dahan ntxiv.
"Kev sib koom ua ke ob yuav tsim kev sib koom ua ke loj heev rau cov podcasters (nrog rau cov kws ua yeeb yam), txo qis qis thiab nce kev nkag mus rau cov neeg siv tshiab. Qhov no tuaj yeem tso Spotify ua lub suab app rau podcasters."
Kev Sib Tw Nrov Ntawm Cov Apps
"Clubhouse tau nce siab hauv qhov muaj koob npe, ib feem vim tias nws txoj cai caw-tsuas yog koom ua tswv cuab tsuas yog muab nws qhov kev cais tawm," Radcliffe tau hais. "Nws yog qhov tshiab thiab tshiab-qhov kub tshiab ntawm Silicon Valley thaiv.
"Thiab nws tau tsom mus rau lub suab, uas tseem yog qhov tshiab rau kev tshaj xov xwm. Feem ntau cov kev sib raug zoo tau ua cov ntawv nyeem, lossis ntau qhov pom hauv lawv qhov kev thov."
"Nyob hauv Clubhouse, koj taug kev ntawm chav mus rau chav, tsis paub tias koj yuav tau dab tsi."
Qhov tseeb tias koj yeej tsis paub qhov koj tau txais thaum koj nkag mus hauv Clubhouse ntxiv rau nws qhov kev nyiam, Radcliffe tau hais. "Hauv Clubhouse, koj taug kev los ntawm ib chav mus rau ib chav, tsis paub meej tias koj yuav tau dab tsi," nws hais ntxiv.
"Qhov no yog qhov sib txawv ntawm qhov sib txawv ntawm cov kev sib raug zoo ntawm feem ntau cov kev sib raug zoo."
Ntawm Clubhouse thiab cov apps zoo sib xws, dhia hauv thiab tawm ntawm "chav," cov neeg siv tuaj yeem hnov cov suab ntawm tib neeg thoob plaws ntiaj teb ntawm ntau yam ntsiab lus.
"Kuv tau nyob hauv ntau chav uas tib neeg tau hu ua qhov kev paub 'hloov lub neej.' Kuv nyob hauv ib chav rau cov neeg nyiam Asian khoom qab zib uas tib neeg xav tsis thoob tias ntau tus neeg los ntawm ntau haiv neeg thiab cov chaw txhua tus nyiam tib yam li cov zaub mov tsis pom tseeb, "Clubhouse tus neeg siv Michael Freeby tau hais hauv email sib tham.
"Nws tuaj yeem yog pawg neeg coob uas mob siab rau Britney Spears lossis Cardi B lossis Metallica. Nws tuaj yeem yog pawg neeg coob uas mob siab rau nuv ntses."
