Key Takeaways
- Apple yuav tso cai rau cov neeg siv xaiv tawm ntawm kev taug qab los ntawm cov neeg tshaj tawm.
- Google thiab Facebook txaus ntshai uas cov neeg siv yuav pom tias lawv nkag siab li cas.
- Google thiab Facebook muaj ntau txoj hauv kev los taug qab peb.
Apple yuav tshaj tawm nws App Tracking Transparency feature hauv beta hloov tshiab tom ntej rau iOS 14, thiab Facebook thiab Google txaus ntshai.
App Tracking Transparency xav tau cov apps kom tau txais kev tso cai rau tus neeg siv los taug qab lawv. Thaum twg ib lub app xav taug qab koj cov ntaub ntawv thiab kev ua si thoob plaws lub vev xaib thiab cov apps, nws yuav raug yuam kom pom lub thawv uas hais kom ua li ntawd. Cov neeg siv feem ntau yuav xaiv tawm.
Ua tib zoo saib ntawm lub rooj sib tham hauv qab no kom pom tias yog vim li cas. Google thiab Facebook cov lag luam nyob ntawm seb muaj peev xwm sau tau cov ntaub ntawv ntau npaum li cas los ntawm koj cov dej num raws li qhov ua tau, thiab Apple qhov kev tiv thaiv kev ceev ntiag tug tshiab tau ua rau lawv ceev.
"Apple txoj kev thawb mus rau qhov pom tseeb yuav muaj kev cuam tshuam rau nws cov neeg nyob ze tech loj," Jeremey Tillman, tus thawj tswj hwm ntawm lub tuam txhab app ntiag tug Ghostery, hais rau Lifewire ntawm email. "Peb twb pom Google qeeb hauv kev hloov kho lawv cov apps kom tsis txhob ua raws li daim ntawv qhia txog kev ceev ntiag tug tshiab, thiab nws tseem tsis tau pom dua los ntawm cov neeg siv khoom."
Apple yuav thaiv kev taug qab li cas?
Muaj ntau txoj hauv kev rau cov apps thiab cov vev xaib los taug qab koj, los ntawm cov ncuav qab zib, mus rau koj qhov chaw nyob IP, mus rau qhov browser siab heev "tus ntiv tes," qhov chaw teev cov cim kev sib xyaw ntawm cov ntaub ntawv muab los ntawm koj lub web browser-fonts siv, ntaus ntawv siv, thiab thiaj li nyob rau-los tsim ib tug yuav luag tshwj xeeb profile ntawm txhua tus neeg.
Lawv kuj tuaj yeem siv IDFA (Identifier for Advertisers), tus cim siv los ntawm cov khoom siv txawb los tso cai rau cov apps thiab cov vev xaib los taug qab koj. Qhov no twb nyob hauv koj lub xov tooj lawm. Qhov kev hloov pauv nkaus xwb yog tias Apple's App Tracking Transparency cuab yeej muab cov neeg siv tswj hwm qhov chaw twg tuaj yeem siv nws.
Apple kuj tsis ntev los no tau ntxiv kev ceev ntiag tug "cov ntawv qhia zaub mov" rau App Store apps, xav kom txhua tus tsim tawm sau cov hom ntaub ntawv cov neeg siv lawv cov apps sau. Cov ntawv sau no yuav tsum tau ntxiv thaum twg ib qho app tau txais nws qhov hloov tshiab tom ntej.
Txawm tias Facebook thiab Google sawv los raug kev txom nyem me ntsis los ntawm qhov kev hloov pauv no, thiab tsis xav tias yuav raug kev txom nyem ntau dhau mus ntev…
Google ncua kev hloov tshiab rau nws cov apps tseem ceeb pib xyoo tas los, thaum cov cai tau siv, thiab tsuas yog rov pib dua. Nws kuj tau tshem tawm IDFA kev taug qab los ntawm "ib tug puv tes ntawm cov apps," txawm tias cov neeg siv yuav tsis pom qhov kev thov kom taug qab lawv. Los ntawm qhov no ib leeg, nws zoo nkauj pom tseeb tias Google paub tias tsis muaj leej twg yuav xaiv mus taug qab.
"Cov tuam txhab xws li Facebook thiab Google txhawj xeeb tias feem coob ntawm cov neeg siv thaum kawg yuav tsis kam tso cai IDFA nkag mus rau feem ntau cov apps thaum nthuav tawm nrog cov ntawv ceeb toom," Attila Tomaschek, tus kws tshawb fawb ntawm ProPrivacy, hais rau Lifewire ntawm email.
Yuav ua li cas rau Google thiab Facebook?
Nws yog ib qho tseem ceeb kom nco ntsoov tias Apple tsis thaiv dab tsi nrog cov yam ntxwv tshiab no. Nws tsuas yog muab cov ntaub ntawv rau cov neeg siv, thiab muaj peev xwm xaiv seb lawv puas tso cai taug qab. Tab sis vim li cas Google thiab Facebook ntshai heev vim lawv paub tias lawv ua phem.
Google zoo li ntshai ntawm kev tshaj tawm tsis zoo uas nws tau xaiv los rub IDFA taug qab tag nrho, tsis yog cia tib neeg pom qhov nws muaj. Facebook tab tom tawm tsam, thiab tab tom npaj kev foob tawm tsam Apple.
Ib qho xav tsis thoob qhov lawv vam tias yuav tau txais: tom qab tag nrho, Apple tsis tau thaiv cov neeg taug qab ntawm no. Tab sis thaum kawg, Google thiab Facebook yuav nrhiav lwm txoj hauv kev los taug qab peb, vim tias lawv cov lag luam tshaj tawm ntau lab daus las nyob ntawm nws.
"Lub sijhawm ntev, peb tuaj yeem cia siab tias yuav pom cov kws tshaj lij thev naus laus zis zoo li Google thiab Facebook, uas muaj tes hnyav hauv kev tshaj tawm, siv cov tswv yim ntau dua los txuas ntxiv mus sau thiab siv cov ntaub ntawv siv," hais Tillman.
Tomaschek pom zoo: "Txawm hais tias Facebook thiab Google sawv los raug kev txom nyem me ntsis los ntawm qhov kev hloov pauv no, tsis muaj kev cia siab tiag tiag yuav raug kev txom nyem ntau dhau rau lub sijhawm ntev, vim tias muaj lwm txoj kev taug qab kev tshaj tawm, txawm hais tias muaj peev xwm tsis zoo tag nrho."
