Key Takeaways
- Google twb tau thawb tawm nws qhov hloov pauv rau cov ncuav qab zib thib peb nrog Chrome hloov tshiab tshiab.
- Txawm hais tias cog lus tias yuav tiv thaiv tus neeg siv ntau dua, cov kws tshaj lij hais tias FLoC yog ib kauj ruam rov qab rau cov neeg siv ntiag tug.
- Cov kws tshaj lij tau thov qee qhov ntawm FLoC cov kab ke thiab tsis muaj kev tiv thaiv tuaj yeem ua kom yooj yim rau cov neeg tshaj tawm los txheeb xyuas koj tus kheej.
Google cog lus zoo dua rau cov neeg siv ntiag tug nrog nws txoj kev taug qab tshiab, tab sis cov kws tshaj lij hais tias nws tuaj yeem ua rau koj tsis zoo.
Google thaum kawg tab tom pib nthuav tawm nws Tsoom Fwv Teb Chaws Kev Kawm ntawm Cohorts (FLoC) system hauv Chrome hauv kev rau siab ua kom tshem tawm cov ncuav qab zib thib peb. Thaum FLoC cog lus zoo dua rau kev ceev ntiag tug rau cov neeg siv, kev ceev ntiag tug-centric browsers zoo li Vivaldi thiab Brave tau tawm tsam nyuaj tawm tsam qhov kev taug qab tshiab.
Hloov chaw, cov tuam txhab no tau thov tias FLoC yog qhov kev hem thawj loj dua rau cov neeg siv ntiag tug, thiab qee tus kws tshaj lij pom zoo.
"FLoC yuav ua rau cov neeg siv khoom tsis zoo vim tias Chrome cov neeg siv keeb kwm lub vev xaib txhua lub limtiam yuav raug tshuaj xyuas thiab muab tso rau hauv pawg uas tsis yog cov ntaub ntawv yav dhau los muab rau cov neeg lag luam," Debbie Reynolds, tus kws tshaj lij thoob ntiaj teb cov ntaub ntawv ntiag tug thiab kev tiv thaiv, hais rau Lifewire hauv ib tug email.
"Koj qhov kev tshawb nrhiav yam tsis muaj koj tus kheej tiag tiag yuav luag zoo li tus ntiv tes, yog li qhov txaus ntshai yog muaj cov neeg txheeb xyuas los ntawm cov neeg lag luam."
Tsim tus ntiv tes
Raws li Reynolds, ib qho kev txhawj xeeb loj tshaj plaws nrog FLoC yog kev luam ntiv tes. Qhov tseem ceeb, qhov no yog qhov kev coj ua ntawm kev siv ntau cov ntaub ntawv sib cais los ntawm tus browser thiab siv lawv los tsim tus cim tshwj xeeb rau qhov browser.
Cov ntaub ntawv no tuaj yeem suav nrog tej yam xws li qhov chaw ntawm lub vev xaib koj thov, nrog rau cov ntaub ntawv hais txog koj lub khoos phis tawj nws tus kheej-xws li kev tshuaj ntsuam kev daws teeb meem, fonts koj tau teeb tsa, thiab lwm yam.
Txawm tias nws yuav zoo li tsis tseem ceeb rau ib tus neeg taug qab cov ntaub ntawv zoo li no, nws tuaj yeem ua ke nrog lwm cov ntaub ntawv uas cov vev xaib sau los tsim kom pom tseeb dua ntawm koj yog leej twg.
Qee zaum, cov ntaub ntawv no tuaj yeem qhia tau yam zoo li koj muaj keeb kwm kev ntseeg dab tsi, koj txoj kev nom kev tswv, thiab ntau dua.
Vim tias nws tuaj yeem ua ke nrog lwm cov ntaub ntawv thiab siv kom nkag siab tob dua ntawm koj yog leej twg, kev luam ntiv tes yog qhov kev txhawj xeeb txog kev ceev ntiag tug loj uas ntau tus browsers nyiam Brave thiab Vivaldi twb tawm tsam. Nws kuj yog ib qho teeb meem uas Google tau lees paub yog ib qho teeb meem thiab ib qho uas nws tau npaj los daws.
