Key Takeaways
- Lub '80s thiab '90s tab tom rov qab los nrog Apple qhov kev tsim kho tshiab tshiab los ntawm cov suab paj nruag raws TV nrog Apple Music TV.
- Cov lus nug txog kev ua tiav ntawm Apple Music TV txoj kev npaj ua lag luam tseem nyob.
- Nostalgia tau dhau los ua ib qho tseem ceeb ntawm kev coj noj coj ua nyob rau niaj hnub Western kab lis kev cai raws li cov tuam txhab thiab cov tswv yim saib yav dhau los rau kev tshoov siab.
Lub tso tawm ntawm Apple Music TV ua rau peb xav tsis thoob vim li cas lub tuam txhab thev naus laus zis tau txaus siab rau cov ntawv tshaj tawm xov xwm zoo li tsis zoo.
Raws li tau tshaj tawm los ntawm Variety, Apple Music TV yog pub dawb, Asmeskas tshwj xeeb, 24-teev nyob kwj ntawm lub ntiaj teb cov yeeb yaj kiab nrov tshaj plaws tau txiav txim los ntawm lawv pab pawg kws tshaj lij suab paj nruag los ntawm Apple Music lossis Apple TV apps (los ntawm internet browsers, iPhones, iPads lossis Apple TV li). Lub channel tseem tab tom nrhiav kom rov xav txog kev ua lag luam yav dhau los nrog nws tus kheej version ntawm video premieres pib hnub Friday no nrog ob tus kws ua yeeb yam-Joji's "777" thiab Saint Jhn's "Gorgeous"-ntawm 12 PM ET thiab txhua hnub Friday tom ntej raws li cov yeeb yaj kiab tshiab raug tso tawm.. Nws tseem tab tom tig nws lub qhov muag kom tsom mus rau lwm qhov tshwj xeeb, cov ntsiab lus hais txog suab paj nruag Apple tau nqis peev hauv, xws li kev hais kwv txhiaj yeeb yaj kiab thiab kev sib tham nrog cov kws ua yeeb yaj kiab, zoo ib yam li MTV thiab BET yav dhau los.
"Nws yog ib lub sijhawm uas tab tom rov qab los. Yog tias koj saib hauv TikTok lossis Instagram ntawm tag nrho cov menyuam yaus no, lawv tau txais kev tshoov siab los ntawm kev ua yeeb yam ntawm 90s tshwj xeeb thiab txawm tias '80s mus rau qhov tsawg dua, "Texas-based muaj tswv yim Sondra Npis Sov tau hais hauv kev xam phaj tus kheej."Lawv hais tias nostalgia yuav siv sij hawm 20 txog 30 xyoo los tuav raws li cov neeg thaum lub sijhawm ntawd dhau los ua cov neeg laus thiab cov tswv yim tom qab peb pom hauv kev zam, suab paj nruag, kos duab, xinesmas thiab TV. lub '90s thoob plaws txhua qhov nruab nrab."
Music TV's Comeback
Ib tus neeg tshaj tawm tus kheej ntawm '80s-era suab paj nruag thiab zam, Npis Sov nyob ib puag ncig thaum cov yeeb yaj kiab suab paj nruag thawj zaug hauv xyoo 1981 ntawm tam sim no legendary MTV nrog lub npe hu ua "Video Killed the Radio Star" los ntawm Cov Buggles.
"Ua ntej ntawd, peb muaj Dick Clark thiab lwm qhov chaw saib kev ua yeeb yam, tab sis tsis muaj [tsis muaj] cov yeeb yaj kiab tiag tiag … saib daim ntawv kev lag luam no thiab dhau los ua ib qho tseem ceeb hauv cov kab lis kev cai nrov rau tam sim no qhov twg, yuav luag. sai li sai tau, tau dhau los ua qhov qub txeeg qub teg yog ib yam dab tsi heev, "nws hais.
