Key Takeaways
- Snapchat's ASL lens qhia koj siv Lus Asmesliskas
- Viral social platforms tej zaum yuav yog txoj hauv kev zoo tshaj plaws los qhia kev nkag mus tau thiab ntau dua
- Ib txhia txhawj tias nws yog kev tshaj tawm ntau dua li kev kawm
Snapchat xav pab koj kawm Lus Mev Npe (ASL).
Tus tshiab ASL Cov Ntawv Lens tso cai rau tib neeg xyaum ASL cov tsiaj ntawv, kawm kos npe lawv lub npe, thiab ua si. Nws yog raws li thev naus laus zis los ntawm Signall, uas siv AR thiab lub koob yees duab los nyeem thiab txhais cov lus kos npe. Tab sis yog Snapchat-lossis TikTok, lossis zoo sib xws-ib lub platform zoo rau kev kawm? Los yog qhov no tsuas yog siv kev paub lag ntseg raws li PR stunt, zoo li kev ntxhua khaub ncaws tab sis rau kev siv tau?
"Nws tsis zoo li qhov kev sim siab los qhia ib yam dab tsi dhau ntawm hom tokenism koj tau txais [Apple's] Fitness+," tus tsim lag ntseg thiab tus sau Graham Bower hais rau Lifewire hauv kev xam phaj.
Teaching Moment
Tsis yog txhua leej txhua tus yog neeg vwm. Ntau tus neeg teb rau Lifewire qhov kev thov rau kev tawm tswv yim tau taw qhia tias qhov ncav cuag ntawm Snapchat thiab TikTok ua rau cov platforms zoo rau kev kawm-yog tias koj tuaj yeem ncav cuag ib feem me me ntawm cov neeg siv, qhov ntawd yog qhov zoo.
"Hais txog Snapchat, tsis muaj qhov cuam tshuam rau kev qhia ASL rau ntau tus neeg thiab ua rau kev siv ASL li qub. Qhov kev txhawj xeeb tseem ceeb yog yog tias Snapchat tab tom sab laj cov lag ntseg hauv lawv txoj haujlwm thiab xyuas kom meej tias kos npe tsim nyog. tau raug qhia, "tus kws lij choj kev tsis taus Ceasaarae Galvan hais rau Lifewire ntawm email.
Thiab Snapchat tab tom sab laj cov lag ntseg hauv zej zog. Pab neeg ntawm Snap hu nws tus kheej "Deafengers," uas tej zaum yuav ua txhaum cai tawm tsam lus Askiv tab sis raug coj los ntawm pab pawg neeg lag ntseg thiab tsis hnov lus. Lub tswv yim tom qab lub lens no tsis tas yuav qhia txhua tus kom kos npe, tab sis txhawm rau txhawb kev paub thiab ua kom yooj yim rau cov neeg kos npe sib txuas lus online.
Radical Accessibility
Kuv ua raws li cov teeb meem kev nkag mus tau ze, los ntawm qhov kev xav ntawm thev naus laus zis, thiab zoo li nws tau tawm mus rau ob peb xyoos dhau los thiab nkag mus rau hauv kev paub txog kev lag luam. Txawm tias lub xyoo no qhov zoo tshaj plaws duab Oscar yeej muaj ib tug neeg lag ntseg feem ntau cam khwb cia. Tab sis qhov ua rau ntawm nthwv dej ntawm kev nkag tau yooj yim yuav paub zoo.
"Kev nkag tau kub tam sim no vim muaj kev sib kis," tus kws pab tswv yim lag ntseg Meryl Evans tau hais rau Lifewire ntawm email. "Lub tuam txhab raug yuam ua lag luam ntau dua digitally thiab pom tias lawv tau kaw ntau tus neeg-cov neeg xiam oob qhab. Ib daim ntawv tshawb fawb Forrester pom 80 feem pua ntawm cov tuam txhab ua haujlwm kom ua tiav cov kev nkag tau yooj yim."
Kev sib txuas lus digital yog qhov zoo rau kev nkag tau yooj yim vim tias koj ib txwm muaj lub koob yees duab thiab lub computer ua ib feem ntawm kev teeb tsa. Cov thev naus laus zis zoo li Signall's AR kos npe txhais lus tuaj yeem ua haujlwm hauv ib qho kev taw qhia, thiab tau txais cov ntawv sau npe ua haujlwm rau lwm qhov. Thiab vim hais tias nws yog kev sib txuas lus nyob thiab tsis yog, hais tias, cov feem ntau-wonky pib-tsim sub titles hauv YouTube yeeb yaj duab, ib qho kev tsis txaus ntseeg hauv kev txhais lus feem ntau tuaj yeem kov yeej los ntawm cov ntsiab lus lossis nug dua.
Nrog cov keeb kwm yav dhau los no, nws ua rau muaj kev nkag siab ntau rau cov platforms zoo li Snapchat kom paub peb txog yam xws li hom lus. Tej zaum nws yuav tsis yog kev kawm hauv tsev kawm qib siab, tab sis nws yog txoj hauv kev sai dua thiab tej zaum yuav yog txoj hauv kev zoo tshaj los txhawb kev kos npe.
"Lub algorithm yog qhov tsis txaus ntseeg ntawm TikTok," Galvan hais. "Nws tso cov neeg tsim kev tsis taus nyob rau pem hauv ntej ntawm cov neeg uas xav hnov lawv thiab txhawb nqa lawv, ua kom yooj yim dua los nrhiav hauv zej zog. Peb tab tom hais tawm tawm tsam kev tsim txom thiab kev txwv tsis pub nkag mus thiab xav tau kev hloov pauv, thiab kev tshaj xov xwm tau muab lub platform rau peb ua."
Peb xav txog TikTok thiab Snapchat yog kev sib raug zoo lossis kev lom zem platforms, tab sis lawv ncav cuag, tam sim no, thiab cov neeg hluas ua rau lawv qhov chaw zoo tshaj plaws los cog cov noob pedagogical. Cov peev txheej kev kawm tuaj yeem ntim rau hauv txhua txoj hauv kev, suav nrog cov yeeb yaj kiab kab mob lossis kev lom zem Snapchat lo ntsiab muag. Thiab thaum TikTok lub npe nrov algorithm tau koom nrog, raws li Galvan hais, dheev tau txais cov neeg saib yuav raug cheb mus rau hauv lub ntiaj teb ntau haiv neeg ntawm cov neeg tsim.
"Kuv ua siab ncaj tsis tuaj yeem pom qhov tsis zoo rau kev ua si ASL," Daivat Dholakia, VP ntawm tus kws kho mob tshwj xeeb Essenvia, hais rau Lifewire ntawm email. "Tus neeg paub ntau dua, lub ntiaj teb nkag mus tau ntau dua. Kuv xav tias, feem ntau, Gen-Z thiab dhau mus tau tsom mus rau kev nkag tau ntau dua. Nws yog ib tiam neeg uas muaj kev xav siab heev thiab tsav kev hloov pauv, uas tej zaum yuav yog vim li cas. rau lub accessibility 'trend.'"
Yog tias nws yog ib qho kev sib tw, zoo siab txais tos. Tab sis nws tuaj yeem yog qhov zoo li qub rau kev sib txuas lus online, uas yog xov xwm zoo thoob plaws.