Hmoov tsis zoo, nrog FLoC twb tau nthuav tawm, cov uas tab tom nrhiav los muab cov duab ntxaws ntxaws ntawm koj cov ntaub ntawv tuaj yeem muaj lub sijhawm zoo los tawm tsam.
Vim FLoC ua haujlwm los ntawm kev muab koj tso rau hauv pab pawg raws li koj qhov kev tshawb nrhiav keeb kwm thiab nyiam-uas Google tau hais tias yuav tsim los ntawm ntau txhiab tus neeg siv txhua tus kws tshaj lij tsis pub lwm tus paub ceeb toom tus ntiv tes yuav muaj lub pas dej me me los ua haujlwm yog tias lawv xav tau los tsim ib daim duab ntawm koj lub cuab yeej.
Google kev ceev ntiag tug sandbox yog ib txoj haujlwm ntev, thiab FLoC tsuas yog ib feem ntawm nws. Thaum lub tuam txhab tau npaj los tawm tsam kev tawm tsam tus ntiv tes los ntawm nws cov peev nyiaj ntiag tug yav tom ntej, qhov hloov tshiab kawg rau cov peev txheej cov lus nug nquag sau tseg tias nws tseem nyob rau theem pib ntawm kev thov.
Qhov no txhais tau tias nws tuaj yeem yog hli lossis ntau xyoo ua ntej peb pom kev txhawb nqa ntiv tes zoo hauv Chrome.
Kev xav thiab rhiab
Lwm qhov kev txhawj xeeb txog yuav ua li cas FLoC khaws cov ntaub ntawv thiab siv nws los ntawm qhov system txiav txim siab cov ntaub ntawv rhiab thiab txheeb xyuas tau li cas.
"Cov neeg feem coob yuav tsis qhia lawv cov keeb kwm kev kho mob nrog lub khw, tab sis lawv yuav qhia lawv cov keeb kwm credit," Simon Dalley, tus thawj coj ntawm Grow Traffic, lub koom haum kev lag luam digital, hais rau Lifewire hauv email.
"Ib yam li hauv online, tej zaum koj yuav tsis xav kom tag nrho cov hmo tsaus ntuj, kev ntxhov siab-kev tshawb nrhiav kev noj qab haus huv suav nrog, tab sis koj yuav tsis xav ntau dhau ntawm koj qhov kev tshawb fawb niaj hnub."
FLoC yuav zoo dua rau cov neeg siv khoom vim tias Chrome cov neeg siv 'lub vev xaib keeb kwm txhua lub limtiam yuav raug tshuaj xyuas thiab muab tso rau hauv pawg uas tsis yog cov ntaub ntawv yav dhau los muab rau cov neeg lag luam.
Google tau sau tseg tias FLoC yuav tsis suav nrog pawg rhiab zoo li cov teeb meem kho mob, tog nom tswv, thiab kev nyiam kev sib deev los ntawm kev siv hauv kev tshaj tawm tus kheej.
Nws tab tom nrhiav rau lwm txoj hauv kev tiv thaiv cov ntaub ntawv rhiab ntawd los ntawm kev siv tawm tsam koj. Qhov teeb meem ntawm qhov no, txawm li cas los xij, yog tias Google yuav tsum nkag mus rau cov ntaub ntawv ntawd ua ntej nws tuaj yeem txiav txim siab seb nws puas yuav tsum qhia nws.
Koj kuj yuav tsum tau coj mus rau hauv tus account tias txhua tus neeg pom yam txawv. Qhov koj xav tias rhiab yuav tsis nkag siab rau lwm tus thiab rov ua dua. Vim li no, qhov kev nkag siab ntawm lub ncauj lus yuav tsum raug txhais los ntawm tus neeg siv.
Tab sis, vim tias FLoC taug qab txhua yam ntawm koj cov kev txav mus los hauv Is Taws Nem, koj tsis tau hais tias cov ntaub ntawv twg yuav tsum lossis yuav tsum tsis txhob muab qhia. Hloov chaw, qhov kev txiav txim siab poob rau Google.
Lub tswv yim ntawm kev faib tawm cov ntaub ntawv hais txog cov tib neeg los xaiv seb yuav qhia dab tsi thiab nrog leej twg tau txais lub zog.