Hnub no, tweens thiab cov hluas tsis tau zaum pem hauv ntej ntawm lawv lub TV teeb tos nrog bated ua pa kom pom qhov pom ntawm lawv nyiam cov yeeb yaj kiab nkauj tshiab. Tam sim no, lawv tsuas tso YouTube rau ntawm lawv lub xov tooj smartphone, ntsiav tshuaj, lossis TV ntse thiab hauv vib nas this lawv tau nkag mus rau cov ntsiab lus ntawm cov suab paj nruag raws li kev paub thaum twg lawv xav tau ntev npaum li cas lawv thov. Ua tau zoo, internet tua lub hnub qub video.
MTV yog lub plhaub ntawm nws tus kheej qub. Kev pom luv luv ntawm nws lub sijhawm TV rau lub lim tiam tom ntej qhia yuav luag txhua lub sijhawm ua si wipeout TV series Ridiculousness nrog ob peb tsos thiab kev muaj tiag qhia zoo li 16 thiab cev xeeb tub thiab Catfish tuav lub sijhawm thiab. Sab nraud ntawm nws qhov khoom plig qhia, suab paj nruag tsis tshua muaj yog tias puas tau ua qhov tseem ceeb hauv chaw nres tsheb ua haujlwm txhua hnub, cuam tshuam rau nws lub npe.
Enter Apple Inc. Tus tsim kho tshiab hauv tech sphere, nws muaj kev nyab xeeb hais tias Apple mus qhov twg, kev lag luam ua raws. Ntau yam zoo li Amazon, nws sawv hauv ib pab koomtes ntawm nws tus kheej thaum nws los txog rau nws cov neeg sib tw thiab nws txoj kev sim ua kom muaj kev lag luam ntawm cov suab paj nruag TV tau ua nthwv dej.
Qhov no ua rau cov lus nug tseem ceeb txog vim li cas lub koom haum thoob ntiaj teb no tau nqis peev hauv cov suab paj nruag TV hauv lub sijhawm niaj hnub no, txuas rau qhov tam sim no ntawm app-raws li platforms xws li Apple Music nrog cov programmatic txheej txheem ntawm ib txwm TV. Nws yog kev sib yuav uas tseem tsis tau sim. Tab sis nrog cov neeg tuaj saib ntau dua 60 lab tus neeg siv khoom, Apple yog qhov zoo tshaj plaws los sim cov kev xav ntawm seb puas los yog tsis yog nostalgia kab lis kev cai muaj peev xwm cache txaus rau cement nws tus kheej tawm tsam cov neeg siv tam sim no tau los xav txog hauv kev lom zem digital.
Nostalgia Moment
Nyob hauv nws phau ntawv 2001, "Lub Neej Tom Ntej ntawm Nostalgia," Harvard cov kws sau ntawv thiab cov kws tshaj lij xov xwm Svetlana Boym tau ntes qhov kev tsis txaus siab ntawm nostalgia. Piav tias yog ib qho tseem ceeb ntawm kev coj noj coj ua, Boym ua rau kev sib cav hais tias nws yog qhov sib npaug ntawm qhov kev cia siab raws li nws yog rov qab: ob qho tib si raws li kev xav rau yav dhau los thaum tseem tab tom nrhiav los sib sau ua ke yav tom ntej los ntawm cov duab mythologized.
Los ntawm kev txhawb siab ntawm cov neeg nyiam '80s thiab 90s IPs zoo li Star Wars thiab Nws mus rau series zoo li Stranger Things thiab Wonder Woman 1984 banking ntawm kev tsim kho niaj hnub yav dhau los, lig 2010s thiab tam sim no 2020s tau txhais los ntawm ib tug cyclical kab lis kev cai uas yav dhau los tau dhau los ua kev cawmdim rau tam sim no-thiab qhov ntawd yog qhov Apple Music TV tsom rau.
"Kev xav ntawm yav dhau los txiav txim siab los ntawm cov kev xav tau ntawm tam sim no muaj kev cuam tshuam ncaj qha rau qhov tseeb ntawm lub neej yav tom ntej," nws sau. "Kev ntseeg zoo nyob rau hauv lub neej yav tom ntej tau dhau los ua qhov tsis zoo thaum nostalgia, kom zoo dua los yog phem dua, tsis tau tawm ntawm kev zam, tseem tsis tau paub txog niaj hnub no."
