Key Takeaways
- Apple's embedded player tso cai rau koj faib yuav luag txhua lub podcast nyob rau hauv lub neej.
- Lub ecosystem qhib tam sim no ntawm podcasts raug hem los ntawm kev sib cog lus tshwj xeeb thiab cuam tshuam ad tech.
- A "podcast" tsis yog suab hauv lub vev xaib xwb.
Tam sim no koj tuaj yeem embed ib qho podcast rau hauv nplooj ntawv web siv lub vev xaib tshiab los ntawm Apple. Qhov no zoo li Spotify's Play Button, tsuas yog muaj zog dua thiab tsom mus. Thiab nws yuav pab tau Apple hauv nws qhov kev ua tsov rog tsis tau xav txog podcasting.
Cov npe ntawm iTunes podcast yog qhov tseeb ntawm cov ntawv teev npe thoob ntiaj teb ntawm podcasts. Txhua tus tuaj yeem xa lawv cov yeeb yam, thiab txhua tus tsim tawm tuaj yeem nkag mus rau hauv phau ntawv teev npe thiab suav nrog hauv lawv cov podcast app. Nws yog cov peev txheej zoo heev uas Apple tau tso tseg ib leeg rau xyoo. Tam sim no, txawm li cas los xij, Spotify tab tom mus tom qab podcasting-thiab podcast tshaj tawm-hauv txoj kev loj, thiab Apple thaum kawg pib tawm tsam. Thiab qhov ntawd yog qhov zoo heev.
"Spotify twb yog qhov kev hem thawj loj tshaj plaws rau podcasts…, " sau podcaster thiab podcast app tus tsim Marco Arment ntawm Twitter "Lawv tab tom fragmenting podcasts rau hauv ob lub ntiaj teb-Spotify lub vaj phab ntsa nrog tshwj xeeb thiab ad taug qab, thiab qhib ecosystem ntawm txhua leej txhua tus-rau kev koom tes xaiv 'podcasts' los txhais 'ntawm Spotify'."
Podcast yog dab tsi, Tiag?
Qhov no yuav zoo li lo lus nug ruam, tab sis lub podcast muaj cov ntsiab lus tshwj xeeb. Nws tsis yog "suab ntawm lub vev xaib," txwv tsis pub txawm tias lub suab nkaus xwb YouTube video yuav yog podcast. Tshwj xeeb, podcast yog ib qho kev pab cuam suab uas tuaj yeem rub tawm tau, thiab ib ntus, los ntawm podcast app. Qhov ntawd yog nws. Yog tias koj tsis tuaj yeem sau npe rau nws, thiab cov yeeb yam tshiab thaum lawv tso tawm, nws tsis yog podcast.
Qhov no txhais tau tias Spotify lub suab qhia tsis yog podcasts, txawm tias Spotify hu lawv li ntawd. Nws yuav zoo li tsis tseem ceeb, tab sis nws yeej yog; podcasting yog lub platform qhib, uas txhua tus tuaj yeem koom nrog. Spotify lub suab qhia tsis yog. Tsis meej pem, nws tseem tuaj yeem mloog cov podcasts tsis tu ncua ntawm Spotify lub web player.
Spotify tseem yog lub hom phiaj ntawm kev txhaj tshuaj tshaj tawm rau hauv lub ntiaj teb podcast. Nyuam qhuav pib lub hlis no, Spotify yuav Megaphone, ib lub tuam txhab uas tso tawm dynamic tshaj tawm rau hauv podcasts. Tam sim no, zoo nkauj npaum li cas tsuas yog taug qab koj tuaj yeem ua ntawm lub podcast yog seb nws puas tau rub los yog tsis tau. Cov neeg tshaj tawm xav sau cov podcasts nrog cov lej taug qab ntau npaum li lub vev xaib.
"Txhua qhov kev tshaj tawm podcast uas koj tau hnov txog 15 xyoo dhau los tau muag feem ntau lossis tag nrho yam tsis muaj cov ntaub ntawv 'cov ntaub ntawv' uas cov tshaj tawm loj thiab cov xov xwm tau hais tias kev lag luam 'yuav tsum tau' muag tshaj tawm, "hais tias Arment.
Yuav ua li cas Apple's Embedded Podcast Player Ua Haujlwm
Txhawm rau kos ib ntu ntawm podcast, mus rau Apple's podcast cov cuab yeej lag luam nplooj ntawv, thiab tshawb rau podcast koj xav tau. Nws tuaj yeem yog koj tus kheej podcast, tab sis koj tuaj yeem embed lossis txuas rau ib qho podcast koj nyiam. Thaum koj muaj qhov tshwm sim, koj tuaj yeem xaiv qhov style-los ntawm ib ntu tag nrho embed mus rau qhov yooj yim txuas-thiab kho qhov zoo, lus, thiab lub cim. Nws tseem muaj kev xaiv los tsim ib tus lej QR.
Los ntawm qhov ntawd, cov nyeem / mloog tau yooj yim ua yeeb yam, sau npe, lossis ob qho tib si. Thaum koj nias ua si, lub suab yog streamed ncaj qha los ntawm lub podcast qhov chaw.
Lub ntsiab lus yog dab tsi?
Qhov no zoo li me me ntxiv rau lub ntiaj teb ntawm podcasting, tab sis nws tuaj yeem loj. Koj tuaj yeem embed thiab tshaj tawm zoo nkauj txhua lub podcast hauv ntiaj teb siv cov neeg ua si tshiab no (tsis suav nrog Spotify-tsuas yog lub suab qhia), txhais tau tias nws zoo li Apple tus neeg ua si dhau los ua qhov kev xaiv rau podcasts embeds.
"Kev ua tus neeg ua si nyob hauv lub vev xaib yog qhov tsim nyog tau txais rau cov neeg ua si thiab ib qho uas tuaj yeem pab Apple ua ntej ntawm Spotify raws li tau txais cov neeg mloog ntawm nws lub platform," sau Ashley Carman rau The Verge."Qhov ntau tus neeg kwj los ntawm Apple thiab tsawg dua lawv yuav tsum xav txog qhov twg kwj, qhov zoo dua rau Apple."
Tsis tas li ntawd xwb, tseem tsis tau muaj qhov tsim nyog, thoob ntiaj teb podcast-embedding xaiv txog tam sim no. Apple tus neeg uas ua ntawv muaj txoj hauv kev los ua YouTube embed ntawm suab. Qhov ntawd yog qhov pom tseeb zoo rau Apple, tab sis nws kuj yog qhov zoo rau podcasting, vim nws txhais tau tias tib neeg yuav muaj kev txhawb siab ntxiv rau lawv cov yeeb yam rau Apple cov npe qhib, es tsis txhob xaiv rau hauv cov platform tshwj xeeb xws li Spotify.
Yog, muaj qhov chaw technically rau ntau tshaj ib lub platform, tab sis qhov tseeb, peb nyiam ib qho kev xaiv. Vimeo zoo heev, tab sis YouTube yog qhov twg cov neeg saib. Amazon tsis yog lub khw hauv online nkaus xwb, tab sis nws yog thawj qhov koj kuaj.
Cia siab tias, qhov no yog lub cim qhia tias Apple tau sawv los ntawm nws txoj kev tsis saib xyuas zoo ntawm nws cov podcast loj heev. Qhov no tuaj yeem yog thawj zaug txhaj tshuaj hauv kev ua tsov rog ntawm Spotify, thiab qhov ntawd yog qhov zoo rau peb txhua tus.
